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Search word : "Book Fund",   Search result : 7
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[TREND / KNOWLEDGE]

Book Funds and Publication

Book Funds and Publication   2021.07.05   From support and cooperation to investment and profit   It is impossible to trace the origin of book funds. They would have existed from the infancy stage of the publishing industry as one of the various ways of publication. Certain stories could be deemed good stories necessary for the world, but for them to be published in the market as a product called books, you need capital. Funds might have been used as a means to raise money. Indeed, the nature of funds in the past would have been closer to support and cooperation (of course, I cannot look into what those fund-raisers had in mind), whereas funds today are more focused on investment and profit-sharing (people might have different thoughts as well but most of the funds I participate in are supportive and cooperative).In the Korean publishing industry, book funds only account for a small proportion, both in terms of attempts and size of investments. It was the early 21st cent...
  • VOL.36 / 2021.07
[INTERVIEW / KOREAN PUBLISHERS]

Noran Sangsang Books

Korean Publishers   Noran Sangsang Books Fostering imagination and critical thinking to broaden the world children dream of   2025.01.06   Books are a valuable guide in everyone’s life. For children, they are especially important as they are a magical tool that allows them to expand their thoughts and imagination. Noran Sangsang Books, which aims to empower children to think by fostering their imagination, has been making quality picture books that help them learn about social relationships and open their eyes to the world. Though small in size, Noran Sangsang Books aspires to be big in its dreams, and is expanding an environment where children can grow up happily and healthily through the good influence of books. Following is an interview with Noran Sangsang Books, which publishes books that support children’s growth, books that children can enjoy, and picture books that are both beautiful and artistic.   ...
  • VOL.78 / 2025.01
[INFORMATION / BEST SELLERS]

2nd Week, July 2022

Best Sellers   2nd Week, July 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.08.01   Quite familiar books could be found on the best seller’s list for the 2nd week of July. For example, The Uncanny Convenience Store by Kim Ho-Yeon has been continuously soothing the hearts of its readers, and Farewell by Kim Young-Ha is still beloved by readers. Meanwhile, Kim Yonggyun and Kim Yonggyuns debuted on Aladdin’s “Reader’s Book Fund” last June. The book, published in the hope of ensuring the safety of workers and preventing unfortunate accidents, is an essential book for the world that we should all read.   * K-Book Trends Vol. 44 ? Go to the interview with writer Kim Ho-Yeon   Meanwhile, different genres have also caught readers’ attention, such as non-fiction, self-help, and humanities books. For example, Kim Da-Seul’s Manage Your Feelings to Manage Your Life teaches how important it is to take care of one’s feelings, ...
  • VOL.49 / 2022.08
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