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Search word : "Namu Bench",   Search result : 37
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“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case   Spreading Its Wings To the World: The Seoul Letter Shop   2025.01.06   On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...
  • VOL.78 / 2025.01
[TREND / EXPORT CASE]

Bringing Korean Voices to French Readers

Export Case   Bringing Korean Voices to French Readers   2024.12.02   Korean literature and Editions Picquier have a long story. We began publishing books from Asia nearly 40 years ago: Korea and its literature, virtually unknown in France at the time, have fascinated us from our earliest days. The first works we published - Kim Won Il’s Mr Lee’s Travel, KIM Song Dong’s Mandala, Yun Hung Kil’s The Mother - almost went unnoticed; it was challenging to bring readers into contact with a literature that was far removed from the habits and preoccupations of French readers. It was a literature that gave pride of place to cultural traditions, to the earth, to history. We thus decided to publish anthologies of short stories and essays to give French readers some reference points. This had a pedagogical purpose, establishing a foothold in Korean literature and presenting a more organized history to readers. More than 30 years ago, what was being published in France wa...
  • VOL.77 / 2024.12
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case   New Trends in Korean Literature   2024.10.07   It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...
  • VOL.75 / 2024.10
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Fiction

Publishing Policy   2020-2022 Bestsellers: Korean Fiction   2023.10.04                                 Bestsellers in Korean Fiction from 2020 to 2022Let’s take a look at which books were loved by readers, as well as those that were noteworthy in each year!   2020 1 Dallergut Dream Department Store 2 Almond 3 If We Cannot Move at the Speed of Light 3 I’ll Find You on a Beautiful Day 5 School Nurse Ahn Eunyoung ...
  • VOL.63 / 2023.10
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The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / KNOWLEDGE]

Achievements of the “One City, One Book” Movement

Publishing Industry   Achievements of the “One City, One Book” Movement   2022.10.04   Seosan-si selected and nominated Uncanny Convenience Store (Namu Bench) for the general public and A Child Who Climbed over a Wall (BIR) for children as books to read together during the “2022 Pan-Citizen One City, One Book Movement: The Book of the Year Proclamation Ceremony” held in the city hall’s situation room on Aug 10, 2022. In April, citizens of Seosan-si recommended a total of 54 books. The library’s steering committee reviewed the books, and two were nominated as the “Book of The Year.”The book Uncanny Convenience Store is a piece that depicts the joys and sorrows of our neighbors living in this harsh era from a warm and humorous perspective. The novel has a small convenience store on the corner of an alley as its background. Meanwhile, this year’s children’s book was A Child Who Climbed over a Wall, which gives its readers the strength and c...
  • VOL.51 / 2022.10
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