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[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[TREND / BOOK TRIP]

NaeRule Gunaseo Supuro Library (Stream & Forest Library)

Book Trip   [Book Space in Korean Media ①] NaeRule Gunaseo Supuro Library(Stream & Forest Library) An Urban Forest that Melts in Our Hearts Like Spring Nights   2022.10.04   Shooting spots are places that all drama fans would like to see. Once you arrive at the place you remember the most from your favorite drama, you feel like you have become a part of the drama and have a special experience. For example, “NaeRule Gunaseo Supuro Library (Stream & Forest Library),” located in Eunpyeong-gu, Seoul, is where the drama “One Spring Night” was filmed. It is a place you can enjoy reading books while feeling the lingering memories of the drama. The drama, which has been steadily loved by people for its unique, calm atmosphere and sentimental vibe even after it has ended, drew attention as popular actor Jung Hae-In and actress Han Ji-Min starred in it. It was also loved by fans all over the world as it was released on Netflix. In the drama, as Han Ji-Min appe...
  • VOL.51 / 2022.10
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#Self-Esteem

#K-Book   #Self-Esteem KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.10.04   A Society That Fabricates Self-Esteem 1. Publication Details   Title | A Society That Fabricates Self-EsteemSubtitle | Finding Our True Self-Esteem Through Psychological StudyAuthor | Tae-hyung KimPublisher | galmaenamuPublication Date | 2018-01-08ISBN | 9788993635874No. of pages | 240Dimensions | 152 * 225   2. Copyright Contact   Name | Cha YunoEmail | yuno.cha@grb-agency.comPhone | +82-2-2676-2201   3. Book Intro   These days, books about self-esteem have become best sellers in succession, and people are looking for ways to respect themselves without desperately seeking the recognition of others. Why do so many people get distressed and suffer regarding the issue of self-esteem? Is it true that low self-esteem is a personal problem?Why are Koreans obsessed with self-est...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.51 / 2022.10
[TREND / BOOK TRIP]

Banyawol Station Building Small Library and Dongchon Station Building Small Library

Book Trip   [Korean Libraries with Themes ④] Banyawol Station Building Small Library and Dongchon Station Building Small Library A Unique Library Alongside Choo-Choo Railways   2022.09.05   “Railways” and “trains” are two words that excite and thrill some of us. One cannot talk about the many geeks around the world without mentioning railway geeks. This article introduces Banyawol Station Building Small Library and Dongchon Station Building Small Library located in the Daegu Metropolitan City of Korea to the railway geeks who visit extraordinary railways and trains wherever they are. In fact, the two libraries used to serve as stations, but were later renovated into libraries, attracting a number of visitors. Embodying a stream of Korea’s modern history, the “Small Libraries”* have been designated as the No. 270 and No. 303 Modern Cultural Heritage sites of Korea, and they are also popular among citizens. Let us take you on a book trip to ...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#Environment & Climate Change

#K-Book   #Environment & Climate Change KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.09.05   Time to Stop Harassing Our Planet 1. Publication Details   Title | Time to Stop Harassing Our PlanetSubtitle | Issues and Alternatives in Environmental PolicyAuthor | Hong Suk-HwanPublisher | SANZINIPublication Date | 2021-06-05ISBN | 9788965457312No. of pages | 288Dimensions | 152 * 225   2. Copyright Contact   Name | Kang SugeulEmail | sanzini@sanzinibook.comPhone | +82-051-504-7070   3. Book Intro   Hong Suk-Hwan teaches and studies in the landscaping department at Busan University, and has now written a book on environmental and ecological issues. With this book, Hong discusses the reasons why, from the perspective of the natural environment, environmental challenges are not being res...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.50 / 2022.09
[TREND / BOOK TRIP]

“Lotus in the Library” in Jeonju

Book Trip   [Korean Libraries with Themes ③] “Lotus in the Library” in Jeonju The Beauty of Hanok Blossoming in the ‘City of Books,’ Jeonju   2022.08.01   Jeonju, a city located in Jellobuk-do, is a place that holds Korea’s traditional style. Many visit the city to feel and experience Korea’s classic beauty. It is also where many visit to leave great memories by taking photos of graceful hanok (traditional Korean housing) as a background while wearing colorful hanbok (traditional Korean clothing). Jeonju announced that it would identify itself as the ‘City of Books’ last year and continues its efforts to become the ‘Travelers’ Book City.’ Lotus in the Library, a hanok library that opened last June in Deokjin Park, is a 10-minute drive from Jeonju Station. The library captures both the identity of Jeonju as the ‘City of Books’ and the style and grace of Korea’s tradition. The green scenery of Deokjin Park, lotus flowers blossoming in a ...
  • VOL.49 / 2022.08
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