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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Flower

#K-Book   #Flower KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.12.04   A Flower, You Are as I Am 1. Publication Details   Title | A Flower, You Are as I AmSubtitle | A Song of Flowers that think about PhilosophyAuthor | Dae-Youn, ChoPublisher | BOBBOOKPublication Date | 2021-06-23ISBN | 9791158587888No. of pages | 143Dimensions | 140 * 225   2. Book Intro   This book titled A Flower, You Are as I Am is a beautiful collection of poems containing philosophical thinking of the poet for flowers. He wrote the poems with poetic words easy to read through a lyrical flower song by breaking the prejudice that philosophy can be regarded as difficult. The poet begins to draw his poems thinking ‘why did flowers come to us?’ When he sees grass flowers blooming that make the world beautiful and fragrant, he thinks that flowers tell ...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.12.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.65 / 2023.12
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI is h...
  • VOL.65 / 2023.12
[INFORMATION / #K-BOOK]

#Book Fair

#K-Book   #Book Fair KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.11.06   Five-Dog Night 1. Publication Details   Title | Five-Dog NightAuthor | Chae Young-shinPublisher | EunHaeng NaMu Publishing Co., Ltd.Publication Date | 2021-07-20ISBN | 9791167370433No. of pages | 276Dimensions | 140 * 210   2. Book Intro   Se-min, a child suffering from albinism, and Hye-jung, a mother who has to protect Se-min from the world. This novel heavily depicts the road to tragedy for Se-min’s family, plagued with bullying and violence. School violence, tragic family history, and the atrocities of religious cults seeking a ‘savior’ for the world?this novel endlessly throws questions about pain that we cannot avoid. “Where are you now?”, “Where is your place now?”- Winner of the 7th Hwangsanbeol Youth Literary Award * k-book.or.kr/u...
  • VOL.64 / 2023.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.11.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.64 / 2023.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2023

Best Sellers   2nd Week, September 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.10.04   It is September in South Korea, when cool winds begin to blow in the morning and evening. With the onset of fall, it is time for those forward-looking to prepare for the coming year. And as proof, Trend Korea, an annual preview of trends for the year ahead, is back again, this time ranking fifth on the overall best seller list. Even though it is still on pre-sale, Trend Korea 2024 has made it to the top of the list and is being enthusiastically welcomed by Korean readers looking forward to the new year. It will be a great way to prepare for what keywords will emerge in the coming year in the midst of a turbulent market. Another business book, The Secret 1%, came in 8th place. Readers have been raving about the investment insights shared by the writer, Mer, one of Korea’s top capital market analysts. This shows that the business genre continues...
  • VOL.63 / 2023.10
[INFORMATION / #K-BOOK]

#Autumn

#K-Book   #Autumn KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.10.04   The Autumn of That Year 1. Publication Details   Title | The Autumn of That YearAuthor | Kwon Jeong-saeng, Kim JaehongPublisher | Changbi Publishers, Inc.Publication Date | 2018-12-01ISBN | 9788936455330No. of pages | 56Dimensions | 224 * 268   2. Book Intro   The Autumn of that year, an essay by writer Kwon Jeong-saeng, a shining star in South Korean children’s literature, has been recreated as a picture book. Children’s story writer Yoo Eun-sil, recipient of the 6th Kwon Jeongsaeng Fund for Writers, has rewritten the text for a picture book while retaining the emotive power of the original work. Painter Kim Jae-hong has done the illustrations. The account of the young Kwon Jeong-saeng, living in a vestibule of a church, encountering Changseop, a child ...
  • VOL.63 / 2023.10
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