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[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[TREND / TOPIC]

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair Adding futuristic value to the innocence of childhood   2020.09.07   The coronavirus has changed so much of our daily life. We can no longer move around without a mask, and social distancing has become a must. Many offline exhibitions got canceled or were switched to online. The 33rd Moscow International Book Fair is being held as an “un-tact (contactless) book fair” on an online platform this year. Korea, as the guest country of honor, has organized a relevant exhibition and created a curating video to be used as an online platform for the Moscow International Book Fair set to be held from September 2nd to 6th. The domestic exhibition of Korean books for children and teenagers for the 2020 Moscow International Book Fair organized by the Publication Industry Promotion Agency of Korea (KPIPA) was carried out from August 3rd to 12th on the theme of “Meeting the F...
  • VOL.26 / 2020.09
[TREND / SPECIAL PROJECT]

K-Food

K-Food Having fun reading, cooking, and eating!   2020.09.07     Korea’s food and culture have been continuously developing and evolving over a long history. And as Korea’s culture is now widespread across the world, its food and culture have joined the Korean Wave, captivating the global community. Besides, foreigners are enjoying the so-called “K-Food,” and Korea’s “cooking shows” or “mukbang (videos of people eating food)” have become a trending type of content that overseas audiences search for.Korea’s food-related content clearly shows what is currently trending in the Korean culture, which attracts the eyes of the overseas audience. Even though fewer people are looking up books to find out about K-Food content due to the development of video platforms like Youtube, books and recipes of Korean food, sometimes written by Korean celebrities, are published in the market. The following section introduces books on K-Food.   Korea’s food and...
  • VOL.26 / 2020.09
[INTERVIEW / KOREAN AUTHORS]

Writer Heo Kyo bum

Korean Authors   Writer Heo Kyo bum   2021.11.01     Please introduce yourself to our readers.   Hello, I debuted with Twenty Questions Detective and Magician (BIR Publishing Co., Ltd.) series. This is Heo Kyo bum, I have been working as a writer for 8 years now.   What motivated you to become a writer?   When I recall my childhood, I have more sad memories than happy memories. So if you ask why I became a writer, it's because I like stories. If you ask why I like stories, it’s because when I was young, I immersed myself in the world of stories and I was able to forget the hardships of reality. That became an opportunity for stories to play an important role in my life. Then, by chance, I thought I might be able to make a career from this. From the moment I decided to do that, I realized that no other dream could have replaced it. No matter how good the job, a great job for other people, or even if it was a job that could make me a lo...
  • VOL.40 / 2021.11
[INFORMATION / NEW BOOKS]

Celltrionism

Celltrionism   2021.02.08                         Celltrion is a leading biotechnology company in Korea and the world. On the barren land of the pharmaceutical industry, Celltrion has successfully pioneered a new industry called “Antibody Biosimilars“ for the first time in the world. From its birth, to challenges, struggles, transformations, and growth. Walk in the footsteps of Celltrion “Celltrion has successfully developed biosimilars which the world deemed to be impossible. It dared to take on the challenge and prevailed.” -10p “Celltrion will be the most extraordinary and bizarre company ever since Dangun, legendary founding father of Gojoseon.” -12p   With sales exceeding 2 trillion won, and market capitalization of 57 trillion won, Celltrion is a young company with an average age of 31.8. Celltrion has risen to turn...
  • VOL.31 / 2021.02
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-Movie

K-Movie Books and movies are powerful cultural products   2020.08.03     Movies and books are alike each other in that regardless of their different production methods, they are records with stories embedded in them. Korean movies have never stopped advancing, and the Korean film industry is marking its 101st anniversary this year. Korean movies once were marginalized in the global film industry, but with all the hard work and passion of the filmmakers to push into the global market, their reputation has grown significantly on the global stage. In particular, “Parasite” from director Bong Joon-Ho recently won the Academy Award for Best International Feature Film, the Academy Award for Writing Original Screenplay, the Academy Award for Best Director, and even the Academy Award for Best Picture, winning a total of four honors at the 92nd Academy Awards. This is truly a milestone achievement in the history of Korea’s film industry.In addition, books have often...
  • VOL.25 / 2020.08
[INTERVIEW / KOREAN AUTHORS]

Winners of the 2021 Bologna Ragazzi Award

Korean Authors   Winners of the 2021 Bologna Ragazzi Award Korean picture books spread their wings around the world   2021.08.02   There was good news in the publishing industry in June ? four Korean picture books won the “Bologna Ragazzi Award,” which is the most authoritative award for children’s books in the world. It was not only this year that Korean picture books received attention abroad, but now they have become more prominent, and stronger on the global stage with their literary value recognized. Korean picture books have thawed the hearts of global citizens strained by the COVID-19 pandemic. Following is an introduction of the four authors and their works who won the Bologna Ragazzi Award, the “Nobel Prize for Children’s Books.” * K-Book Trends Vol. 35 ? Juries’ review of the winners of the 2021 Bologna Ragazzi Award   Comics-Early Reader: IPARAPA YAMOOYAMOO, Yi Gee Eun, SAKYEJUL PUBLISHING LTD.   ...
  • VOL.37 / 2021.08
[INFORMATION / BEST SELLERS]

3rd Week, October 2020

3rd Week, October 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.11.02   If we take a look at the integrated list of bestsellers announced by the four major online bookstores in Korea for the third week of October, some books catch our attention as they have ranked even before their publication. The first example is Diligent Love by Lee Seul-Ah, who has been greatly loved by Korean readers with her Daily Lee Seul-Ah Essay Collection (Hey Uhm) and My Face Becomes Like My Mom Whenever I Cry (Munhakdongne). This book, with the subtitle “Lee Seul-Ah’s Writing Room for Studying Body and Mind,” talks about what the writer has taught and learned through her writing classes. Also, See What They Mean, Say What You Mean by doctor Oh Eun Young, a so-called national mentor for childcare, offers a kind explanation about how to teach and deliver a clear message to your kid without exhibiting anger. It seems the fame of these writers has put their books ...
  • VOL.28 / 2020.11
[INFORMATION / #K-BOOK]

#Feminism

#Feminism KPIPA introduces K-Books for global publishing markets through K-Book Platform   2020.11.02   Feminism at the Crossroads 1. Publication Details Title | Feminism at the CrossroadsSubtitle | 28,800 Seconds to Stop MisogynyAuthor | Korean Women LinkPublisher | Kungree PressPublication Date | 2018-11-18ISBN | 9788958204169No. of pages | 212Dimensions | 135 * 205   2. Copyright Contact Name | Byun HyohyunEmail | kungree@kungree.comPhone | +82-31-955-9818   3. Book Intro In 2016, a misogynistic murder occurred in Gangnam Station, South Korea. Afterward, heated discourse erupted in the middle of a street in Sinchon, Seoul. This book is an account of the eight hours of tranquility and intensity that followed. More than 40 women tell their tales of fear and anxiety (including some by proxy) as women living in Korea, from experiences of sexual harassment and assault to pr...
  • VOL.28 / 2020.11
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