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[TREND / EXPORT CASE]

Paving the Way for Exports Through People-to-People Exchange

Export Case   Paving the Way for Exports Through People-to-People Exchange The export case of Don’t Worry About Me   2025.09.04   Korean picture books have recently gained worldwide attention by winning international picture book awards. In 2022, illustrator Lee Suzy became the first Korean winner of the Hans Christian Andersen Award (HCAA). Her works were translated and published in Japan, Taiwan, and France. In 2020, Wave (BIR Publishing) was selected for Taiwan’s OpenBook Good Book Awards. In 2025, Borders (Bearbooks) by Gudol (writer) and Haerang (illustrator), and Mo Story (Atnoonbooks) by Choi Yeon-Ju became the first Korean works to win France’s Prix Sorci?res. Yet many outstanding Korean picture books remain unknown abroad. With 2025 designated as the “Year of the Picture Book” in Korea, this article examines an export case of the particular picture book Don’t Worry About Me (Bombyeott Publishing).   How Don’t Worry About M...
  • VOL.86 / 2025.09
[TREND / SPECIAL PROJECT]

A City on the Mirror-Like Surface of Water: Stockholm

Special Project   [New Ways of Walking Through Cities ⑧] A City on the Mirror-Like Surface of Water: Stockholm   2025.08.04       The nickname “Venice of Scandinavia” is not quite accurate for Stockholm. While Stockholm and Venice share a common ground in that they are both comprised of several islands and countless bridges connecting them, Stockholm is much smaller and quieter than Venice. People in Stockholm are adept at having conversations without much gesturing, while naturally maintaining an appropriate distance between themselves. However, in the summer, especially in August, the city transforms into a completely different place. The sun shines on the city well past nine in the evening, and people smile and chat with each other at a slightly closer distance than usual. It might be in an outdoor caf?, or on a boat rocking gently, or on the steps of Stockholm City Hall, where the Nobel P...
  • VOL.85 / 2025.08
[TREND / KNOWLEDGE]

The Korean Children’s Book Association Marks its 45th Anniversary

Knowledge   The Korean Children’s Book Association Marks its 45th Anniversary Reading, sharing, and promoting books   2025.08.04   The Korean Children’s Book Association (KCBA) is an organization founded in 1980 that promotes a culture of reading among children in Korea. It marks its 45th anniversary this year. The 1970s, the period before the KCBA’s founding, was a time when human rights were severely violated in Korea, with freedom of speech and publishing being taken away amidst the oppression and repression of the dictatorship. Against this backdrop, teachers formed reading circles focused on children’s books to discover and introduce to children literature that captures Korean sentiments and culture. Then, in 1980, the KCBA was formed to carry out the campaign for children’s reading culture in earnest.The KCBA’s activities spread from teacher- to parent-oriented in the 1990s, and local clubs named “Adults Reading Children’s Books (동화읽는어른모임)...
  • VOL.85 / 2025.08
[TREND / TOPIC]

My, Your, and Our ? Last Resort

Topic   My, Your, and Our ? Last Resort The 2025 Seoul International Book Fair (SIBF) comes to a successful close   2025.07.07   View outside the 2025 SIBF     “A festival for all book lovers.” The 2025 Seoul International Book Fair (SIBF) was held for 5 days from June 18 to 22. Marking the 67th anniversary this year, approximately 530 companies (430 Korean and 100 international) from 17 countries participated in the fair, presenting various programs, including themed and special exhibitions, book talks, and seminars. Approximately 150,000 people visited the fair. General tickets were sold out even during the pre-sale period. Following is my visit to the SIBF, which has become even more vibrant with the rise of the so-called “Text Hip” phenomenon.   Gathered together by books, resonating with one another   When you reach a dead end, the last resort comes to mind. “When you are struggling or feeling lonely, wha...
  • VOL.84 / 2025.07
[TREND / SPECIAL PROJECT]

The Most Remote Place Travelers Dream Of: Antarctica

Special Project   [New Ways of Walking Through Cities ⑦] The Most Remote Place Travelers Dream Of: Antarctica   2025.07.07       If you love traveling, you must have imagined yourself slowly making your way to Antarctica. No matter where you start from, it will be a long journey, but that is why there is no other place that stimulates curiosity as much as Antarctica. Antarctica is a unique and special place unlike any other. It is a much harsher environment for sustaining life than the Arctic, which is also a polar region. That is probably why so many people have ventured toward the barren South Pole. As a place that ignites the imagination and spirit of adventure, creative works set in Antarctica are all extraordinary. Characters who awaken something unknown or experience mysterious phenomena beyond understanding appear in these works. Readers readily accept such settings simply because the story is se...
  • VOL.84 / 2025.07
[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
[TREND / TOPIC]

60th Anniversary of Diplomatic Relations between Korea and Japan: Today and Tomorrow of the Publishing Trade

Topic   60th Anniversary of Diplomatic Relations betweenKorea and Japan: Today and Tomorrow of the Publishing Trade   2025.06.02   This year marks the 80th anniversary of Korea’s liberation from Japanese occupation (1910-1945) and the 60th anniversary of the diplomatic relations between the two countries since 1965, when they restored diplomatic relations. In Korea, there is a tradition of celebrating the 60th birthday of a person with great festivity, and the 60th anniversary of diplomatic relations between the two countries is also considered an important milestone. As such, while various commemorative events are taking place, the publishing sector will be organizing Korean book exhibitions, exchanges between Korean and Japanese authors and publishers, and special sales of translated Korean books in Japanese bookstores in Tokyo and Osaka, Japan, under the leadership of the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency o...
  • VOL.83 / 2025.06
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / SPECIAL PROJECT]

Experiencing Nature’s Great Epic on the Paradise Island of Hawaii

Special Project   [New Ways of Walking Through Cities ⑤] Experiencing Nature’s Great Epic on the Paradise Island of Hawaii   2025.05.07       Whether it’s surfing the waves at Waikiki Beach, hiking Diamond Head to feel the earth’s vitality, or snorkeling in Hanauma Bay, a beautiful volcanic crater, Hawaii’s great nature is an art in itself. Moreover, you can enjoy sensational artwork in Kaka’ako, a former factory turned art village, or spend peaceful time exploring the National Wildlife Refuge on Kauai, a pristine island home to many natural wonders. In particular, Waimea Canyon, the “Grand Canyon of the Pacific,” offers a deeply relaxing experience with the majesty of nature.Hawaii is a heavenly paradise that is considered a favorite vacation spot of the gods. In addition to the magnificent nature, you can also enjoy shopping at various shopping malls and culinary delights, such as Kona coffee, which is only grown in H...
  • VOL.82 / 2025.05
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