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[INTERVIEW / KOREAN PUBLISHERS]

A Thousand Hopes

Korean Publishers   A Thousand Hopes The Butterfly Effect: the Wind of Reading Sows Hope in Children   2022.06.07   One of the good habits parents should help their children build is reading. Reading develops a child’s thinking abilities and creativity, which serves as stepping stones to leap towards a greater future. Therefore, it is very important to help children read good books and build a reading habit. A Thousand Hopes is a publisher specializing in children’s books, which has been publishing books with the hope that children will develop the habit of reading and enjoying books. And it has been creating a butterfly effect, where the wind of reading it arouses opens the path for children’s growth full of hope. Following is an interview with Choi Jin, CEO of A Thousand Hopes, which has been a good book friend for children, expanding the horizon of children’s books.   Logo of A Thousand Hopes &...
  • VOL.47 / 2022.06
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.07.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.36 / 2021.07
[INFORMATION / BEST SELLERS]

3rd Week, May 2021

3rd Week, May 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.06.07   A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ l...
  • VOL.35 / 2021.06
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / BOOK TRIP]

Bucheon, Gyeonggi-do

Bucheon, Gyeonggi-do An Urban Fantasia of Cartoons   2021.01.04     Located west of Gyeonggi-do Province, Bucheon is near central Seoul and borders Incheon and its beautiful ocean. Bucheon is referred to as the “city of art and culture.” It is not only the host of international festivals including the Bucheon International Animation Festival, Bucheon International Comics Festival, Bucheon International Fantastic Film Festival, and Bucheon B-Boy International Championships but is also a leader of art and culture as it hosts the Poksagol Art Festival and fosters the Bucheon City Arts Group. Also, it marks the 3rd year of being designated as the UNESCO City of Literature, having its “historical heritage” based on literary activities in Bucheon, various festivals and abundant “cultural content,” and convenient “library infrastructure” recognized. Why not join us on the trip to Bucheon, the city of culture and creativity, closest to central Seoul?     Reme...
  • VOL.30 / 2021.01
[INTERVIEW / KOREAN PUBLISHERS]

Woongjin ThinkBig

Korean Publishers   Woongjin ThinkBig Publishing Spectrum Expanding with High-Quality Content   2022.05.02   In every social aspect, we talk about role theory. Faithfully fulfilling a role appropriate for each position positively impacts society as a whole or the entire field, and will inevitably be exerted as a power to seek opportunities to grow together. Woongjin ThinkBig's Book Business Headquarters, which plays a leading role as a genuine general publishing house, has published books of various kinds throughout a long history. Furthermore, in the rapidly changing publishing market, new businesses that can chart a plan for the future are expanding. Following is an interview with Woongjin ThinkBig's Book Business Headquarters, which is actively responding to the development of new markets in the publishing industry by publishing books that meet the needs of the times and expanding the scope of the publishing market.   Logo of Woongji...
  • VOL.46 / 2022.05
[INFORMATION / BEST SELLERS]

2nd Week, April 2021

2nd Week, April 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.05.03   Various genres of literature have been greatly beloved by readers in Korea entering the second week of a warm April. The hottest topic among all was the Young Writer Awards Collection published by Munhakdongne. The ‘Young Writer Award’ is a representative literary award in Korea that connects Korean literature and readers, while encouraging authors who have been writing for under ten years since his/her debut. Seven writers and their works have been introduced in The 12th Young Writer Awards Collection. It has ranked high on the bestsellers’ list as readers highly anticipate the new wind young writers will bring to the publishing field.New books have joined the bestsellers as well, especially heartwarming essays. For example, One Day, Death Spoke to Life is a book written by Keam Bhum-Suk, an oncologist at Seoul National University Hospital, where he describes his feel...
  • VOL.34 / 2021.05
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[INFORMATION / BEST SELLERS]

2nd Week, March 2021

2nd Week, March 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.04.05   Economics and business administration books have been leading sellers in Korea for the second week of March 2021. While books such as The 77 Most Important Questions for Novice Stock Investors and My First Investing Lesson continuously put their names on the bestsellers’ list, House and Tax, published by the National Tax Service, has also joined the list. Produced by the central government with the growing public interest in house-related tax, this book offers a simple guideline about various taxes related to houses, from acquisition to rent, transfer, inheritance, and gift. Also, the government being the book publisher has played a critical role in boosting its popularity.Meanwhile, books of other genres such as the novel Dollagoot Dream Department Store, children’s book Common Siblings, and English vocabulary book Hackers TOEIC Vocabulary: TOEIC VOCA have been showing a co...
  • VOL.33 / 2021.04
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