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[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[TREND / BOOK TRIP]

Chaeg Bar

Book Trip   [Celeb’s Book Spot ④] Chaeg Bar A Healing Space Where Books and Liquor Harmonize   2023.05.02     The area in front of Hongik University, where restaurants, bars, and clubs are focused, is known as an area for young people. Walk along the Yeonhuiro road, past the crowded street, and you will find a bar that shows off a unique concept - “Chaeg Bar.” Chaeg Bar, which is like finding treasure hidden deep inside an alley, is a “drinking bookstore” - a bar and a night bookstore - like its name suggests (chaeg means book in Korean). A bar and a bookstore seem like an awkward mix, but Chaeg Bar has been getting word of mouth as it was introduced by movie director Jang Hang-Jun, writer Kim Young-Ha, Kim Sang-Wook, and RM of BTS (idol group). It might not be easy to find the place as it is located between stores in a narrow alley, but it proudly says that “there might be people that have never visited us, but there is no one t...
  • VOL.58 / 2023.05
[TREND / ONE-LINER QUOTES]

Korean Theatre Director’s Pick

One-Liner Quotes   Korean Theatre Director’s Pick   2023.05.02     The first book I would like to introduce is For Teenagers Asking About Peace and Reunification (Seohaemunjip), by Jung Wook-Sik. Writer Jung is a peace activist that studies a nuclear-free world and peace by establishing a peace network and spreading its values. The illustrations were drawn by illustrator JUNO.I have been making original plays based on history. I believe that you can find grounds for problems that remain unresolved today through history, and find clues for the future. In particular, the division of the Korean peninsula is one of the issues that I want to touch upon as a creator. In this context, this book provides easy explanations about things that we know vaguely about, or have no knowledge of, by starting with a question, “Can we become happier if the two Koreas are reunited?” Being familiar with something or things being obvious...
  • VOL.58 / 2023.05
[TREND / SPECIAL PROJECT]

Reborn Rich

Special Project   [Book & Media ③] Reborn Rich Someone in My Family Killed Me!   2023.04.03   A secretary sacrificed by a conglomerate returns from death.The protagonist is given another life as the last son in the family that killed him.Will his bloody vengeance be successful?   The drama “Reborn Rich” was the hottest drama in the second half of 2022. It shook the entire country as each new episode was released and created many buzzwords. While actors who “guarantee success,” such as Song Joong-Ki and Lee Sung-Min played an important role in the drama’s success, the fact that it was based on a “quality-proven, popular webnovel” is also notable.The webnovel Reborn Rich (book publisher: Teraphosa) was serialized on Munpia, a webnovel platform, starting in 2017. It used to rank 1st regarding cumulated views and average purchases. As it covers all sorts of interesting keywords such as “the rich family,” “murder,” “revenge,” and “polit...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 ? Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and ...
  • VOL.57 / 2023.04
[INFORMATION / #K-BOOK]

#SF

#K-Book   #SF KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.04.03   The 2035 SF Mystery 1. Publication Details   Title | The 2035 SF MysteryAuthor | Cheon Seonran et alPublisher | NabiclubPublication Date | 2022-01-14ISBN | 9791191029406No. of pages | 308Dimensions | 128 * 188   2. Copyright Contact   Name | Bae Jeongeun - Greenbook Agency, Foreign RightsEmail | jeongeun@grb-agency.comPhone | +82-02-2676-2201   3. Book Intro   A convergence of science fiction, a genre that contemplates the future of humankind at the forefront of the era, and a mystery that studies the depth of humanity. The project stemmed from the idea to have writers representing each of their fields imagine the near future where the aftermath of COVID-19 has come to an end. At its basic themes, the book illustrates what could happen if factors such as human clones, refugee accommodat...
  • VOL.57 / 2023.04
[TREND / TOPIC]

Export Status of Korean Webnovels and Webtoons

Topic   Export Status of Korean Webnovels and Webtoons   2023.03.13   Status of Korean webnovel and webtoon market   Korea’s webnovel and webtoon market has been growing rapidly, representing the “K-content” category. The business has been expanding into other countries as well, such as other Asian countries and the US. Derivative works based on webnovels and webtoons are generating income through various channels. As can be seen in the success of the recently-aired drama “Reborn Rich,” IPs (intellectual property) based on publishing content such as webnovels and webtoons are expanding into other industries such as drama, film, animation, and games, securing the original content with relatively less investment. According to the research conducted by the Publication Industry Promotion Agency of Korea (KPIPA) and the Korea Creative Content Agency (KOCCA), the size of the webnovel market grew from 741.5 billion won in 2020 to 1.85 tril...
  • VOL.56 / 2023.03
[TREND / BOOK TRIP]

Book Plant

Book Trip   [Celeb’s Book Spot ②] Book Plant Where Book Culture Flourishes   2023.03.13   More cultural spaces are emerging in Korea, centering around local bookstores. “Bookstores in your neighborhood” somehow sounds friendly. For book lovers, local bookstores are a nearby reading space that they can visit at any time at ease. For those that were not interested in books, they are an approachable reading place, which gives them a realization that reading is never something difficult. This month’s article introduces a neighborhood bookstore that is friendly to all, even those who have just begun reading books. Head of Book Plant, Kim So-Yeong set up a local bookstore after she quit working at a broadcast company that she’s been working for 5 years as a newscaster. As she loved reading books, she wanted to open a special bookstore in the neighborhood, hoping that more people would read books in daily life. Following is an introduction to Book ...
  • VOL.56 / 2023.03
[TREND / SPECIAL PROJECT]

Diary of a Murderer

Special Project   [Book & Media ①] Diary of a Murderer An In-depth Reflection on the Life and Death of a Murderer Losing His Memory   2023.02.20   A walk through the life and death of a serial murderer with Alzheimer’s.A life-and-death battle with another serial killer who shows up in the vicinity.What is true and what is not? The book even confuses the reader.   What would it be like if you found out one day that your world of memories has begun to break down little by little? It is the story of Diary of a Murderer (Bokbok Seoga, first edition published by Munhakdongne), a thriller fiction written by Kim Young-Ha published in 2013, and the movie (The title of the movie is “Memoir Of A Murder”) based on the novel produced in 2017. The novel Diary of a Murderer won the Japan Translation Award in 2018 and was selected as the best mystery novel in Germany. It also won the Hotlist award and the Deutscher Krimipreis award in Germany, which is the ...
  • VOL.55 / 2023.02
[INFORMATION / #K-BOOK]

#Travel in Korea

#K-Book   #Travel in Korea KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.02.20   Man of Facts and Woman of Feelings 1. Publication Details   Title | Man of Facts and Woman of FeelingsSubtitle | An Opposite Couple’s One-Month Travel in South KoreaAuthor | Hakgu Jeong, Sukyeong LeePublisher | HappybookmediaPublication Date | 2021-12-13ISBN | 9788998079451No. of pages | 304Dimensions | 150 * 220   2. Copyright Contact   Name | Kwon KyoungokEmail | doheene@naver.comPhone | +82-051-555-9684   3. Book Intro   Since meeting at a newspaper company and getting married, this agile couple have been busy going on road trips - even after their children were born. Always with an excuse of having to see the world, they are travel enthusiasts who have been all over the country and even all the way to Russia on the Trans-Siberian Railroad. Then their dream opportu...
  • VOL.55 / 2023.02
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