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[TREND / TOPIC]

“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea ? they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year ? or even tomorrow ? all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these tre...
  • VOL.53 / 2022.12
[INTERVIEW / KOREAN PUBLISHERS]

Wisdom House, Inc

Korean Publishers   Wisdom House, Inc Dreaming of Becoming the Most Reader-centric Publisher   2023.01.02   One publisher is running with its dream of becoming a big and reader-centric general publishing house. Wisdom House is the publisher that recently reshaped itself through brand renewal to get closer to its readers. The publisher pays close attention to readers’ tastes and interests and sometimes talks to its readers. Wisdom House prints books and has expanded its realm to web comics and novels. The company is already recognized as one of Korea’s most influential publishers, but it never ceases to publish books on diverse themes, strives to be near its readers, and tries new things. Today, we met Wisdom House and heard its stories.   Logo of Wisdom House     It’s an honor to have you here on K-Book Trends. Please introduce Wisdom House to our subscribers.   The general publisher Wis...
  • VOL.54 / 2023.01
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