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[TREND / KNOWLEDGE]

South Korea's policies to promote reading and reading movements

South Korea's policies to promote reading and reading movements   2019.11.04   In addition to smartphones, media bombards people daily, whether they take the form of regular information, videos or other forms of entertainment. As this sort of content increases and more forms of leisure appear, concerns over people reading fewer books are also growing. According to statistics, the reading rate of South Korean adults over the age of 19 (reading rate of paper books that are not textbooks, educational material, magazines or comic books) stood at 86.8 percent in 1994 only to plummet to 59.9 percent in 2017 (the rate was 62.3 percent when e-books were accounted for). On average, the rate dropped 1 percentage point every year over that period. When compared to the reading rates of underage students from elementary school students to high school students that top 90 percent, the adult reading rates are not to be ignored. South Koreans have long upheld traditional values related to s...
  • VOL.17 / 2019.11
[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Visual adaptation rights for books and sales

Visual adaptation rights for books and sales   2019.10.07   Global attention towards South Korea's cultural content has been growing. Music records, videos, performances, art, clothing, food and even temple-related cultural content have been subject to global interest. The following takes a look at visual content adaptations of South Korean literature on the global stage and offers an outlook for these adaptations going ahead.   Rights to adapt South Korean literary works into television dramas, movies and musical performances are being sold overseas.   Previously, diverse South Korean television dramas like “Winter Sonata”, “Autumn In My Heart” and “Daejanggum” were exported overseas and ended up great successes. On the back of this success, book adaptations of these dramas were later released in several countries like Japan, Taiwan and China to wide acclaim. This signaled the beginning of a Korean wave for literature and bod...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.03.11   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.68 / 2024.03
[INFORMATION / #K-BOOK]

#Start

#K-Book   #Start KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.02.19   I’ll Go Step by Step Until I Get There 1. Publication Details   Title | I’ll Go Step by Step Until I Get ThereAuthor | Ra HeedukPublisher | dalpublishersPublication Date | 2017-03-31ISBN | 9791158160586No. of pages | 208Dimensions | 140 * 200   2. Book Intro   Ra Heeduk has put the ordinary landscape of her daily life into words, making them shine as a pearl found in a mudflat. If capturing fleeting moments through one’s own eyes and interpreting all the mysterious things in the world with language is what poets do, they will catch what they see even while walking the trails through their delicate and warm glances.Ra saw the back of an old man walking with a cane, the back of an old woman sitting in the shade, and the back of a couple hugging each other,...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.02.19   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

The History and Characteristics of South Korean Copyright Legislation

The History and Characteristics of South Korean Copyright Legislation   2019.06.10   Copyright born from publications, publishing industry bolstered by copyright   Copyright came to be thanks to the evolution of publishing, but now, the publishing industry is becoming fitter thanks to copyright.   The Korean word 'jeojakgwon' comes from the English word 'copyright'. After the world's first copyright law was established in 1809 in the U.K., this word has been used allacross the globe. To directly define this word, it refers to the right to copy or make duplicates of something. The word 'copyright' didn't appear from thin air, and anyone can easily ask how the word came about - what someone tried to do that involved copying. The answer can be derived from Gutenberg's printing press. Prior to Gutenberg's invention, mankind could only create documents through writing by hand (on papyrus, clay tablets, parchment, bamboo, etc). With the printi...
  • VOL.12 / 2019.06
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

1st Week, December 2023

Best Sellers   1st Week, December 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2024.01.02   It is the first week of December, 2023, and diligent readers in Korea seem to be preparing for the coming year already. Some popular self-help and humanities titles, such as Trend Korea 2024 and Sayno Love, continue to dominate the integrated bestseller lists with their insights on life, wisdom and wealth.In the meantime, the new titles by Korean literary legend Jo Jung-Rae - Golden Paper 1 and 2 - have been ranked in the top 10, filling the hearts of Korean fiction fans with excitement. Described as a “victory of the writer’s spirit,” Jo, who has devoted his entire life to literature, sharply examines the human desire for money. He captures the raw reality of our society, where people live and die for money, and raises a warning against the dehumanization of the world due to materialism. How about taking a look at the new novels ...
  • VOL.66 / 2024.01
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