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Character Licensing Fair 2017

Character Licensing Fair 2017 Meet 320 characters in one room!   2017.7.28   Among South Korea's cultural contents industry, the character industry has been recognized for its infinite possibilities, even going on to be dubbed 'the goose that laid the golden egg'. Characters popular inside and outside of South Korea including Pororo, Larva, Robocar Poli and Tobot could all be seen at the Character Licensing Fair 2017.   △ Crowds at the Character Licensing Fair 2017   Characters all together!   The Character Licensing Fair 2017 is in its 16th year and was held at COEX in Seoul from July 12 to 16. This year, around 320 character license related firms and groups participated in the fair, with all the popular characters beloved inside and outside the country in attendance. The events and performances more than succeeded in grabbing the attention of the young fair-goers while the fair was also grounds for business for the companies owning character licenses. This...
  • VOL.2 / 2017.07
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