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Current status of each field in the Korean publishing market ② History Publication

Current status of each field in the Korean publishing market ② History Publication   2020.03.02     The publication industry is “a mirror called record” that reflects the society. The publication of history-related books that are the archive of time and space connecting the past and the present is a clear indicator that shows Korean society’s interest in history. By looking at the published titles, best seller trends, and newly emerging trends, you can see where the current publishing market is and where the intellectual desire of readers is heading to.Historically, Korea has undergone long turbulent generations due to its geopolitical location in East Asia and invasions by surrounding powers. Until World War II in which liberalization was the greatest task, ethnic identity was very strong, and during the Cold War, a historical awareness that the two Koreas should overcome division and pursue reunification settled down.According to the statistics of the Korean Publi...
  • VOL.20 / 2020.03
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Current status of each field in the Korean publishing market ① Literature publication

Current status of each field in the Korean publishing market ① Literature publication   2020.02.03     Interesting stories from the past will always attract people’s minds; literature was the beginning and the flower of publication in every country. The poems, novels, essays, and plays written in Korean by Korean authors that sublimate their identity, emotions, and critical minds are an irreplaceable pillar of Korean culture. In particular, while undergoing turbulent modern history including the Japanese colonization, the Korean War, military dictatorship, industrialization, democratization, globalization, and informatization, Koreans would reflect the wounds in gemlike poems, novels, and essays, and share them in the form of a book. While not neglecting the pains of the time and standing against unjust authority, literature also played a role as an encourager that gave courage and hope to readers. Korean publication is also a resemblance of literature;...
  • VOL.19 / 2020.02
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South Korea's policies to promote reading and reading movements

South Korea's policies to promote reading and reading movements   2019.11.04   In addition to smartphones, media bombards people daily, whether they take the form of regular information, videos or other forms of entertainment. As this sort of content increases and more forms of leisure appear, concerns over people reading fewer books are also growing. According to statistics, the reading rate of South Korean adults over the age of 19 (reading rate of paper books that are not textbooks, educational material, magazines or comic books) stood at 86.8 percent in 1994 only to plummet to 59.9 percent in 2017 (the rate was 62.3 percent when e-books were accounted for). On average, the rate dropped 1 percentage point every year over that period. When compared to the reading rates of underage students from elementary school students to high school students that top 90 percent, the adult reading rates are not to be ignored. South Koreans have long upheld traditional values related to s...
  • VOL.17 / 2019.11
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Discussions on introducing typographical copyright in South Korea

Discussions on introducing typographical copyrightin South Korea   2019.11.04   1. Summary of typographical copyright Typographical copyright refers to the proprietary publishing rights for typographical arrangements of published editions. Typographical copyright is being acknowledged as a type of neighboring right to protect the efforts and investments of publishers that play a key role in delivering published material through planning, providing authorship support, editing (setting layouts, proofreading and revising), designing and producing. Typographical copyright was first implemented to U.K. copyright law in 1956. Currently as of 2017, 26 countries around the world including Spain, Mexico, Australia, New Zealand and Ireland address typographical copyright in their copyright law. Elements like page style, the composition of the published work, layout and other physical features all fall under typographical copyright, and the publisher is the holder o...
  • VOL.17 / 2019.11
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South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
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Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
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South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
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Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[INFORMATION / INFO]

Projects Supported by the KPIPA in the First Half of 2024

Info   Projects Supported by the KPIPA in the First Half of 2024   2024.04.01                       “Expanding the opportunity for copyright trades of Korean publishing content.” Projects Supported by the Publication Industry Promotion Agency of Korea (KPIPA) in the First Half of 2024. KPIPA has been providing various support by participating in book fairs in Korea and abroad to promote the excellence of Korean publications and further expand their reach in overseas markets.   #Seoul International Book Fair (SIBF)Seoul International Book Fair (SIBF) is Korea’s largest book festival! SIBF 2024 will be held to strengthen the international competitiveness of the Korean publishing industry and boost publishing networking at home and abroad!?KPIPA runs programs for participating publishing houses and supports promotional activities for SIBF ...
  • VOL.69 / 2024.04
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