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[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[TREND / KNOWLEDGE]

South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

Human Acts, One Step Closer to a Painful Memory

Book Trip   [Into the Book ⑤] Human Acts, One Step Closer to a Painful Memory Historical Sites of the May 18 Democratic Uprising in Gwangju Metropolitan Area   2023.12.04   Human Acts       Some memories don’t heal. Rather than fading away over time,the memory remains, and everything else slowly wears away.     Han Kang’s novel published in 2014, Human Acts (Changbi Publishers), which won the Man Booker Prize in 2016, tells the story of the Gwangju May 18 Democratic Uprising* through the eyes of several characters. Even though more than 40 years have passed, Gwangju is a city that still remembers and mourns the pain of the May uprising in 1980, when citizens and university students stood up for democracy. The novel narrates the events of the ten days from May 18, 1980, through six characters. The writer focuses on individual emotions and pain, not politi...
  • VOL.65 / 2023.12
[TREND / BOOK TRIP]

Re-creating Pyeongsa-ri from the Book Land

Book Trip   [Into the Book ④] Re-creating Pyeongsa-ri from the Book Land Pyeongsa-ri, Agyang-myeon, Hadong-gun, Gyeongsangnam-do:Land, the Book Inside an Autumnal Landscape   2023.11.06   Land       On Korean Thanksgiving in 1897, before the magpies had even come to the persimmon tree within the hedge to say good morning, children dressed in colorless clothes and with long dangling hair raced through the village streetswith songpyeon (a traditional Korean food made of rice powder) in their mouths.     A place where the golden rice ripens over vast fields, and the stems of Mount Jirisan and the Seomjin River gently surround ? it is Pyeongsa-ri in Agyang-myeon, Hadong-gun, Gyeongsangnam-do. It is the geographical setting of Park Kyong-Ni’s epic novel Land. As the novel, written over a period of 25 years from 1969 to 1994, became a bestseller, Pyeongsa-ri Village became a representative tourist attraction i...
  • VOL.64 / 2023.11
[TREND / ONE-LINER QUOTES]

Living a Life in Korea in 2023

One-Liner Quotes   Living a Life in Korea in 2023 Podcaster’s Pick: Korean Books   2023.11.06   Lee Ji-Eun is a book editor and the head of the publishing house “UUHEE Press.” She has been running a book podcast named “Podcast Doostation.” Her books include: Book Editor’s Life Essay (Dal Publishers), and an interview collection of the football player Ji So-Yeon, I Will Be Your Dream (Kl Books).     In the midst of K-fever in 2023, what does people’s work life look like in South Korea? Here, a group of 11 novelists gathered under the name “Monthly Pay Realism (wolgeupsasiljueui),” have written a book that “realistically depicts the struggles of ordinary people trying to make ends meet.” The book is Thank You For Your Hard Work (Munhakdongne), published in September.While people thought they had narrowly escaped the economic crisis that followed C...
  • VOL.64 / 2023.11
[TREND / TOPIC]

The AI Storm Sweeps the Publishing Industry: Chat GPT

Topic   [Publishing & AI] The AI Storm Sweeps the Publishing Industry: Chat GPT   2023.10.04   In 2016, Lee Se-Dol, one of the world’s greatest Go players, faced off against Alpha Go, an artificial intelligence (AI) program developed by Google’s Deep Mind, which was like the match of the century. Few expected Lee to lose, and Lee Se-Dol was humble enough to say he might lose one out of five games. But a few days later, the internet was abuzz with news of Lee’s shock defeat by Alpha Go. That was the beginning. Lee Se-Dol managed to get one win after a string of losses. His overall score was 1-4. In retrospect, the idea of a human beating Alpha Go, which had learned every recorded move in the game, was almost impossible. It was just that people didn’t realize the immense power of AI at the time.Fast-forward seven years to 2023 in Korea, and AI is being utilized across industries. AI is spreading to various fields, such as mobility, robotics, and the medical...
  • VOL.63 / 2023.10
[TREND / SPECIAL PROJECT]

K-Food Captivates the World

Special Project   [Book × Food] K-Food Captivates the World   2023.10.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     The world has been abuzz with the K-Food craze these days. K-Food is based on traditional Korean cuisine, which Koreans have consumed for thousands of years. Today, Korean food has evolved into a wide variety of different dishes around the world, from sophisticated modern Korean cuisine in fine dining to Korean barbecue restaurants, street food, marinated chicken, as well as mandu (a Korean dumplings), ramen, and jja...
  • VOL.63 / 2023.10
[TREND / EXPORT CASE]

A Special Convenience Store that Mesmerized Japanese Readers!

Export Case   A Special Convenience Store that Mesmerized Japanese Readers! The import case of Uncanny Convenience Store published by Shogakukan in Japan   2023.10.04   It was two years ago, in the fall of 2021, when I first heard about Uncanny Convenience Store (Namu Bench) through an email from a Japanese agent. At that point, the book had already gone through 15 printings in Korea, sold close to 100,000 copies, and had been adapted for drama and theater, which was enough to pique my interest. But it was the title and content of the novel that made me even more intrigued. It’s a “convenience store,” but inconvenient? What a humorous title! My interest in the book grew further. And the story of a tall, mysterious man with no memory becoming a convenience store clerk, and influencing the lives of those around him, was fascinating. As convenience stores are an integral part of modern life in Japan, we knew that this story would appeal to the Japanese public. Th...
  • VOL.63 / 2023.10
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