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[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’...
  • VOL.64 / 2023.11
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.11.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.64 / 2023.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2023

Best Sellers   2nd Week, September 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.10.04   It is September in South Korea, when cool winds begin to blow in the morning and evening. With the onset of fall, it is time for those forward-looking to prepare for the coming year. And as proof, Trend Korea, an annual preview of trends for the year ahead, is back again, this time ranking fifth on the overall best seller list. Even though it is still on pre-sale, Trend Korea 2024 has made it to the top of the list and is being enthusiastically welcomed by Korean readers looking forward to the new year. It will be a great way to prepare for what keywords will emerge in the coming year in the midst of a turbulent market. Another business book, The Secret 1%, came in 8th place. Readers have been raving about the investment insights shared by the writer, Mer, one of Korea’s top capital market analysts. This shows that the business genre continues...
  • VOL.63 / 2023.10
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI i...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.63 / 2023.10
[INFORMATION / BEST SELLERS]

2nd Week, August 2023

Best Sellers   2nd Week, August 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.09.04   August in South Korea can be a challenging month with hot days, but it’s also exciting for students and office workers as it means summer break and vacations. A variety of books for different tastes made it to the integrated list of bestsellers with summer vacations coming up, but two fiction titles stood out. The fourth on the list, Even with the Dimmest Light, is a new novel by Choi Eun-Young, who enters the 10th year of her career this year. The book, consisting of seven mid- to full-length stories, received comments that it reads like a long letter written by the author, which makes it immersive and compelling. Another book, a full-length novel, The Rainbow Goblin Store, came in ninth place. The book, which was exported to six countries before publication, has been highly anticipated not only in Korea but also around the world....
  • VOL.62 / 2023.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA        ...
  • VOL.62 / 2023.09
[TREND / TOPIC]

The AI Storm Sweeps the Publishing Industry: Chat GPT

Topic   [Publishing & AI] The AI Storm Sweeps the Publishing Industry: Chat GPT   2023.10.04   In 2016, Lee Se-Dol, one of the world’s greatest Go players, faced off against Alpha Go, an artificial intelligence (AI) program developed by Google’s Deep Mind, which was like the match of the century. Few expected Lee to lose, and Lee Se-Dol was humble enough to say he might lose one out of five games. But a few days later, the internet was abuzz with news of Lee’s shock defeat by Alpha Go. That was the beginning. Lee Se-Dol managed to get one win after a string of losses. His overall score was 1-4. In retrospect, the idea of a human beating Alpha Go, which had learned every recorded move in the game, was almost impossible. It was just that people didn’t realize the immense power of AI at the time.Fast-forward seven years to 2023 in Korea, and AI is being utilized across industries. AI is spreading to various fields, such as mobility, robotics, and the medical...
  • VOL.63 / 2023.10
[INFORMATION / BEST SELLERS]

3rd Week, July 2023

Best Sellers   3rd Week, July 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.08.07   In July, books about famous Koreans becoming popular across the world became best sellers. For example, the book Beyond the Story, ranked 3rd on the best sellers list, was published to mark the 10th year since the debut of BTS, a famous K-pop idol group worldwide. It features the group’s activities and behind stories with in-depth reports and interviews. Also, the book National Star Lim Young-Woong and the Historical Syndrome analyzes singer Lim Young-Woong, who became a “national star” after winning in a trot (a genre of Korean music, inspired by the country’s folk songs) audition program. Writer Ha Jae-Keun - a literary critic and his fan – investigates the factors behind Lim’s popularity in an entertaining way. Meanwhile, a book about a popular “animal” could be seen among the best sellers. For example, Baby Panda Pubao is a photo essay t...
  • VOL.61 / 2023.08
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