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How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
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Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
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How are Regional Publishers in Korea Thriving?

Publishing Industry   How are Regional Publishers in Korea Thriving? Cooperation of local publishers seen through the Somewhere, Someone series   2023.03.13         I’m living in a village by the ocean in Goseong County, Gangwon-do Province. The first thing I do in the morning is take a walk on the shore in front of the village with my dog. Once I reach the shore, I take off the leash for him to move around freely, and check orders from bookstores on a number of applications. Sometimes, I sit in a corner, enter the logistics website, and start my morning work. Spending 3-4 minutes typing in the number of books and the name of the warehouse for the day is the most important task. Then, I put my dog back on the leash again, and head home.This was a dream 10 years back. Back then, the facsimile in one corner of the publishi...
  • VOL.56 / 2023.03
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Seen through Statistics: The Status of Offline Bookstores in Korea

Publishing Policy   Seen through Statistics:The Status of Offline Bookstores in Korea   2022.09.05                             Seen through statistics: The Status of Offline bookstores in Korea.* This article is based on the “2021 Publishing Industry Status Report (as of 2020)”, released by the Publication Industry Promotion Agency of Korea (KPIPA).   Sample design and valid responses (Unit: Per unit) Various materials were taken into account for the accurate analysis of primary data as well as for the representation and characteristics of the survey content. ? Survey Population: 1,645 (Criterion: Businesses actually in operation) ? Sample Design: 565 (Criterion: Businesses applied with sample distribution by size) ? Distribution of Valid Cases: 432 (Cr...
  • VOL.50 / 2022.09
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Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
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Korean Publishing Industry's Crisis and Its Future

Publishing Industry   Korean Publishing Industry's Crisis and Its Future   2022.01.03   The Korean publishing industry seems to be facing one of its biggest crises as the new year 2022 approaches. Last year, Korea's 2nd largest book wholesale distributor, Interpark Songin, proceeded with insolvency, and the 3rd largest bookstore Bandi & Luni's (Seoul Book Center), is to be under corporate rehabilitation. Seoul Book Center was expected to go through the procedure considering its unhealthy financial status. Nevertheless, the expectation being realized brought chaos to many partnered publishing companies. From a macro view, how should we interpret the situation faced by the publishing industry? Before we think about the current situation, let's see how big players Interpark Songin and Seoul Book Center came to crumble.   Interpark Songin and Bandi & Luni's news stirred many publishing companies.   June 2020, Korea's 2nd largest book whole...
  • VOL.42 / 2022.01
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Korea’s Training Programs for Publishers Today and Tomorrow

Korea’s Training Programs for Publishers Today and Tomorrow   2021.02.08     1. The early establishment of educational organizations for cultivating talented publishers   The paradigm surrounding planning, editing, producing, and marketing in the publishing market is changing with the rapid transformation of the publishing environment. With the coexistence of the old and modern trends in the market (e-books & paper books or audiobooks, analog & digital, and traditional media & smart media), “publishing” has become a key medium for developing and bridging new content. As we are living in the era of a cultural economy based on knowledge-intensive industries that create original content for the cultural content industry, cultivating talented publishers that are capable of understanding the attributes of content and consumers’ desires has become a key factor in developing the publishing industry. Considering this trend, the importance of train...
  • VOL.31 / 2021.02
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Current status of each field in the Korean publishing market ⑩ Publication of Exam and College Books

Current status of each field in the Korean publishing market ⑩ Publication of Exam and College Books   2020.11.02       College students mainly seek exam and college books. As those books are for taking classes and getting a job, their demand is relatively stable. This is why there are several publishers that mainly publish books in these areas. According to the publications statistics announced by the Publication Industry Promotion Agency of Korea (KPIPA) in 2019, about 6.1% of the entire Korean publishers (16th among a total of 30 areas) produce exam books (for jobs, licenses, national exams, etc.), and 13.6% produced college books (4th among a total of 30 areas).Unlike the college book market which is in a downward trend, exam books for tests and company applications are witnessing a rise in both sales and the number of copies sold for the past 3 years. According to the sales statistics announced by Kyobo Bookstore - one of the representative on - and offline ...
  • VOL.28 / 2020.11
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South Korea's Fixed Book Price Policy

South Korea's Fixed Book Price Policy   2019.08.05   Fixed book price policies are rules that set consumer prices for books at levels the publishers select. Countries where these policies exist, sell books at the same price anywhere you go. Instead of competition through prices at the commercial sale level, price competition takes place at the production stage between publishers, boosting the diversity of distribution channels and convenience of readers.The global publishing market is divided into countries that have fixed book prices and those that do not. English speaking countries like the United States, the United Kingdom, Canada and Australia, which all form one giant market do not have fixed book prices. Non-English-speaking advanced countries like Germany, France, Spain, the Netherlands and Japan all have fixed book prices. Those that do have this policy have diverse ways to enforce it. For example, in Germany and France, the governments have passed special laws for fi...
  • VOL.14 / 2019.08
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