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[TREND / EXPORT CASE]

12 Years of Publishing Korean Books in Vietnam

Export Case   12 Years of Publishing Korean Books in Vietnam   2022.06.07   Nha Nam is one of the leading literary book publishing companies in Vietnam, and one of our main goals is to introduce the world's literary works to Vietnamese readers. Since our founding in 2005, Nha Nam has purchased the rights to many works from the UK, France, USA, Germany, Canada, China, and Japan and accomplished certain achievements. However, at the time, although we were keen to publish Korean books, we had quite a few difficulties finding books and contacting Korean copyright owners. Moreover, we did not have much information about Korean literature, nor did we have editors who could read and translate Korean. We could only refer to information through other languages such as English, French or Chinese. At that time, although not many Korean literary books were published, Korean dramas were widely known in Vietnam, so we decided to experiment with the book that had b...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Willbooks Publishing Co.

Korean Publishers   Willbooks Publishing Co. Books That Quietly Draw Readers In   2025.07.07   How many kinds of pleasure can be gained from books? The joy of reading and learning are the most fundamental pleasures that books offer. However, today’s readers expect something more engaging and thought-provoking from books. While books retain their value as a medium to convey knowledge and information, an increasing number of readers now seek books that are not only informative but also aesthetically appealing as objects in their own right. Willbooks Publishing is a publishing house that not only responds to this trend but leads it.   The logo of Willbooks Publishing Co.     It’s a pleasure to have you with us on K-Book Trends. Please introduce Willbooks Publishing to our international readers along with the meaning of the company’s name.   Hello, it’s good to meet you all! The name “Willbooks” is derived from ...
  • VOL.84 / 2025.07
[INTERVIEW / KOREAN AUTHORS]

Poet Seo Hyo-In

Korean Authors   Poet Seo Hyo-In A poet who delves into the wellspring of resilience and deep emotion   2025.07.07   People are adapting to the era of network-based videos with astonishing speed as if they’ve been living in it for years. These days, it’s rare to find someone who reads a letter or piece of writing with deep emotional engagement. Because of this, some believe that writing, and poetry in particular, is losing its value. Yet poetry still endures. That’s because there are poets who believe it remains one of the most powerful ways to express human emotions and desires; as long as those emotions and desires exist, so too will poetry.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers and introduce yourself briefly.   Hello, everyone. I’m poet Seo Hyo-In. It’s an honor to be doing this interview, and it’s good to meet you all.   You began your career as a p...
  • VOL.84 / 2025.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.07.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.48 / 2022.07
[TREND / TOPIC]

Korea’s Publishing Trend - The World Literature Complete Collection

Topic   Korea’s Publishing Trend- The World Literature Complete Collection   2022.05.02   At the end of a recently finished drama, “Our Beloved Summer,” a book titled I Like Early Summer written by Lee Na-Eun, was shown. The book does not exist in reality since it was a prop. The name Lee Na-Eun was the name of the drama's screenwriter. The book continuously shows itself as one of the key items connecting the main characters. It revealed itself in the last episode as a gift to viewers.Many viewers would have noticed that the book is similar to Minumsa Publishing Company's World Literature Series. The upper half is filled with a drawing, and the lower half is covered with a white background and a single-colored title. The cover's structure is a symbol of Minumsa's collection. The fact that people recognized the book by its cover shows how much Koreans are familiar with the collection.   In the drama, “Our Beloved Summer,” a book th...
  • VOL.46 / 2022.05
[INTERVIEW / KOREAN PUBLISHERS]

Window of Times

Korean Publishers   Window of Times Pierce like a spear, reflect like a window, or sing like a singer   2025.06.02   Why do you make books? Every publisher will have a different answer to this question. Yet, every answer has its own value, and our lives are thus enriched. The publisher Window of Times continues to release books about beings and lives that we are familiar with, but know little about. From Marx to Chomsky, from farmers to convenience store part-timers, it delves deeply and uncomplicatedly into the stories of those we mistake for too distant or too familiar - to make books as a spear, window, or a song (창 in the publisher’s Korean name, “시대의창,” can be used in three different ways) to the world.   The logo of publishing house Window of Times     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers the publishing house along with the meaning of the com...
  • VOL.83 / 2025.06
[INFORMATION / NEW BOOKS]

Today’s Jaram

New Books   Today’s Jaram   2022.06.07                     “I am a different me everyday, and that difference becomes me, myself.” - Today’s Jaram From a singer to actress, musician, writer of Changgeuk (traditional Korean opera), and music director, Lee Jaram is an all-round artist.Lee Jaram has transformed into a writer through her first prose collection reflecting her daily life, and her new title is a candidly-written essay collection. From daily singing practice to making a nice meal for herself,Each of her essays depicts her many identities, from an ordinary being to an artist and includes methods of how to fortify one’s own world. “I believe in growth, though unseen. I know the strength and power of accumulation, where you grow inch by inch, though you cannot see it with your eyes.”- From the book Meet the daily essays written by Lee Jaram with candor, which make you grow a foot tall...
  • VOL.47 / 2022.06
[INFORMATION / BEST SELLERS]

2nd Week, May 2022

Best Sellers   2nd Week, May 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.06.07   In May 2022, the five-year term of President Moon Jae-in came to an end. As he took office under nationwide attention, books about him and his term were published, and four of them ranked in the integrated list of bestsellers for the 2nd week of May. For example, Moon Jae-In’s Consolation, Top 100 Speeches of President Moon Jae-In, Five Years of President Moon Jae-In (2 volumes), and The Fate of Moon Jae-In (2 volumes) are all books that were published after the end of his term. Their ranks show how much Korean readers are interested in their now former president. In particular, Moon Jae-In’s Consolation is an essay where the former president candidly talks about his feelings going back to an “enlightened citizen” from a president, which ranked first in the integrated list of bestsellers.While books about former president Moon Jae-In have taken th...
  • VOL.47 / 2022.06
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.47 / 2022.06
[TREND / TOPIC]

A Retirement-encouraging Society in the Era of a 100-year Life Expectancy

Topic   A Retirement-encouraging Societyin the Era of a 100-year Life Expectancy   2022.04.04   While working at a large corporation, person ‘A’ started investing in real estate in 2014. Through ‘gap investment (a type of investment in Korea where the house owner leverages the money provided by lump-sum housing lease to purchase a house with a small amount of capital),’ ‘A’ started buying houses near the metropolitan area. After six years, by 2020, his asset amounted to 2.5 billion won. He could not imagine his wealth to grow to such an extent.Based on his experience, ‘A’ opened a podcast channel on real estate investment and saw a rapid increase in subscribers. After listening to ‘A’’s podcast, a publishing company representative contacted ‘A,’ asking if he would like to publish a book about his experiences. ‘A’ decides to write a book and concludes a contract with the publisher. The next day, ‘A’ handed his resignation letter to the ...
  • VOL.45 / 2022.04
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