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Search word : "Book-Themed Merchandise",   Search result : 2
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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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Publishers’ Book Clubs

Publishing Policy   Publishers’ Book Clubs   2022.11.07                     Where the hearts of book lovers gather: Publishers’ Book Clubs   Book clubs are a paid service run by publishers to offer a high-quality reading environment to readers. At book clubs, you can: ? Read books and share opinions with various people ? Find a hidden story in the book that you read ? Purchase merchandise related to the books you read   Read with a loving mind for books, and start a new reading life!We introduce to you various book clubs run by publishing houses in Korea!   Minum Book Club - Share opinions with other readers - Participate in book talks with authors and lectures - Get 3 book-club edition books and 3 giveaway books ...
  • VOL.52 / 2022.11
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