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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / SPECIAL PROJECT]

The Global Hub of Culture and the Arts: London

Special Project   [New Ways of Walking Through Cities ⑫] The Global Hub of Culture and the Arts: London   2025.12.01       Once called “the empire on which the sun never sets,” Britain has seen its tangible influence fade over the two centuries since its golden age in the 19th and 20th centuries, yet its symbolic power remains intact. London, a city that still holds the historical and cultural legacy built during the days of the British Empire, exemplifies this most clearly. This is why tracing the history of London back to its beginnings as the Roman fortress of Londinium is no easy task, for the meanings contained within its past are countless. London is also a city inseparable from one of humanity’s most significant milestones - the Industrial Revolution.During the Industrial Revolution, London was one of the fastest-growing cities in the world in terms of population. Its population, whic...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / ONE-LINER QUOTES]

Books That Help Us Grow into Ourselves

One-Liner Quotes   Books That Help Us Grow into Ourselves Director of Seonyu Library’s Pick   2025.12.01   Kim Sang-Myung is the director of Seonyu Library in Yeongdeungpo-gu, Seoul, where he established and operates “Sairo,” a dedicated space for teenagers. Sairo goes beyond a simple study or reading room - it is a cultural complex designed to support teenagers’ play, exploration, and social interaction. With diverse zones such as the Game Zone, Baking Zone, and Music Zone, the space offers various programs that support young people’s growth, earning praise as a new model for public libraries. Building on this success, Seonyu Library received the Presidential Award in the 2025 National Evaluation on Public Library Management.     When I was organizing Sairo, a specialized space for teenagers at Seonyu Library, I wanted them to experience as many kind...
  • VOL.89 / 2025.12
[TREND / KNOWLEDGE]

The Third Chapter of the Korea Picture Book Award: The New Landscape of Korean Picture Books

Knowledge   The Third Chapter of the Korea Picture Book Award:The New Landscape of Korean Picture Books   2025.12.01   The Introduction of the “Korea Picture Book Award” and the Winners in 2025   The “Korea Picture Book Award,” jointly organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA), marks its 3rd year since its launch in 2023. This year, a total of 9 titles were selected: 2 Grand Prize winners (one each in Fiction and Nonfiction), 6 Special Prize winners (2 Minister of Culture, Sports, and Tourism Awards and 4 President of the Publication Industry Promotion Agency of Korea Awards), and 1 Rookie of the Year Award recipient. Eligible works were picture books created, published, and distributed in Korea between July 1, 2024, and June 30, 2025. The total prize amount was KRW 112 million - KRW 85 million awarded to authors, and KRW 3 million granted to each publisher of the winni...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge   The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair”   2025.11.03   The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade.   The Year 2025: Accelerating the advancement of Korean books into North Ame...
  • VOL.88 / 2025.11
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AI Reshapes the Reading Landscape

Topic   AI Reshapes the Reading Landscape From technology to everyday language   2025.10.02   A “quiet revolution” in our bookshelves   According to statistics from the online bookstore Aladin, out of roughly 65,000 new titles published in a single year, no fewer than 2,027 carried the keyword “artificial intelligence (AI).” Even more striking is the pace: of the 5,719 AI-related books registered with Aladin to date, fully 35.4%, more than one-third, were released in just this past year. This is no mere trend, but a market-shaking “explosion.” This surge is fundamentally unlike the period before ChatGPT. In the past, the AI section was filled with specialist texts on machine learning and deep learning for developers; now it has been taken over by practical guides and business strategy titles targeting professionals, creators, and small-business owners. The tidal surge of AI has at last broken free of specialist domains and swept into everyday life. &nb...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

Models for Supporting Connections between Local Bookstores and Libraries

Knowledge   Models for Supporting Connectionsbetween Local Bookstores and Libraries   2025.10.02   The publishing market is said to be facing increasing difficulties day by day. The most fundamental problem is the decline in the reading rate - in other words, the shrinking number of readers. However, rather than lamenting the decrease in readers, now is the time to make efforts to sustain and expand the readership. Then, what are the things that move most closely with readers for the promotion of reading? Libraries and local bookstores. According to the Value-Added Tax Act Article 8 of the Publishing Industry Promotion Act, a local bookstore refers to a bookstore that registers as a retail business for books and is operated by a small or medium-sized enterprise in accordance with Article 2 of the Framework Act on Small and Medium Enterprises. In this article, however, the term “local bookstore” encompasses independent bookstores, curated bookstores, and concept...
  • VOL.87 / 2025.10
[TREND / TOPIC]

Korean Literature: From Page to Screen

Topic   Korean Literature: From Page to Screen   2025.09.04   In the Korean film industry, the label “based on a novel” is no longer unusual. Over the past decade, films adapted from literary works have steadily reached theaters, making secondary rights sales a significant revenue stream for publishers. For filmmakers, novels are an attractive source material because they offer strong narratives and existing recognition, all within the constraints of limited budgets. As a result, adaptations have not only drawn audiences to cinemas but also reignited book sales, often sending older titles back up the bestseller lists. Since the success of adaptations such as Gong Ji-Young’s The Crucible (Changbi Publishers) and Kim Ryeo-Ryeong’s Wandeuk (Changbi Publishers), which achieved both commercial popularity and social impact, literary-based films are no longer regarded as “exceptional undertakings.” This month’s article reviews prominent examples from the last ten...
  • VOL.86 / 2025.09
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