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[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[INTERVIEW / KOREAN AUTHORS]

Author Jo Jung-rae

Author Jo Jung-rae One of the nation's most revered novelists who has loved Korea and its people   2019.10.07   Jo Jung-rae is an author known for his piercing novels that shrewdly punch through contemporary Korean history. He has become one of South Korea's most revered novelists by telling the painful history of the country including Korea's colonial rule by Japan, the Korean War and military dictatorship through three novel series: Taebaek Mountain Range, Arirang and Han River.Jo's literary work has been acknowledged through countless accolades, including the Hyundae Munhak Award, the Korean Literature Award, Manhae Daesang, Danjae Literature Award and Noshin Literature Award. His novels have been adapted into comics, television dramas, movies and musicals, leaping beyond paper pages to touch audiences. Jo's work has also been translated into different languages, including English, French, German and Japanese and loved by readers around the world. Three years after releasi...
  • VOL.16 / 2019.10
[REPORT / COLUMN]

South Korea Book Exports

South Korea Book Exports Kyung-sook Shin's The Court Dancer Sold Into the United States   2017.10.10   South Korean author Kyung-sook Shin known for her acclaimed novel Please Look after Mom is about to become published in the United States once more. The novel in the limelight is The Court Dancer, which was first published in South Korea in 2007. The book is already sparking waves of curiosity as to how successful it will be in the United States as a historical novel by Shin that looks at the deep inner workings of man.   Cover art for the English version of 『The Court Dancer』 to be released in 2018   The English language rights for Kyung-sook Shin's The Court Dancer were sold into the United States. Shin is a New York Times bestseller and one of the recipients of the Man Asian Literary Prize and this will be her fourth book to be published in the United States after Please Look After Mom, I'll Be Right There and The Girl Who Wrote Loneliness....
  • VOL.5 / 2017.10
[REPORT / COLUMN]

Where Korean readers meet books (1)

Where Korean readers meet books (1) Traveling via Books at the Paju Book City   2017.9.11   If you are planning on traveling to Seoul and love books and culture, there is a city that is a must-visit. Paju Book City, roughly an hour away from Seoul, is an industrial zone chock-full of grand and modern buildings that it would not be an exaggeration to call it a concert hall for famous architects. Inside Paju Book City, everything regarding publishing happens. This is an introduction inside that publishing-specialized zone you can't find anywhere else in the world.     The beginning and end of publishing, Paju Book City   A view of Paju Book City ⓒ https://tour.paju.go.kr   Roughly 30 years ago, Paju Book City was planned by South Korean publishing professionals, who dreamed of the modernization of the country's publishing and distribution sector, with the aim to create an economic and cultural base in mind. The cultural industrial z...
  • VOL.4 / 2017.09
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.07.08     The Neighbors at Happy Apartment   1. Publication Details Imprint | Crayon House Co., LtdTitle | The Neighbors at Happy ApartmentAuthor | Moon Mi-youngIllustrator | Kim Soo-yeonGenre | Children's bookFormat | 150×217Binding | PaperbackPages | 136pagesISBN | 9788955476255   2. Contact Name | Gu Yong LEE, Representative of KL ManagementPhone | +82-10-6239-9154Email | josephlee705@gmail.com   3. Marketing Information Keyword | neighbors; communication; problem solvingTarget Readership | Children   4. About the Author and Illustrator Author - Moon Mi-youngMoon Mi-young previously worked as a newspaper reporter for twelve years before making her debut as a children’s author by winning the grand prize in a major children’s writing competition in Korea. She is the recipient of the Most Promising Author Award of the Purun Literature Prize. Her p...
  • VOL.13 / 2019.07
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.7.28   Pa-Yo-Ming's Recycled Crafts Book 1.Publication Details Imprint | BearbookTitle | Pa-Yo-Ming's Recycled Crafts BookAuthor | Payoming (AHN, Seung-Ha; KIM, Tae-Sim; YOO, Joo-Yeon)Format | 215*297Binding | SoftcoverPages | 184pages (Includes a guidebook for decorating)ISBN | 979-11-5836-034-4   2. Contact Name | Choi, Hyun K. Phone | 82-2-332-2672 Email | bear@bearbooks.co.krURL | http://cafe.naver.com/bearbook   3. Selling Points Recommendations & Selections | Ranked as top 50 on the children’s book list for 5 consecutive weeks after its publication   4. About the Author / Illustrator Seung-Ha Ahn, who created Baba, studied western painting. After working as an assistant director in animated films, she now is mesmerized in making picture books with her friends from different backgrounds. Tae-Sim Kim, who created Yomi, majored in applied art...
  • VOL.2 / 2017.07
[NEWS / BEST SELLER]

South Korea's July Bestsellers

South Korea's July Bestsellers Aggregate data as of the second week of July   2017.7.28   Haruki Murakami's Killing Commendatore Parts 1, 2 Dominate Bestseller Lists for Two Weeks   Japanese author Haruki Murakami's Killing Commendatore has topped the bestseller list at YES24 for two consecutive weeks after it went on sale on July 12, with parts one and two sitting at No.1 and No.2 of the list, respectively. The novel, split into two parts, saw 3,174 copies snapped up by readers on release day. When including pre-orders that began on June 30, there have been roughly 18,000 copies sold, kicking up another storm of demand for Murakami's books. When compared to the writer's previous work IQ84, this latest release has already seen more than twice the number of pre-orders despite a shorter ordering period, reflecting the high interest of readers as this is Murakami's first novel in seven years. Readers in their 30s made up 42 percent of the consumer base for Ki...
  • VOL.2 / 2017.07
[TREND / BOOK TRIP]

The City of Islands and Stories,Tongyeong of South Gyeongsang Province

The City of Islands and Stories,Tongyeong of South Gyeongsang Province   2019.06.10     Sometimes there are words you try to avoid using because they are tired clichés, but at times you have no other choice but to use them. So you take these 'dead phrases' out of the drawer, shake the dust off with a disdainful look on your face. One of these situations would be when people use "yehyang (a location from whence many artists have hailed)" as a prefix for the city of Tongyeong.   There, the 'Jaengi' lived Tongyeong of South Gyeongsang Province. This was the location where Admiral Yi Sun-sin led the Battle of Hansan Island, attempting to fend off enemies from the Korean Peninsula. In honor of his memory, the city's name was Chungmu until 1995, Yi's posthumous name. The city's current name was derived from a phrase that referred to a naval command that had jurisdiction over the three provinces of Gyeongsang, Jeolla and Chungcheong. When looking at the bigger historic ...
  • VOL.12 / 2019.06
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