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[TREND / EXPORT CASE]

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide   2019.08.05   South Korea's National Institute of Ecology operated by the country's Ministry of Environment calls itself 'another little Earth' with its exhibits of various plants and animals from countries around the world, including South Korea. The institute also publishes a diverse range of books on the environment for everyone from children to experts. Recently, the institute exported publishing rights of 13 books to Vietnam and Turkey, and some of them have already been translated and introduced to the local markets there. This year, seven books including The Facts Within the Fairy Tales: Aesop's Stories of Nature will be released in Vietnam, while another called Exploring the World of Ant will be sold in Turkey. K-Book Trends spoke with the institute's publishing arm, NIE PRESS, to hear about the agency's book export cases and their passion for content.      ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[EVENT / LET'S TRY]

Prepare for Disasters with a Single Book

Let’s Try   Prepare for Disasters with a Single Book   2023.07.03   [Event]   Let’s Try introduces various useful, practical books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   Survival Backpack: How to Evacuate and Protect Yourself in Disasters- Written by Woo Seung-Yup, published by DULNYOUK     Find everything ? from how to pack your survival backpack to how to survive in cities ? in this one book!How well prepared are you in the face of disasters that strike unexpectedly?   Disasters such as wildfires and heavy rain are becoming more frequent with increasingly severe abnormal climates. It is also common to see how a preventable disaster turns into a major catastrophe in the blink of an eye as people panic and are confused. But, if you kn...
  • VOL.60 / 2023.07
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.09.09   Fantasy Fixer 1. Publication Details Imprint | BIR Publishing Co., Ltd.Title | Fantasy FixerAuthor | Kang MinjeongIllustrator | Kim ReahyeonGenre | children’s storyFormat | 130×190Binding | Hard coverPages | 232pagesISBN | 9788965483755   2. Contact Name | Claire YangPhone |  +82-2-515-2000Email | claire@bir.co.krURL | http://bir.co.kr/   3. Marketing Information Keyword | children’s fiction; fantasy fiction; mysteryTarget Readership | age 6 to 12   4. About the Author Author - Kang MinjeongKang Minjeong made her debut as a writer with Fantasy Fixer and Fantasy Fixer 2: Suspicious Creator. Illustrator - Kim ReahyeonKim Reahyeon previously wrote A Litter Bit of Change and illustrated Cleaning Out My Wardrobe on Weekends.   5. About the Book Winner of No.1 Marshmallow Fi...
  • VOL.15 / 2019.09
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN AUTHORS]

Author Jo Jung-rae

Author Jo Jung-rae One of the nation's most revered novelists who has loved Korea and its people   2019.10.07   Jo Jung-rae is an author known for his piercing novels that shrewdly punch through contemporary Korean history. He has become one of South Korea's most revered novelists by telling the painful history of the country including Korea's colonial rule by Japan, the Korean War and military dictatorship through three novel series: Taebaek Mountain Range, Arirang and Han River.Jo's literary work has been acknowledged through countless accolades, including the Hyundae Munhak Award, the Korean Literature Award, Manhae Daesang, Danjae Literature Award and Noshin Literature Award. His novels have been adapted into comics, television dramas, movies and musicals, leaping beyond paper pages to touch audiences. Jo's work has also been translated into different languages, including English, French, German and Japanese and loved by readers around the world. Three years after releasi...
  • VOL.16 / 2019.10
[INFORMATION / NEW BOOKS]

The Story of Dolphin

The Story of Dolphin   2019.08.05                         Hello? My name is Che Che. I'm an Indo-Pacific bottlenose dolphin who just turned 15 this year. My mother has told me I am now a 'responsible' age but that's still too complicated for me.   My grandfather said to me, while I was in the midst of thoughts. "Che Che, you must become a complete dolphin. A complete dolphin is a dolphin who is like the water swaying with the wind." "Always lend an ear to your own prophecy. The road you must take lies inside within you."   So I thought, "I want to go far too."    The Story of Dolphin is a magical dolphin story by poet Ahn Do-hyun who writes fairy tales for grown-ups. Will Che Che be able to find his own prophecy like his grandfather said? If you're curious to learn about Che Che's adventureand the message that one dolphin...
  • VOL.14 / 2019.08
[REPORT / COLUMN]

Where Korean readers meet books (3)

Where Korean readers meet books (3) Libraries transform into cultural spaces   2017.11.01   Bookstores and libraries globally have been attempting to transform themselves. These locations are no longer places for people to just read or buy books, but spaces where visitors can enjoy culture, various events and take some time to stretch their legs. Reading books is often compared to traveling different worlds and this month's webzine looks at three special libraries that all strive to become cultural spaces with unique themes.     1. Science and books come together at KAOS Bookpark     Jen Campbell, author of Bookshop Story says early on in her book, "Bookstores are time machines, spaceships, story makers, secret keepers, dragon tamers, dream catchers, fact finders and safe places." The author of this article would like to say the following about the bookpark to be introduced. "Bookparks are analog-form spaces consisting of books, bookcases, comfortabl...
  • VOL.6 / 2017.11
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