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[TREND / SPECIAL PROJECT]

Deep Insights into the World from the Great Scholar Lee O-Young’s Viewpoint

Special Project   [Korean Scholars ?] Deep Insights into the World from the Great ScholarLee O-Young’s Viewpoint A creative life led by the trinity of reading, writing, and thinking   2022.02.14   A well-educated individual is called a scholar. Today's intellectual, professor Lee O-Young is a representative figure as a scholar. A literary critic, journalist, professor, and the first minister of culture, Lee O-young left a strong impression when he first appeared in the literary world. When he was a university student, literary pieces of Yi Sang, now known as a revolutionary writer, were not welcomed. Professor Lee drew attention in the literary world by announcing Theory on Yi Sang, which interprets Yi Sang's pieces from a new perspective. When authoritarianism was at its peak, he harshly criticized peers who idolized existing literary circles in a publication celebration. His criticism was written as an article Destruction of an idol and was published on a pag...
  • VOL.43 / 2022.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.04.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.45 / 2022.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.03.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.44 / 2022.03
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Recipe Factory

Korean Publishers   Recipe Factory The delicious world of specialized cookbooks   2024.07.01   Recipe Factory, with its message ‘Simple Recipes for Small Happiness,’ has established itself as a specialized publisher of cookbooks for 16 years, demonstrating how focusing on a single field can lead to the production of diverse content. In line with the growing interest in cooking and food, Recipe Factory not only publishes specialized books on the theme of ‘cooking’ but also creates intriguing content based on cooking, engaging in proactive communication with readers. We met with Recipe Factory, which publishes books that are packed with the information and value well-made cookbooks should have, much like a well-prepared meal filled with care.   Logo of Recipe Factory     It is a pleasure to have you with us on K-Book Trends. Please introduce Recipe Factory to our international readers...
  • VOL.72 / 2024.07
[INTERVIEW / KOREAN PUBLISHERS]

Graedobom

Korean Publishers   Graedobom A time of imagination for deep contemplation and mindfulness   2024.06.03   Spring, when the greenery returns from its winter rest and bursts into life, has the power to melt our hearts just by thinking about it. As such, a publishing house has been actively publishing 18 titles in the past 3 years since its founding in 2021, with works that warm and invigorate our hearts - “graedobom.” Oh Hye-Young, CEO of graedobom, says that as a new publishing house and a one-man publishing house, she enjoys growing with writers and releasing books that she has planned. She also says that she wants to focus on the “heart” and “humanness” of people in each work she publishes, and that she wants to capture “content that you still want to see in this world where there is a multitude of things to see,” which reminds us of the warm, yet strong, spring. We talked to Oh Hye-Young, CEO of graedobom, who has been painting the colors of graedobom e...
  • VOL.71 / 2024.06
[INTERVIEW / KOREAN PUBLISHERS]

Yellowpig

Korean Publishers   Yellowpig Picture books are good friends for children   2024.05.07   What was the first book that you ever read in your life? You might not be able to remember its title, writer, and story, but you will know one thing for sure - the book you eagerly followed with your eyes in your parents’ arms was a picture book. For children, picture books are not just the first books they encounter in their lives, but also good friends they will keep for the rest of their lives. Through picture books, they meet, interact with, and grow with the wider world. The world of picture books has been expanding in depth and breadth, not only for children that communicate through pictures, but also for people of all ages. Yellowpig is a publisher specializing in picture books that transcend age, language, and culture - making them a good friend for everyone. Following is an interview with Yellowpig, a publisher constantly growing while publishing pictur...
  • VOL.70 / 2024.05
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
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