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Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
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Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
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Life and Community Built Through Books: Gochang Book Village

Topic   Life and Community Built Through Books: Gochang Book Village   2025.11.03   In Gochang, Jeonbuk State, there is “Gochang Book Village (고창서점마을).” Officially opened on October 11, 2025, it is Korea’s first village of bookstores, bringing together six independent bookstores that each specialize in distinct genres - philosophy, graphic novels, ecology, travel, and picture books. Why, in an era when even large bookstores in bustling cities struggle to survive, did these individuals gather in a small rural town? Lee Yoon-Ho (이윤호), the village head, recounts how Gochang Book Village - created by a diverse group of people including literary critics, planners, and teachers who dreamed of England’s famous book town Hay-on-Wye - came into being.   View of Gochang Book Village     How Gochang Book Village was born   The creation of Gochang Book Village began by chance....
  • VOL.88 / 2025.11
[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
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Models for Supporting Connections between Local Bookstores and Libraries

Knowledge   Models for Supporting Connectionsbetween Local Bookstores and Libraries   2025.10.02   The publishing market is said to be facing increasing difficulties day by day. The most fundamental problem is the decline in the reading rate - in other words, the shrinking number of readers. However, rather than lamenting the decrease in readers, now is the time to make efforts to sustain and expand the readership. Then, what are the things that move most closely with readers for the promotion of reading? Libraries and local bookstores. According to the Value-Added Tax Act Article 8 of the Publishing Industry Promotion Act, a local bookstore refers to a bookstore that registers as a retail business for books and is operated by a small or medium-sized enterprise in accordance with Article 2 of the Framework Act on Small and Medium Enterprises. In this article, however, the term “local bookstore” encompasses independent bookstores, curated bookstores, and concept...
  • VOL.87 / 2025.10
[TREND / EXPORT CASE]

How Korean Essays Captured the Hearts of Japanese Female Readers

Export Case   How Korean Essays Captured the Hearts ofJapanese Female Readers   2025.08.04   Korean books in the Japanese publishing industry are more dynamic than translations from any other language. There are a wide variety of genres, including fiction, poetry, non-fiction, humanities, self-help, and learning materials, all available in a large number of titles. This is something that translators and publishers in other languages envy. This article focuses on the non-fiction (essay) genre and examines the recent trends of readers in Japan and the reasons for the popularity of Korean essays.   The “K-Healing essay” reaches Japanese readers   I Decided to Live as Me (Clay House) became a bestseller as soon as it was translated and published in Japan in late 2018. To date, it has sold over 600,000 copies, making it the best-selling essay collection of all time. This was followed by I Want to Die But I Also Want to Eat Tteokppokki (HEUN) and I Almost L...
  • VOL.85 / 2025.08
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The Korean Children’s Book Association Marks its 45th Anniversary

Knowledge   The Korean Children’s Book Association Marks its 45th Anniversary Reading, sharing, and promoting books   2025.08.04   The Korean Children’s Book Association (KCBA) is an organization founded in 1980 that promotes a culture of reading among children in Korea. It marks its 45th anniversary this year. The 1970s, the period before the KCBA’s founding, was a time when human rights were severely violated in Korea, with freedom of speech and publishing being taken away amidst the oppression and repression of the dictatorship. Against this backdrop, teachers formed reading circles focused on children’s books to discover and introduce to children literature that captures Korean sentiments and culture. Then, in 1980, the KCBA was formed to carry out the campaign for children’s reading culture in earnest.The KCBA’s activities spread from teacher- to parent-oriented in the 1990s, and local clubs named “Adults Reading Children’s Books (동화읽는어른모임)...
  • VOL.85 / 2025.08
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How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / SPECIAL PROJECT]

A City Where the Past and Future Meet: Tokyo

Special Project   [New Ways of Walking Through Cities ②] A City Where the Past and Future Meet: Tokyo   2025.02.17       Korea and Japan are countries that are both close and far away at the same time. They are located in East Asia and have similar climates, four seasons, and no time difference. Even the cityscapes look similar at first glance. Seoul and Tokyo both feature a mix of skyscrapers and traditional architecture. However, if you look a little deeper, you start to see the subtle differences between them. Whereas tradition and modernity blend together naturally in Korea, the two seem to be more starkly separated in Japan. For example, Gyeongbokgung Palace in Seoul seems to blend into the modern cafes and shops surrounding it, but in Tokyo’s Asakusa neighborhood, the shrines and temples are quiet reminders of a time gone by.When you first step foot in Tokyo, you feel like you have just walked into a giant puzzle. While...
  • VOL.79 / 2025.02
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The Power of K-Readers Over K-Books

Topic   The Power of K-Readers Over K-Books A Report from the 1st Busan International Children’s Book Fair   2025.01.06   The banner of the 2024 Busan International Children’s Book Fair     An international children’s book fair in Busan, Korea?   On November 28, the 1st Busan International Children’s Book Fair kicked off at BEXCO in Busan. As the first international children’s book fair to be held in Korea, it was themed on the imaginary land of Laputa, the floating kingdom in the sky that Gulliver traveled to in Gulliver’s Travels. The book fair attracted 193 exhibitors and 118 authors and speakers from 16 countries, including domestic and international publishers and organizations specializing in children’s books. Also, more than 150 side programs took place. All beginnings are both exciting and nerve-wracking. The fact that an international children’s book fair, symbolized by Bolo...
  • VOL.78 / 2025.01
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