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[TREND / KNOWLEDGE]

Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.03.11   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.02.19   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
[TREND / KNOWLEDGE]

A Diagnosis of South Korea's E-book Market Amid Subscription Competition

A Diagnosis of South Korea's E-book Market Amid Subscription Competition   2019.06.10   On May 9, the Korean Publishers Association held a seminar on current issues that affect the digital publishing industry called 'The Attack of Netflix, Fixed Price System for Books Challenged'. Participants at the seminar debated whether e-book subscription services and the fixed price system for books can co-exist in South Korea. Subscription services refer to online services where members can read an unlimited number of books online after paying low monthly fees, like Netflix. Meanwhile, South Korea's fixed price regulations for book sales prevent bookstores from lowering prices beyond what publishers demand in order to protect small-to-medium sized bookstores and publishers. With the rise of these monthly subscription services, worries have been growing they may shake up the entire fixed price system altogether.The seminar kicked off with an introduction from Chung Won-ok, a senior...
  • VOL.12 / 2019.06
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

1st Week, December 2023

Best Sellers   1st Week, December 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2024.01.02   It is the first week of December, 2023, and diligent readers in Korea seem to be preparing for the coming year already. Some popular self-help and humanities titles, such as Trend Korea 2024 and Sayno Love, continue to dominate the integrated bestseller lists with their insights on life, wisdom and wealth.In the meantime, the new titles by Korean literary legend Jo Jung-Rae - Golden Paper 1 and 2 - have been ranked in the top 10, filling the hearts of Korean fiction fans with excitement. Described as a “victory of the writer’s spirit,” Jo, who has devoted his entire life to literature, sharply examines the human desire for money. He captures the raw reality of our society, where people live and die for money, and raises a warning against the dehumanization of the world due to materialism. How about taking a look at the new novels ...
  • VOL.66 / 2024.01
[INFORMATION / KOREAN TRANSLATOR]

Hyeon Jeong Lee

Korean Translator   Hyeon Jeong Lee   2024.01.02   PROFILE   Hyeon Jeong Lee (she/her) is a freelance translator based in Champaign, Illinois, USA. She studied English Literature at Seoul National University and received her PhD in English at the University at Buffalo, USA. She was awarded a translation grant from the Literature Translation Institute of Korea for her English translation of Uhye Song’s White Bird, which she co-translated with Cynthia M. Childs. Lee also co-translated Sung-hee Yoon’s short story “The Duty of Loneliness” with Childs and published it in the Tammy Journal. Currently, she is writing a Korean-American history textbook with members of the Midwest Korean School Association. Lee’s major translation interests include literary fiction, academic pieces on Korean history or society, and literary criticism.   CONTACT   ? ...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
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