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[INFORMATION / BEST SELLERS]

South Korean bestsellers in August

South Korean bestsellers in August Bestsellers at South Korea's biggest online bookstores, YES24 and Aladin   2019.09.09   As of the third week of August 2019, readers' interest in bilateral relations between South Korea and Japan peaked, largely attributed to a diplomatic rift between the two countries. As a result, Anti-Japan Tribalism rose to become the best-selling book at YES24 and second best-selling book at Aladin last month. Essay collection Why Travel ticked down to third and fourth place in the bestseller lists respectively, but it showed sustained popularity. Other genres that made the bestseller lists last month included novels, essay collections, comic books for children and exam preparation books. Among August bestsellers was a book that was published almost a year ago. Im Hong-taek's 90's Kids Are Coming was released in November last year and despite it not being a new book, it rapidly rose to the higher rungs of the bestseller lists. This was thanks to So...
  • VOL.15 / 2019.09
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[INTERVIEW / KOREAN AUTHORS]

Author Jo Jung-rae

Author Jo Jung-rae One of the nation's most revered novelists who has loved Korea and its people   2019.10.07   Jo Jung-rae is an author known for his piercing novels that shrewdly punch through contemporary Korean history. He has become one of South Korea's most revered novelists by telling the painful history of the country including Korea's colonial rule by Japan, the Korean War and military dictatorship through three novel series: Taebaek Mountain Range, Arirang and Han River.Jo's literary work has been acknowledged through countless accolades, including the Hyundae Munhak Award, the Korean Literature Award, Manhae Daesang, Danjae Literature Award and Noshin Literature Award. His novels have been adapted into comics, television dramas, movies and musicals, leaping beyond paper pages to touch audiences. Jo's work has also been translated into different languages, including English, French, German and Japanese and loved by readers around the world. Three years after releasi...
  • VOL.16 / 2019.10
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture   2019.09.09   Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance.   East-Asia Publishing, Hubble   Could you introduce East-Asia Publishing to our webzine readers?   Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...
  • VOL.15 / 2019.09
[NEWS / BEST SELLER]

South Korea's September Bestsellers

South Korea's September Bestsellers Aggregate data as of the first week of September   2017.9.11   An analysis into the popularity behind South Korea's bestsellers From the final week of August through the first week of September     For the Ji-youngs inside all of us Ji-young Born in '82 When this book was published in October last year, it did not gain big interest, but word of mouth from April this year helped it climb the bestseller list. Sales of the book jumped especially after Aug. 27 when local broadcaster SBS aired a special on the book called “Ji-young Kim Born in '82 -- The Story of Half of the World”. This book is one most people in our everyday world can relate to. It tells the story of the average Korean woman, complete with statistics and news articles. The book takes the form of a report written by a doctor who treats a fictional character named Ji-young Kim and tells the story of her life. Readers of the book have said they can relate to her but ...
  • VOL.4 / 2017.09
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.08.05   From Poetry 1. Publication Details Imprint | SANZINITitle | From PoetryAuthor | Choi YeongcheolGenre | LiteratureFormat | 140×205Binding | PaperbackPages | 224pagesISBN | 9788965455974   2. Contact Name | Kang SugeulPhone | +82-051-504-7070Email | sanzini@sanzinibook.comURL | https://sanzinibook.tistory.com/   3. Marketing Information Keyword | Poetry; poet; writing; poetry theory; essayTarget Readership | Adult   4. About the Author Kang made his literary debut in 1986 at the Hankook Ilbo Daily Spring Literary Competition. His published poetry anthologies include It’s drying up. It’s scattering, Rolled up, I sent a Gumjeongsan, Poke at, Whistle, Shadow Lake, and Sunbathing Furniture.Kang has also published a handwritten poetry anthology titled Th...
  • VOL.14 / 2019.08
[NEWS / PUBLISHING INDUSTRY]

South Korea's digital publishing industry

South Korea's digital publishing industry South Korea's publishing industry   2017.8.18   Foreign publishing industry officials interested in South Korea should focus on digital publishing, where anyone can become an author and readers can access books anywhere at any time. In South Korea, the market for web novels and webtoons is growing at a fast pace due to these facts.   Firm growth in South Korea's digital publishing   In contrast to South Korea's lagging book sales, the country's digital publishing industry has been marking steady growth. According to a contents industry survey conducted by the country's culture ministry in 2016, production of digital publishing for the Internet and mobile phones recorded 255.5 billion won in profits and soared 12.4 percent over a year earlier. Services in digital publishing for the Internet and mobile phones also showed the same trend, jumping 17.3 percent on-year and showing a market size of an annual 181.6 billion won.Also...
  • VOL.3 / 2017.08
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