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Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

A City Cold Yet Warm at Heart: Moscow

Special Project   [New Ways of Walking Through Cities ⑬] A City Cold Yet Warm at Heart: Moscow   2026.01.05       Famous cities around the world tend to carry images of their own. Paris, the city of romance; New York, the center of popular culture; and Rome, often regarded as the very heart of ancient European culture?each city’s name becomes an icon and an object of aspiration. In this way, Moscow, the capital of Russia, the largest country in the world, has long been perceived as the center of the “Iron Curtain.” The term “Iron Curtain,” used during World War II by Nazi propaganda minister Paul Joseph Goebbels, referred to the closed nature of the Soviet Union and the communist states of Eastern Europe at the time. It portrayed the Soviet Union’s isolationist policies and police-state system as an “impenetrable barrier.” In 1946, British Prime Minister Winston Churchill also expressed...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
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The Attitude of Looking Beneath the Surface

One-Liner Quotes   The Attitude of Looking Beneath the Surface Graphic Designer’s Pick   2026.01.05   Lee Ki-Joon is a graphic designer. He designed covers for books, including Italy, Anyway (Nanda Is Art), You & I, Yellow (Nanda Is Art), and Study is Hard Work (UU Press). He mainly makes books, catalogs, and records, and writes in between. He wrote the essay collections, Excuse Me (Minumsa Publishing) and Sorry For Being a Regular (Delta Time).     Everyone lives with a few hidden selves. It will be nearly impossible to know everything about who we are. The self we are at work is different from the self we are at home; different again with friends, with a lover, when eating together with others, and when eating alone. Some versions of ourselves appear only in certain situations or through certain people, while others never surface at all.In Gaeul in ...
  • VOL.90 / 2026.01
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The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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The Global Hub of Culture and the Arts: London

Special Project   [New Ways of Walking Through Cities ⑫] The Global Hub of Culture and the Arts: London   2025.12.01       Once called “the empire on which the sun never sets,” Britain has seen its tangible influence fade over the two centuries since its golden age in the 19th and 20th centuries, yet its symbolic power remains intact. London, a city that still holds the historical and cultural legacy built during the days of the British Empire, exemplifies this most clearly. This is why tracing the history of London back to its beginnings as the Roman fortress of Londinium is no easy task, for the meanings contained within its past are countless. London is also a city inseparable from one of humanity’s most significant milestones - the Industrial Revolution.During the Industrial Revolution, London was one of the fastest-growing cities in the world in terms of population. Its population, whic...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / ONE-LINER QUOTES]

Books That Help Us Grow into Ourselves

One-Liner Quotes   Books That Help Us Grow into Ourselves Director of Seonyu Library’s Pick   2025.12.01   Kim Sang-Myung is the director of Seonyu Library in Yeongdeungpo-gu, Seoul, where he established and operates “Sairo,” a dedicated space for teenagers. Sairo goes beyond a simple study or reading room - it is a cultural complex designed to support teenagers’ play, exploration, and social interaction. With diverse zones such as the Game Zone, Baking Zone, and Music Zone, the space offers various programs that support young people’s growth, earning praise as a new model for public libraries. Building on this success, Seonyu Library received the Presidential Award in the 2025 National Evaluation on Public Library Management.     When I was organizing Sairo, a specialized space for teenagers at Seonyu Library, I wanted them to experience as many kind...
  • VOL.89 / 2025.12
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The Third Chapter of the Korea Picture Book Award: The New Landscape of Korean Picture Books

Knowledge   The Third Chapter of the Korea Picture Book Award:The New Landscape of Korean Picture Books   2025.12.01   The Introduction of the “Korea Picture Book Award” and the Winners in 2025   The “Korea Picture Book Award,” jointly organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA), marks its 3rd year since its launch in 2023. This year, a total of 9 titles were selected: 2 Grand Prize winners (one each in Fiction and Nonfiction), 6 Special Prize winners (2 Minister of Culture, Sports, and Tourism Awards and 4 President of the Publication Industry Promotion Agency of Korea Awards), and 1 Rookie of the Year Award recipient. Eligible works were picture books created, published, and distributed in Korea between July 1, 2024, and June 30, 2025. The total prize amount was KRW 112 million - KRW 85 million awarded to authors, and KRW 3 million granted to each publisher of the winni...
  • VOL.89 / 2025.12
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