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[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System

Publishing Industry   Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System   2023.09.04         Current status of the Korean Standard Publishing Distribution Data Hub System (KOPDS)   When Song-In Books, a large South Korean book wholesaler, went bankrupt in 2017, many publishers were left in a state of chaos. Publishers suffered a lot of losses because they were unable to keep track of which books were in which bookstores, and how many copies were in stock and sold. This prompted the creation of the Korean Standard Publishing Distribution Data Hub System (KOPDS), which was built in accordance with the Fourth Five-Year Plan for the Promotion of Publishing Culture, reflecting the need to build an advanced distribution system for the publishing industry. The system was launched in Sept...
  • VOL.62 / 2023.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.86 / 2025.09
[INFORMATION / BEST SELLERS]

Summer, Between the Ideal (isang; 理想) and the Abnormal (isang; 異常)

Best Sellers   Summer, Between the Ideal (isang; 理想) andthe Abnormal (isang; 異常) Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of July, 2025   2025.08.04   Summer in Korea is a time when weather extremes intersect, with heat waves followed by rainy seasons. This is why summer vacations are a time when people look forward to escaping both the heat and the rain. We all dream of perfect vacation plans and ideal (isang; 理想) summer days, but with the escalating abnormal (isang; 異常) climate events, expecting weather similar to the past may be more of a fantasy than a reality. In between the ideal and the abnormal, we have compiled a list of the top travel books of July, along with some of the overall bestsellers ahead of the summer vacation season.While the overall top 10 bestsellers in July remained largely unchanged from last month, Choi Tae-Sung’s Korean History Exam 2025: Advanced (Levels 1, 2, and 3) Vol. 1 and 2 rose t...
  • VOL.85 / 2025.08
[TREND / KNOWLEDGE]

Winning and Nominated Works for International Literary Awards in 2022

Publishing Policy   Winning and Nominated Works forInternational Literary Awards in 2022 Korean Literature Recognized Worldwide for Its Literary Value   2023.09.04                           With growing global interest in Korean literature, books are being published in translations in a variety of fields.Here are the Korean literary works that have been recognized internationally for their literary value in 2022!   Counterattack at Thirty (written by Sohn Won-Pyung, published by EunHaeng NaMu Publishing) - Winner of Japan’s Booksellers’ Award for Translated Fiction - A novel centered on a thirty-year-old protagonist who struggles to cope with the contradictions of institutional authority and exploitative structures in everyday life.   ...
  • VOL.62 / 2023.09
[TREND / KNOWLEDGE]

Korean Literary Magazines and Literary Webzines

Publishing Policy   Korean Literary Magazines and Literary Webzines   2023.08.07                       The fastest way to catch the latest trend in Korean literature!Korean Literary Magazines and Literary Webzines   Korean literature has been evolving with the changing times, making fresh and creative efforts.Do you want to learn about the latest trends in Korean literature?From the latest titles by distinctive authors to works about profound topics, following is an introduction to unique literary magazines and webzines in Korea, that capture the “present” moments of Korean literature!   A mystery magazine: Mysteria - A bimonthly magazine that expands the mystery genre - Introduces short stories written by mystery authors from home and abroad - Publishes articles for readers to enjoy a b...
  • VOL.61 / 2023.08
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.08.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.85 / 2025.08
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[INFORMATION / BEST SELLERS]

The Onset of the Rainy Season, Marking the Arrival of Summer

Best Sellers   The Onset of the Rainy Season, Marking the Arrival of Summer Best seller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of June, 2025   2025.07.07   June in Korea is the beginning of summer, with the heat and rainy season just around the corner. After a hot May filled with issues surrounding the presidential election, the days have returned to their familiar routine, like an old book. The books that made it onto the best seller list in the second week of June stand out with their sharpness that pierces through that familiarity. This is especially the case with Sung Hye-Na’s Honmono. The author’s new collection of short stories, with its intense and chilling narrative, has been widely loved since its publication. Meanwhile, Kim Keum-Hee’s My First Summer, Wanju, introduced in the previous issue’s “New Books” section, comforts readers with its contrasting warmth and affability. Also drawing attention is K...
  • VOL.84 / 2025.07
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