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Search word : "Crowdfunding",   Search result : 11
[TREND / KNOWLEDGE]

Today’s Local Bookstores Seen Through Data on Independent Bookstores in Korea

Knowledge   Today’s Local Bookstores Seen Through Dataon Independent Bookstores in Korea A service for non-readers: a map of local bookstores   2024.05.07         Independent bookstores, each unique in its own way, are significant in that they create new cultures and book ecosystems. There is a platform that collects data on these independent bookstores and shares their locations, activities, and stories with readers online and offline – it is “Bookshopmap,” a neighborhood bookstore map, which started in 2015. In this article, focusing on Bookshopmap, we will look at how the service started, how it works, and how it differs from traditional bookstores. We will also take a look at the changing trends of independent bookstores in Korea based on data statistics from the past 8 years, from 2015 to 2023.       It started for fun   After stumbl...
  • VOL.70 / 2024.05
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
[TREND / TOPIC]

The Current and Future Ecosystem of Published Comics

Topic   The Current and Future Ecosystem of Published Comics   2023.05.02   Fast-Growing Korean Webtoons   According to the Korea Creative Content Agency’s (KOCCA) “2022 Comics Industry White Paper,” Korea’s Webtoon market exceeded 1.6 trillion won in volume. It is the 4th largest In the world, following Japan (4.5 trillion won), China (1.8 trillion won), and the US (1.7 trillion won). Considering each country’s population, the Korean webtoon market is enormous. Korean webtoons show rapid share growth yearly in South East Asian countries, including Thailand and Indonesia, Japan, European countries, and North America. As of the 1st half of 2021, Kakao Japan’s Piccoma and Naver Line’s Line Manga took 70% of the digital comics share in Japan. Revenue of Piccoma was around 730 billion Won, and Line Manga’s (including e-book Japan) recorded about 800 billion Won (NEWSPIM, 2022.04.25.), competing to take the #1 place as a domestic webt...
  • VOL.58 / 2023.05
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

Dollagoot Dream Department Store in the Taiwanese Publishing Market

Export Case   Dollagoot Dream Department Store in theTaiwanese Publishing Market   2022.05.02   Taiwanese cover of Dollagoot Dream Department Store     The motive for publishing a Korean book   Solo Press (寂寞出版社行), which published Dollagoot Dream Department Store (Sam & Parkers) in Taiwan, was established in 2008. We have been introducing fresh and new works covering unique subjects from around the world in the vast ocean of literature for Taiwanese readers. Also, we have published global bestsellers such as The Millennium Series, The Girl on the Train, and S.. This was not the first time that the Eurasian Press Publishing Group, a mother company of Solo Press, introduced Korean fiction to Taiwanese readers. Before Dollagoot Dream Department Store, it has translated and published Please Look After Mom (Changbi) by Shin Kyung-Sook in Taiwan as well.When we first came across...
  • VOL.46 / 2022.05
[TREND / SPECIAL PROJECT]

A Genre for All Generations: Young Adult

Special Project   A Genre for All Generations: Young Adult The evolution of fiction, scalable to different media   2021.12.06   The genre of fiction is limitless in its scope. Any source that can be narrated into an interesting story can turn into a novel. A particular genre that brought a new sensation to the publishing market, infusing energy into the fiction market, is YA (young adult). The genre of young adult, which was regarded as an off-mainstream genre in Korea as it did not have a distinct feature, has come to the center of the spotlight with various works. Young adult fiction refers to a type of fiction for all age groups, maximizing the fun of reading and often based on fantastical elements. The greatest charm of the genre is that it embraces all generations as well as its primary readership (teenagers). As a type of genre literature or a mixture of its elements, young adult fiction can be categorized by its fast flow and strong power to engage, port...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes w...
  • VOL.70 / 2024.05
[INTERVIEW / KOREAN PUBLISHERS]

Publisher Hyohyung

Korean Publishers   Publisher Hyohyung Dreaming of a warm city where art breathes   2024.02.19   Publisher Hyohyung has been printing books on architecture, space, and art for 30 years, just like building a house brick by brick. Perhaps the key to this longevity is Hyohyung’s passion for these fields. Indeed, its publishing list is filled with authentic books on architecture, space, and art. Every book is worthy of its own value, but Hyohyung’s books are more valuable to the readers as they are written with the mission of the creators and the sincerity of the writers. Hyohyung plans various content and events so that readers can encode books in their minds and even have experiences through them, and conveys liberal arts knowledge that will help future generations. Following is an interview with Hyohyung, a publishing house that produces books with the utmost sincerity so that the scent of art can permeate our daily lives, and so that our society can become a wa...
  • VOL.67 / 2024.02
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