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[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Visual adaptation rights for books and sales

Visual adaptation rights for books and sales   2019.10.07   Global attention towards South Korea's cultural content has been growing. Music records, videos, performances, art, clothing, food and even temple-related cultural content have been subject to global interest. The following takes a look at visual content adaptations of South Korean literature on the global stage and offers an outlook for these adaptations going ahead.   Rights to adapt South Korean literary works into television dramas, movies and musical performances are being sold overseas.   Previously, diverse South Korean television dramas like “Winter Sonata”, “Autumn In My Heart” and “Daejanggum” were exported overseas and ended up great successes. On the back of this success, book adaptations of these dramas were later released in several countries like Japan, Taiwan and China to wide acclaim. This signaled the beginning of a Korean wave for literature and bod...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.03.11   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

South Korea's Fixed Book Price Policy

South Korea's Fixed Book Price Policy   2019.08.05   Fixed book price policies are rules that set consumer prices for books at levels the publishers select. Countries where these policies exist, sell books at the same price anywhere you go. Instead of competition through prices at the commercial sale level, price competition takes place at the production stage between publishers, boosting the diversity of distribution channels and convenience of readers.The global publishing market is divided into countries that have fixed book prices and those that do not. English speaking countries like the United States, the United Kingdom, Canada and Australia, which all form one giant market do not have fixed book prices. Non-English-speaking advanced countries like Germany, France, Spain, the Netherlands and Japan all have fixed book prices. Those that do have this policy have diverse ways to enforce it. For example, in Germany and France, the governments have passed special laws for fi...
  • VOL.14 / 2019.08
[INFORMATION / BEST SELLERS]

4th Week, January 2024

Best Sellers   4th Week, January 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.02.19   With the start of a new year, the top best sellers for the fourth week of January 2024 gave us a glimpse into what Korean readers chose to start the year with. Most notable was the strong performance of business/management and self-help books, including last year’s favorite, Sayno Love. Also, the No. 3 book, Stock Investment: All About Day-Trading, is by Hong In-Ki, an MZ generation trader who started trading stocks in the second grade of middle school and made 1 billion won from 150,000 won. It contains the know-how of day trading stocks in a way that is easy to understand even for beginners. Coming in at No. 8, Hawaii’s Palace’s 100-Day Miracle is a so-called “challenge book” that helps readers set a mindset for wealth and success, following up with specific actions. The book includes encouraging comments from the writer and s...
  • VOL.67 / 2024.02
[INFORMATION / #K-BOOK]

#Start

#K-Book   #Start KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.02.19   I’ll Go Step by Step Until I Get There 1. Publication Details   Title | I’ll Go Step by Step Until I Get ThereAuthor | Ra HeedukPublisher | dalpublishersPublication Date | 2017-03-31ISBN | 9791158160586No. of pages | 208Dimensions | 140 * 200   2. Book Intro   Ra Heeduk has put the ordinary landscape of her daily life into words, making them shine as a pearl found in a mudflat. If capturing fleeting moments through one’s own eyes and interpreting all the mysterious things in the world with language is what poets do, they will catch what they see even while walking the trails through their delicate and warm glances.Ra saw the back of an old man walking with a cane, the back of an old woman sitting in the shade, and the back of a couple hugging each other,...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.02.19   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
[TREND / KNOWLEDGE]

A Diagnosis of South Korea's E-book Market Amid Subscription Competition

A Diagnosis of South Korea's E-book Market Amid Subscription Competition   2019.06.10   On May 9, the Korean Publishers Association held a seminar on current issues that affect the digital publishing industry called 'The Attack of Netflix, Fixed Price System for Books Challenged'. Participants at the seminar debated whether e-book subscription services and the fixed price system for books can co-exist in South Korea. Subscription services refer to online services where members can read an unlimited number of books online after paying low monthly fees, like Netflix. Meanwhile, South Korea's fixed price regulations for book sales prevent bookstores from lowering prices beyond what publishers demand in order to protect small-to-medium sized bookstores and publishers. With the rise of these monthly subscription services, worries have been growing they may shake up the entire fixed price system altogether.The seminar kicked off with an introduction from Chung Won-ok, a senior...
  • VOL.12 / 2019.06
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