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[TREND / BOOK TRIP]

Seoul Metropolitan Library

Book Trip   [Book Spaces in Korean Media ③] Seoul Metropolitan Library A Historical Space Featured in Films and Dramas   2022.12.05   Located in the center of Seoul, there is a special place near City Hall Station that boasts the history of Seoul. The Seoul Metropolitan Library was reborn as a space of books and culture for citizens after being used as the city hall during the Japanese occupation of Korea. As the library was used as the background for the popular Korean variety show “Running Man” and the music video of PSY’s “Gentleman,” which led the Korean Wave, it has been a frequently-visited tourist destination for people from around the world. The building of the Seoul Metropolitan Library, which countless people have visited throughout its history, also has a tremendous aura. Just in front of the library is Seoul Plaza, where you can find various groups of people, from busy office workers to foreign tourists taking photographs. Here i...
  • VOL.53 / 2022.12
[TREND / ONE-LINER QUOTES]

Korean Editor’s Pick

One-Liner Quotes   Korean Editor’s Pick   2022.12.05   If you are interested in Korean culture and stories, you will eventually find yourself wondering, “What country is Korea?” Of course, there will be many ways to answer this great question, but if I were to answer, I would choose two books instead with two words “land and people.”     The first book – or series – that I recommend is My Exploration of Cultural Heritage (Changbi). This is one of the representative humanities book series in Korea and is regarded as the pioneer that settled “exploration journals” as a genre that differs from travelogues. The series has sold more than 4 million copies since it was published 30 years ago. It currently consists of 20 volumes – 12 about Korea, 5 about Japan, and 3 about China. Among the volumes covering almost every region in Korea, I chose My Exploration of ...
  • VOL.53 / 2022.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.12.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-...
  • VOL.53 / 2022.12
[TREND / SPECIAL PROJECT]

Cultural Anthropologist, Professor Chohan Haejoang

Special Project   [Korean Scholars ⑪] Cultural Anthropologist, Professor Chohan Haejoang A Devoted Intellectual of Our Time   2022.11.07   Our society is multicultural, with so many different cultures interwoven. Cultures surrounding each individual are diverse in areas such as generation, gender, and education. Looking at various cultures from a broader perspective is necessary to understand a society. Here, cultural anthropologist and professor Chohan Haejoang has made a meaningful impact on this multicultural era as a scholar that reads the generational changes and produces practical results. Following is an introduction of professor Chohan, who has been creating the venue for public debate and cooperation with each step she takes, as well as communicating with readers through various books she has written.       Towards a Harmonized World   After graduating from the Departmen...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

K-Book Trend in Latin America Seen Through the Chilean Publishing Market

Export Case   K-Book Trend in Latin America SeenThrough the Chilean Publishing Market   2022.11.07   When people make a general analysis of Korea, they often use words like “turbulent” and “dynamic.” This is closely related to the modern history of the country. Korea is located in the most unique geopolitical region in the world, and such a condition made Koreans go through many miserable moments in history; its modern history was as if it had been dropped in the middle of the turbulent sea.It is true that the historical and geopolitical environment has made Koreans experience bitter times in history. Still, just like how shells produce beautiful, precious pearls after long years of perseverance, the pain and sorrow gave Korea a rich and profound cultural heritage and a unique sensibility. As a result, you can truly find so many priceless literary works and writers in the country. However, unlike how Korea boasts many novels, stories, and poem...
  • VOL.52 / 2022.11
[INFORMATION / #K-BOOK]

#Library

#K-Book   #Library KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.11.07   The Old Man of the Library 1. Publication Details   Title | The Old Man of the LibraryAuthor | Choi Jeehye, Eum JoungwonPublisher | goraebook libraryPublication Date | 2014-10-02ISBN | 9788997165797No. of pages | 40Dimensions | 218 * 265   2. Copyright Contact   Name | Lee KyusuEmail | goraebook@naver.comPhone | +82-31-955-9680   3. Book Intro   This is a story about an old man who wanted children to dream bigger. As the president of a shoe company and successful business man, the old man wanted people to enjoy a culture that enriched the mind and soul through books. So he opened a library for children who were too poor to read books. “Inpyo Library for Children” in Sanggye, Seoul, is Korea’s first private library for children. The laughter of children changed the atmosphere of ...
  • VOL.52 / 2022.11
[TREND / TOPIC]

The “Healing Fiction” Fever

Topic   The “Healing Fiction” Fever Trending: Fiction With the Theme of Healing Space   2022.10.04   Because I work in a book review team in a press agency, I meet dozens of books every week. And, recently, novels with similar designs and colors caught my attention, and I collected them on one side of the office. Then, one day, one of my colleagues from another team came to say hello, saw the stacks, and asked, “What are they? Are they a series?” Oh, yes. They may appear to belong to the same series, as they are so similar - in terms of atmosphere, not context. Every book seems to be indistinguishable from the others. Their warm color tone, and the “thing.” They all have some “house” drawn on their covers. So, even though people say that this is the generation of non-book-readers, I thought that it was worthy enough to write an article about this phenomenon as there must be a reason for their commonality.In fact, articles about this trend have been around...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA        ...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
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