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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / SPECIAL PROJECT]

The Land Where Grain and Words Grow: Iowa

Special Project   [New Ways of Walking Through Cities ⑪] The Land Where Grain and Words Grow: Iowa   2025.11.03   University of Iowa (Source: University of Iowa website)     The State of Iowa, located in the midwestern part of the US, might be unfamiliar to most Koreans, but it is one of the most critical regions for American agriculture. Iowa is both the heart of the “Corn Belt” - known for its vast cornfields - and one of the main pillars of the “Grain Belt,” which is responsible for much of the nation’s crop production. Iowa is one of the few regions where the Corn Belt and the Grain Belt overlap. Anyone visiting Iowa for the first time would be astonished by the vastness of its farmland - so immense that even after driving for hours, you would see no end to it.The population of Iowa steadily increased from the late 19th to the early 20th century with the influx of agricultural immigrants, but urbanization later bro...
  • VOL.88 / 2025.11
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Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
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A Thriving Metamorphosis of Queer Literature

Knowledge   A Thriving Metamorphosis of Queer Literature The growth and prospects of Korean queer literature   2025.09.04   Refreshing history: joining hands with feminism   The queerness of Korean literature continues to reach new heights. Recent works published in literary magazines, almost without exception, embody a feminist consciousness and a queer-friendly stance. Novels that feature gay, lesbian, and transgender characters as central figures are also steadily on the rise. Of course, whether a work can be called “queer literature” simply because its characters are named and categorized as queer remains a question that requires ongoing reflection. Over the past ten years, however, the demographic composition of the literary world created by Korean literature has gradually shifted from cisgender heterosexuals to characters where queerness, disability, and feminism intersect. Given that the visibility of queer identities begins wit...
  • VOL.86 / 2025.09
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The Reality and Prospects of K-Mystery Literature

Topic   The Reality and Prospects of K-Mystery Literature   2025.08.04   The global popularity of Korean content has spread beyond popular music (K-POP), dramas, and movies to include literature. However, Korean mystery literature is a relatively minor and lesser-known area. Yet, with the increasing attention and translations of Korean crime and mystery novels abroad, there have been comments that Korean mystery literature could be the “next Scandi Noir.” 1) In fact, Korean mysteries have been gaining prominence on the international stage, with Yun Ko-Eun’s The Disaster Tourist (Minumsa Publishing) winning the Dagger Award for Translation by the Crime Writers’ Association (CWA) in the UK in 2021. This article aims to shed light on the current state and potential of Korean mystery literature in a global context. I will look at the characteristics of works that incorporate Korean sentiment and social background, as well as notable authors.  ...
  • VOL.85 / 2025.08
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Two Views Capturing the City and Nature in Korea

One-Liner Quotes   Two Views Capturing the City and Nature in Korea Travel drawing artist’s pick   2025.08.04   Travel drawing artist “Rimo” is a former software researcher at Samsung Electronics who decided to become a travel drawing artist after traveling to Tibet. He is an artist sponsored by the German stationery company Staedtler, and has created rough drawings for JTBC’s 16-episode drama, “Sketch.” He is currently based in Jeju Island, Korea, where he continues to spread the joy of drawing. His books include Alone, Slowly, Northern Europe (SangSang Publishing), I Hope You’re in Jeju Again (SangSang Publishing), and Start Urban Sketch Today (SangSang Publishing).     I am one of the rare illustrators who majored in computer science instead of painting. After graduating from university, I joined Samsung Electronics right away and worked as a res...
  • VOL.85 / 2025.08
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Conditions for Timeless Books

One-Liner Quotes   Conditions for Timeless Books Korean book critic’s pick   2025.07.07   Lee Kwon-Woo is a book critic who has devoted himself to reading the vast number of books published to date and selecting those that hold value for our society to share, spreading the knowledge of these books far and wide. His books include Master of Book Reading: Homo Bookers (Odos Books), Writing Class Beginning From Reading Books (Hankyoreh Publishing Company), Reading of Discovery (Odos Books).   Having made reading books my profession, I look back and realize that I have read countless books. Although my major was literature, my interests leaned toward the humanities, and I also developed an interest in science, in line with the trends of the time. Most of the books I read were translations, but I also encountered some notable works by Korean authors. I was always delighted to read books by authors who could write about profound topics in a way that was ac...
  • VOL.84 / 2025.07
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
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The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
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Experiencing Nature’s Great Epic on the Paradise Island of Hawaii

Special Project   [New Ways of Walking Through Cities ⑤] Experiencing Nature’s Great Epic on the Paradise Island of Hawaii   2025.05.07       Whether it’s surfing the waves at Waikiki Beach, hiking Diamond Head to feel the earth’s vitality, or snorkeling in Hanauma Bay, a beautiful volcanic crater, Hawaii’s great nature is an art in itself. Moreover, you can enjoy sensational artwork in Kaka’ako, a former factory turned art village, or spend peaceful time exploring the National Wildlife Refuge on Kauai, a pristine island home to many natural wonders. In particular, Waimea Canyon, the “Grand Canyon of the Pacific,” offers a deeply relaxing experience with the majesty of nature.Hawaii is a heavenly paradise that is considered a favorite vacation spot of the gods. In addition to the magnificent nature, you can also enjoy shopping at various shopping malls and culinary delights, such as Kona coffee, which is only grown in H...
  • VOL.82 / 2025.05
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