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Search word : "Webtoon",   Search result : 117
[INTERVIEW / KOREAN PUBLISHERS]

I-Seum

I-Seum Standing high as children's true place of learning, a publisher specializing in children's books   2019.12.09   Mirae N's children's book publishing arm I-Seum was established in 2000. The name I-Seum means "to help children and young adults who will lead the future to create their own thoughts". The publisher has established itself in the industry as one that has succeeded in exporting learning comics, books on liberal arts and general education, workbooks for young children and other educational material. Their books have proved to be fun and useful in diverse areas. The following provides a look into I-Seum's vision for the future as a publisher that wishes to become a stepping stone for children who will create their own awesome world and a lighthouse for those children through a variety of books with new insight.   Mirae N's children's book publishing arm I-Seum    As a publisher specializing in children's books, I-Seum has bee...
  • VOL.18 / 2019.12
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[NEWS / PUBLISHING INDUSTRY]

South Korea's digital publishing industry

South Korea's digital publishing industry South Korea's publishing industry   2017.8.18   Foreign publishing industry officials interested in South Korea should focus on digital publishing, where anyone can become an author and readers can access books anywhere at any time. In South Korea, the market for web novels and webtoons is growing at a fast pace due to these facts.   Firm growth in South Korea's digital publishing   In contrast to South Korea's lagging book sales, the country's digital publishing industry has been marking steady growth. According to a contents industry survey conducted by the country's culture ministry in 2016, production of digital publishing for the Internet and mobile phones recorded 255.5 billion won in profits and soared 12.4 percent over a year earlier. Services in digital publishing for the Internet and mobile phones also showed the same trend, jumping 17.3 percent on-year and showing a market size of an annual 181.6 billion won.Also...
  • VOL.3 / 2017.08
[INTERVIEW / KOREAN AUTHORS]

Author Jeon Min-hee

Author Jeon Min-hee Publishing Abroad Requires Faithful Translation and Cultural Understanding   2019.06.10   Author Jeon Min-hee is a fantasy novel writer who started her career with the serial novel The Stone of Days in the late 1990s on Nownuri, a now-defunct internet platform in South Korea. Since then she has penned novels like the Children of the Rune series, the Archeage Chronicles series, The Stone of Days (Jeu Media) and Tower of the Sun (Jeu Media). Among these, Children of the Rune and Archeage Chronicles have been adapted into PC games called “Talesweaver” and “Archeage”.The original Children of the Rune is divided into two main parts, with the first book (Part One. Winterer) telling the story of a young boy, Boris Jineman, who is tasked with protecting a sword called the 'Winterer', a family treasure, on a barren territory called the Mortal Land following the collapse of great ancient kingdoms. The second part, titled 'Demonic', is the tale of a genius b...
  • VOL.12 / 2019.06
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