K-Book Trends -

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[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand 2024.08.05 Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...

VOL.73 / 2024.08

[INFORMATION / INFO]

2026 K-Book Market In Seoul

Info 2026 K-Book Market In Seoul 2026.06 A 3-day market to connect Korean publishing rights and IP with invited global buyers. Expect tailored 1:1 rights meetings, IP showcase & pitching (online + on-site), and K-Book Exhibition.You’ll also find export consulting (by region/genre), a publishing trends seminar, a networking reception, and Seoul International Book Fair access for overseas participants. DATE: 2026.6.22(Mon)–24(Wed) | PLACE: Lotte Hotel World, Seoul | Host: Publication lndustry Promotion Agency of Korea(KPIPA) We hope you’ll show your continued interest and support for the 2026 K-Book Copyright Market! ...

VOL.95 / 2026.06

[INFORMATION / AGENCY LIST]

Agency List

Agency List Agency List 2026.06 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.95 / 2026.06

[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print 2024.07.01 The implication of books that hit the 100th print Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...

VOL.72 / 2024.07

[INFORMATION / BEST SELLERS]

April Blooms: Bestsellers of the Month

Best Sellers April Blooms:Bestsellers of the Month 2026.05 Major franchises dominate the majority of South Korea's offline bookstore market. Currently, four major franchises—Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book—are competing in the offline retail sector. Starting with Kyobo Book Centre, which has the largest number of branches, followed by Youngpoong Bookstore, Jongno Books, and Arc N Book, we will examine the top 10 best-selling books. In our previous issue, we examined the bestsellers at Kyobo Book Centre. For our May edition—the third installment of our offline bookstore analysis—we focus on the bestseller list from Jongno Books for the first week of April. Taking the top spot at Jongno Books this week is Project Hail Mary, published by RHK (RH Korea). This surge in popularity is directly linked to the cinematic release of the film adaptat...

VOL.94 / 2026.05

[INFORMATION / K-BOOK MAP]

A Literary Journey to Andong with Children for Korea’s “Family Month”

K-Book Map A Literary Journey to Andongwith Children for Korea’s “Family Month” 2026.05 Andong, a city where the noble "Yangban" spirit remains very much alive, is also home to a dedicated literary museum for children. In this edition of K-Book Map, we invite you to Andong, a destination where families can immerse themselves in both traditional Korean culture and children’s literature this “Family Month”. For those seeking a getaway that harmonizes Korea’s timeless traditions with contemporary cultural experiences, we highly recommend this journey that promises satisfaction for all generations. Kwon Jung Saeng Children's Literature Museum Your journey should begin at Kwon Jung Saeng Children’s L...

VOL.94 / 2026.05

[INFORMATION / AGENCY LIST]

Agency List

Agency List Agency List 2026.05 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation ...

VOL.94 / 2026.05

[TREND / SPECIAL PROJECT]

Want to Know More About Korean Architecture?

Special Project [English Books in Korea ②] Want to Know More About Korean Architecture? 2024.07.01 I start this article with the confession that writing an introduction to English books on Korean architecture is perhaps even more challenging than writing an English book on Korean architecture itself, primarily because the absolute number of such books is so small. Considering the fact that the Korean architecture market is not small at all, that many of the world’s leading architects have left their legacies in Korea, and that Korea has consistently participated in international architectural events such as the Venice Biennale, this is somewhat surprising. This is even more true when we consider that there are a significant number of people in the Korean architectural community who have had first-hand experience in other countries through studying or working abroad and are familiar with foreign languages. For a country that exports so many th...

VOL.72 / 2024.07

[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case Top 10 World Bestseller of Picture Books:Publisher BookGoodCome 2024.07.01 BookGoodCome is a publishing house established in 2009 by a couple ? writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome! * K-Book Trends Vol. 10 ? Go to the interview with BookGoodCome BookGoodCome’s booth at the Frankfurt Book Fair No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, incl...

VOL.72 / 2024.07

VOL.96/2026.07

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