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[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[INFORMATION / BEST SELLERS]

2nd Week, August 2022

Best Sellers   2nd Week, August 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.09.05   Familiar titles could be found on the best sellers’ list for the 2nd week of August. Writer Kim Hoon returned with his new book Harbin, about the life of An Jung-Geun (Korean independence activist) that he has been working on for a long time. The book talks about An Jung-Geun as an ordinary human being, not as a national hero or a great man of history, reorganizing historical facts with writer Kim’s imagination and unique writing style. Also, the book Pachinko, which went out of print due to the end of the publication contract, returned to meet Korean readers in a totally new outfit. Describing the life of a Korean immigrant family, the book well reflects Korean-American writer Lee Min-Jin’s hope to deliver “stories of Korea.” Meanwhile, writer Kim Ho-Yeon’s Uncanny Convenience Store, which has been continuously soothing the hearts of readers...
  • VOL.50 / 2022.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[TREND / TOPIC]

Publishing Industry Full of Consolation and Sympathy in the Post-COVID-19 Era

Topic   Publishing Industry Full of Consolation andSympathy in the Post-COVID-19 Era   2022.07.04   “Since my mother was not loved, I believed she would love more. Since my mother did not have anything, I thought she would fill someone’s heart more than others. I sincerely hope the story of this insignificant individual can give a sense of comfort to someone with a lonely and hungry heart. I was able to find a sense of consolation before others and by a lot. In addition to what I gained, I released my mother’s obituary collection. (Preface written by author Lee Soon-Ja’s daughter)”The above is the preface written to the essay At 60, as I Became a Sage Again (Humanist Publishing Group), released on May 9, 2022. The book is a collection of prose released after the death of the author Lee Soon-Ja, who won non-fiction award in the 7th Maeil Newspaper Senior Literary Awards last year. It may be that this word of consolation by a little known write...
  • VOL.48 / 2022.07
[TREND / EXPORT CASE]

Promoting La Torre and Korean Literature in Italy

Export Case   Promoting La Torre and Korean Literature in Italy   2022.07.04   La Torre (Italian title for Tower (Moonji publishing)) by Bae Myung-hoon is the second Korean book we published, after Bae Suah's Notti invisibili, giorni sconosciuti (Italian title for Untold Night and Day (Jaeum & Moeum Publishing)).We planned its publication so that it was ready as a preview at the Salone del libro di Torino, the most important book fair in Italy. We reached this moment with a lot of excitement, as 2022 has been an important year of change for our publishing house, with a rebranding operation with a new logotype and visual identity.   But let's start from the beginning. add editore is an independent publishing house founded in 2010 in Torino, a city historically linked to publishing.In 2015, returning from a few years spent developing cultural projects in Southeast Asia, I launched the Asia series, which includes different literary genres ...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INFORMATION / BEST SELLERS]

2nd Week, July 2022

Best Sellers   2nd Week, July 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.08.01   Quite familiar books could be found on the best seller’s list for the 2nd week of July. For example, The Uncanny Convenience Store by Kim Ho-Yeon has been continuously soothing the hearts of its readers, and Farewell by Kim Young-Ha is still beloved by readers. Meanwhile, Kim Yonggyun and Kim Yonggyuns debuted on Aladdin’s “Reader’s Book Fund” last June. The book, published in the hope of ensuring the safety of workers and preventing unfortunate accidents, is an essential book for the world that we should all read.   * K-Book Trends Vol. 44 ? Go to the interview with writer Kim Ho-Yeon   Meanwhile, different genres have also caught readers’ attention, such as non-fiction, self-help, and humanities books. For example, Kim Da-Seul’s Manage Your Feelings to Manage Your Life teaches how important it is to take care of one’s feelings, ...
  • VOL.49 / 2022.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.08.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN PUBLISHERS]

Zeen Scene

Korean Publishers   Zeen Scene The true essence of everyday moments hidden in authentic scenery   2025.08.04   When we encounter a rare or exceptional moment or scene, we often say, “I’ve encountered something authentic.” In a literal sense, it refers to something rarely seen, but when interpreted through emotion, the term conveys both delight and joy. Perhaps that’s why books from the publisher ‘True Scenery’ spark the curiosity of readers simply by their existence. Those who open the books may find themselves encountering the true essence of spaces, objects, and daily life. In this issue of K-Book Trends’ Korean Publishers, we spoke with Zeen Scene’s CEO, Kim Jin-Hee, about the reality she sees and how she hopes to convey it through her books.   The logo of Zeen Scene     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers about...
  • VOL.85 / 2025.08
[INFORMATION / BEST SELLERS]

1st Week, June 2022

Best Sellers   1st Week, June 2022 Best Seller Trends in the Four Biggest Online Bookstores in Korea   2022.07.04   Familiar titles could be found on the best sellers' list for the first week of June this year. Starting with writer Kim Young-Ha who took first place with Farewell, his latest novel in 9 years, writer Kim Hoon's novel collection, and the new title by writer Kim Jae-Sik who has been a star author among non-fiction fans, put their names among the top 10. Kim Hoon's Alone Over There is his second novel collection released 16 years after his Rivers and Mountains Without End (Munhakdongne). Just like he says, "I wrote this story as one of your neighbors," the book talks about the joy and sorrow of our close neighbors. Meanwhile, writer Kim Jae-Sik has been a well-loved writer in Korea, as a representative essayist, while his five non-fiction books have become best sellers in the past. Back with a new title, It's Okay to be Me after 2 years, he candidly s...
  • VOL.48 / 2022.07
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