K-Book Trends -

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[TREND / EXPORT CASE]

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall 2024.10.07 Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture. Ou...

VOL.75 / 2024.10

[TREND / ONE-LINER QUOTES]

Records That Reflect Us

One-Liner Quotes Records That Reflect Us Urban Branding Expert’s Pick: Korean Books 2024.10.07 Mok Ji-Su is an urban branding director who works on local stories and content. He is currently publishing the monthly magazine Magazine Bathhouse (Site Branding) that features the stories of public bathhouses in neighborhoods. As an urban branding director, I look at every corner of our cities, and I always realize that there are people’s stories at the end of it all. Thinking that the memory of a city is the memory of a human being, I have gotten into the habit of looking into the time, people, and spaces of a city before I go about urban branding. The records of people’s lives and spaces are a good reference, and reading them gives me an apportunity to reflect on myself. Jeon Mong-Gag’s photobook Yunmi’s Album: From the Cradle to the Wedding (Photo Net) is a record of his daughter Yunmi ...

VOL.75 / 2024.10

[TREND / TOPIC]

Korean Readers’ Picks in the First Half of 2024

Topic Korean Readers’ Picks in the First Half of 2024 2024.09.02 According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...

VOL.74 / 2024.09

[INFORMATION / NEW BOOKS]

Contradictions and Hopes of Life, Unfolded Through Intimate Conversations

New Books Contradictions and Hopes of Life,Unfolded Through Intimate Conversations 2026.07 Kim Hye-ri, The Books We Loved, Boogie Woogie, 2026. The Books We Loved by Kim Hye-ri, is a reflection on the truths and shadows of life examined from various angles. As a veteran film journalist, Kim has long communicated with the public through reviews and columns. She has been praised by fellow critics as a model of film criticism, delivering the sincerity, fiction, tragedy, and hope embedded in cinema through her deep and thoughtful perspective. While moving within film circles, her experience introducing movies on the radio led her to launch the specialized film podcast 〈Kim Hye-ri’s Film Club〉 in 2016, alongside producer Choi Da-eun and actress Im Soo-jung. As Kim grew accustomed to discussing cinema through spoken words rather than writte...

VOL.96 / 2026.07

[INFORMATION / BEST SELLERS]

The Beginning of Summer: June's Integrated Bestseller List

Best Sellers The Beginning of Summer:June's Integrated Bestseller List 2026.07 Since the March issue, this column has analyzed the bestseller lists of four major bookstore franchises in South Korea: Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book. While previous analyses focused strictly on brick-and-mortar sales, the charts of online bookstores, which now represent a major pillar of book distribution, are arguably just as important as their offline counterparts. Because all four of these franchises operate online storefronts alongside their physical locations, the upcoming features from the July through October issues will examine comprehensive charts that combine both online and offline data. To kick off this series, we look at the integrated bestseller chart compiled by Kyobo Book Centre, the largest and most influential of the four franchises. During th...

VOL.96 / 2026.07

[TREND / SPECIAL PROJECT]

The Global Craze for Korean Language and Culture!

Special Project [English Books in Korea ④] The Global Craze for Korean Language and Culture! King Sejong Institute Foundation’s new textbooks for international Korean language learners 2024.09.02 As the Hallyu (Korean Wave) spreads across the world, the demand for learning Korean has been increasing internationally. In response, a variety of Korean language-related textbooks are being developed for various learning purposes and levels. Among them, the following are representative textbooks provided by the King Sejong Institute Foundation, a representative organization for the promotion of Korean language and culture abroad. A variety of Korean textbooks for all purposes and levels, from beginner to advanced The first is King Sejong Institute Korean, a textbook specifically designed for beginners and advanced learners alike. It can be used together with the King Sejong Institute Foundation’s signature online curriculum, and learners can also...

VOL.74 / 2024.09

[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case Yanolja CEO Sujin Lee’s Restart Advances Into the UK 2024.09.02 Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...

VOL.74 / 2024.09

[INFORMATION / K-BOOK MAP]

Walking Along the Sentences of the Sea: The Pak Kyong-ni Memorial Hall in Tongyeong

K-Book Map Walking Along the Sentences of the Sea:The Pak Kyong-ni Memorial Hall in Tongyeong 2026.07 In July, Tongyeong, a true city of the sea, welcomes its most vibrant and brilliant season. The landscape of Tongyeong, where islands, ports, alleys, and hills seamlessly intertwine, feels like a piece of literature in itself. This city is the birthplace of the literary giant Pak Kyong-ni and the profound source of inspiration for her creative world. Walking through Tongyeong alongside the summer sea, one naturally comes to realize where Pak’s literature truly began. Pak Kyong-ni Memorial Hall Pak Kyong-ni Memorial Hall (Source: https://www.utour.go.kr/) ...

VOL.96 / 2026.07

[INFORMATION / INFO]

2026 K-Book Market In Taipei

Info 2026 K-Book Market In Taipei 2026.07 K-Books are heading to Taiwan, one of their key export markets.The fair will bring together 20 Korean participating companies and around 50 to 60 local buyers for one-to-one export consultations. Export specialists will also represent 100 consignment titles in meetings with local buyers. The program also includes a seminar on Taiwan’s publishing market, discussions with related organizations, and a planned book donation to the King Sejong Institute in Tainan. DATE: July 22(Wed)–23(Thu), 2026 | PLACE: Courtyard by Marriott Taipei | Host: Publication Industry Promotion Agency of Korea (KPIPA) We hope you’ll show your continued interest and support for the 2026 K-Book Market In Taipei! &nb...

VOL.96 / 2026.07

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