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[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / SPECIAL PROJECT]

Literary Awards: A Message of the Times

Special Project   [Award-winning Korean Books ①] Literary Awards: A Message of the Times Major Korean literary award-winning books in 2024   2024.11.04   Writer Han Kang, who won the Nobel Prize in Literature in 2024     Where does the authority of the Nobel Prize in Literature derive from? Is it the huge prize of 1.3 billion won, or the long history of 124 years? Or is it the exceptional life stories of Alfred Nobel, the inventor of dynamite? Well, it’s probably a combination of all of these elements, but more than that, it’s the message that holds the secret to its long-standing authority. The Nobel Prize in Literature has always pointed out exactly what we, as a species, need to think about right now, and where we should be headed together. Each year, hundreds of millions, perhaps billions, of people around the world share the same curiosity when the Prize is announced. They ask themsel...
  • VOL.76 / 2024.11
[TREND / EXPORT CASE]

Globalizing Korean Literature: The Journey of Kim Hye-jin and Her Works

Export Case   Globalizing Korean Literature:The Journey of Kim Hye-jin and Her Works   2024.11.04   I am writing this a day after Han Kang received the Nobel Prize in Literature “for her intense poetic prose that confronts historical traumas and exposes the fragility of human life.” The first in history for a writer from South Korea. It is, without a doubt, a huge milestone for South Korean literature and a debt that was long overdue. Some may even feel that this is the ultimate goal for the internationalization of Korean literature.Korea has an incredibly rich and diverse literary culture that has conquered the world in recent years, and I feel that this is an interesting moment to stop and think about how authors and authorships are managed. The most important ‘ingredients’, which are talent and key resources such as translators, grants, and promotion programs, are already there. The support is truly impressive. But how can we best promote a...
  • VOL.76 / 2024.11
[INFORMATION / NEW BOOKS]

The Mood We Want for Tomorrow

New Books   The Mood We Want for Tomorrow     2026.09     Kang Bora, Kwon Seok, et al., Even Wanting It to Be Fun Is Asking Too Much, Munhakdongne, 2026.   Even Wanting It to Be Fun Is Asking Too Much is a short story anthology published by Munhakdongne since 2023. The anthology's theme is “labor.” Its editor is novelist Jang Kang-myoung, a writer who moves between reality and literature to capture a self-portrait of Korean society, sometimes sharply and sometimes with humor. In planning the labor fiction series, he set the rule that, driven by the belief that “more works capturing today's labor scene need to be written,” the stories should record the “here and now” rather than decades past or a distant future, and should be written realistically, through legwork.   Jang Kang-myoung, together with writers who shared this vision, formed a literary collective cal...
  • VOL.98 / 2026.09
[INFORMATION / BEST SELLERS]

August Bestsellers to Cool Off the Sweltering Summer

Best Sellers   August Bestsellers to Cool Off the Sweltering Summer     2026.09     In this September issue, we examine the bestseller rankings from Jongno Books, South Korea's third-largest bookstore chain. While Jongno Books maintains various sub-charts, it does not offer a combined ranking for both online and offline sales. Therefore, unlike our previous reports, this month's analysis relies exclusively on online sales data.   In the second week of August, the young adult science fiction novel Big Home claimed the top spot on the official Jongno Books Naver Store. Notably, Big Home did not appear on the August bestseller lists of any other major bookstore. Furthermore, it stood as the sole work of fiction to rank within Jongno Books' top 10. The bookstore's August rankings were predom...
  • VOL.98 / 2026.09
[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
[INFORMATION / K-BOOK MAP]

Buckwheat Blossom Season: Lee Hyo-seok Memorial Hall in Bongpyeong

K-Book Map   Buckwheat Blossom Season: Lee Hyo-seok Memorial Hall in Bongpyeong     2026.09     September in Bongpyeong and the Lee Hyo-seok Memorial Hall   In September, literature comes to life as a vivid landscape in Bongpyeong. Located in Pyeongchang, Gangwon-do, Bongpyeong is the setting for Lee Hyo-seok's short story When Buckwheat Flowers Bloom and preserves one of the most lyrical scenes in modern Korean literature. The buckwheat fields, moonlit paths, Bongpyeong Traditional Market, and water mill from the story still leave a deep impression on many readers. Especially in September, when the buckwheat flowers bloom, Bongpyeong enters a season that feels just like watching a novel unfold right before your eyes.   Lee Hyo-seok Memorial...
  • VOL.98 / 2026.09
[INFORMATION / AGENCY LIST]

Agency list

  Agency List   Agency List     2026.09     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.98 / 2026.09
[INFORMATION / NEW BOOKS]

Hands Picking Strawberries, Faces Erased

New Books   Hands Picking Strawberries, Faces Erased     2026.08     Kim Soom, Strawberry Theory, Minumsa, 2026.   Novelist Kim Soom is an author who quietly listens to and observes the lives of the socially vulnerable, such as Comfort Women survivors and visually impaired individuals, expressing their stories in her own unique literary style. Strawberry Theory is a work that depicts the lives of workers in a strawberry field through the eyes of "Hshapyae," a female migrant worker who moved to Korea from Myanmar. In Hshapyae's homeland of Myanmar, a tragedy of fratricidal war unfolds due to civil conflict, while the aftermath of earthquakes leaves her family living on the streets.   The money Hshapya...
  • VOL.97 / 2026.08
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