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[TREND / EXPORT CASE]

Bringing Hwang Sun-Mi books to T?rk?e Readers

Export Case   Bringing Hwang Sun-Mi books to T?rk?e Readers   2023.07.03   In recent years the Korean wave has reached T?rkiye through K-Pop, Korean meals, Korean movies and TV series, manga, and comics. As the Korean culture is very interesting to young people in T?rkiye, we wanted to be a part of it by building a bridge by translating stories of talented Korean authors. As Gen? Tima?, the teen imprint of Tima? Publishing House, we translate from many different languages, and it was the right time for Korean.To tell about the success of Hwang Sun-Mi titles in T?rkiye, I should start with the day I read The Hen Who Dreamed She Could Fly (SAKYEJUL). This book has something magical. Its effect is so impressive that the whole week the hen makes you think about her. When I told the story in our editorial board meeting, everyone was impressed and excited about telling the story of the Hen to T?rk?e readers. Hwang Sun-Mi finds a perfect way to tell the story through an...
  • VOL.60 / 2023.07
[INFORMATION / INFO]

Titles Selected for the Overseas Publication Grants 2023

Info   Titles Selected for the Overseas Publication Grants 2023   2023.07.03   The Publication Industry Promotion Agency of Korea (KPIPA) provides publication grants to promote the export of Korean publications. The grants offer partial financial aid to foreign publishing companies that have published or intend to publish Korean content based on copyright agreements.For this year’s grants, we selected a total of 42 titles from 32 publishing companies across 17 countries, and they are as follows:     Parajsa jote English title | Your ParadiseAuthor | Lim Jae-HeeApplicant | OMBRA GVG Publishing HouseCountry (published language) | Albania (Albanian)         Consegue ouvir meu cora??o? English title | Can You Hear My Mind?Author | Cho ArahApplicant | Editora CaixoteCountry (published language) | Brazil (Portuguese)         El libro de las chicas English title | Time ...
  • VOL.60 / 2023.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.07.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.60 / 2023.07
[INFORMATION / BEST SELLERS]

2nd Week, May 2023

Best Sellers   2nd Week, May 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.06.05   Books that deeply observe others’ lives and experiences caught the eyes of readers in May across various genres. First up, in the midst of the self-help book craze, writer Song Hee-Gu, who drew attention with the Story of Department Head Kim, Who Has a House in Seoul and Works at a Large Company (Seosamdok) series, returned with a new title My Rich High School Friend. Featuring a story where the protagonist reunites with a successful friend and gets a glimpse into the secrets of success in his life, the book freshly took the format of a novel while being a self-help book. Meanwhile, the book Lee Ji-Sung’s 10,000 Kilometers is non-fiction that talks about the journey of a North Korean defector, which is not commonly known among the public. This book tells the story of North Korean defectors’ harrowing escapes from their country through the eyes of ...
  • VOL.59 / 2023.06
[INFORMATION / KOREAN TRANSLATOR]

XIAO ZHUANG

Korean Translator   XIAO ZHUANG   2023.06.05   Profile   ? Korean-Chinese translator ? E-mail: luoluoeddy@hotmail.com   Education   ? Ph.D., Interpretation and Translation, Ewha Womans University ? Ms, Multicultural Education, Seoul National University of Education   Training   ? Bilingual Instructor Training Course, Seoul National University of Education, 2009 ? Special Course (Chinese), Literature Translation Institute of Korea, 2009 ? Intensive Course (Chinese), Literature Translation Institute of Korea, 2010 ? Translation Atelier (Chinese), Literature Translation Institute of Korea, 2011-2015   Courses (given at the Literature Translation Institute of Korea)   ...
  • VOL.59 / 2023.06
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.06.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.59 / 2023.06
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.58 / 2023.05
[INFORMATION / BEST SELLERS]

2nd Week, March 2023

Best Sellers   2nd Week, March 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.04.03   It’s March - spring has come in Korea, but the weather is yet chilly. Here, heartwarming books that soothe readers’ hearts have been receiving much love. For example, professor Kim Joo-Hwan, the first person to discuss the norm of “resilience” in Korea, introduces ways to prevent our minds from being hurt through the book Inner Communication. With scientific evidence for training mental muscles that help us easily overcome failure, the book suggests the path to a happy life. Also, writer Kim Sang-Hyun’s You Can Do Anything, After All, made an astonishing sales record of 100 thousand copies, proving its popularity among readers. This book offers warm condolences to those frustrated by failure and trials and errors.Meanwhile, a book of an entirely different genre stood among the top 10 best sellers with a cute cat on its cover. The book Jeju Cat...
  • VOL.57 / 2023.04
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