HOME  >  이용안내  >  SEARCH RESULT

SEARCH RESULT

Search word : "Kakao",   Search result : 42
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ⑧ Publication of practical books for social activities

Current status of each field in the Korean publishing market ⑧ Publication of practical books for social activities   2020.09.07     Among practical books that provide knowledge and information useful for daily life, those excluding “practical books for home” including areas such as child nurturing, cooking, healthcare, and hobbies were categorized as “practical books for social activities.” From the broader perspective, this category can include several publication genres such as economy & business administration (K-Book Trends Vol. 22), self-development (K-Book Trends Vol. 24), and others useful for carrying out social activities. This month, we would like to take a deeper look at foreign language and travel books, concentrating on the narrow spectrum of “practical books for social activities.” According to the sales statistics of Kyobo Bookstore, a representative bookstore both online and offline in Korea, foreign language books accounted for ab...
  • VOL.26 / 2020.09
[TREND / KNOWLEDGE]

South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI i...
  • VOL.65 / 2023.12
[TREND / TOPIC]

The Current and Future Ecosystem of Published Comics

Topic   The Current and Future Ecosystem of Published Comics   2023.05.02   Fast-Growing Korean Webtoons   According to the Korea Creative Content Agency’s (KOCCA) “2022 Comics Industry White Paper,” Korea’s Webtoon market exceeded 1.6 trillion won in volume. It is the 4th largest In the world, following Japan (4.5 trillion won), China (1.8 trillion won), and the US (1.7 trillion won). Considering each country’s population, the Korean webtoon market is enormous. Korean webtoons show rapid share growth yearly in South East Asian countries, including Thailand and Indonesia, Japan, European countries, and North America. As of the 1st half of 2021, Kakao Japan’s Piccoma and Naver Line’s Line Manga took 70% of the digital comics share in Japan. Revenue of Piccoma was around 730 billion Won, and Line Manga’s (including e-book Japan) recorded about 800 billion Won (NEWSPIM, 2022.04.25.), competing to take the #1 place as a domestic webt...
  • VOL.58 / 2023.05
[TREND / TOPIC]

Export Status of Korean Webnovels and Webtoons

Topic   Export Status of Korean Webnovels and Webtoons   2023.03.13   Status of Korean webnovel and webtoon market   Korea’s webnovel and webtoon market has been growing rapidly, representing the “K-content” category. The business has been expanding into other countries as well, such as other Asian countries and the US. Derivative works based on webnovels and webtoons are generating income through various channels. As can be seen in the success of the recently-aired drama “Reborn Rich,” IPs (intellectual property) based on publishing content such as webnovels and webtoons are expanding into other industries such as drama, film, animation, and games, securing the original content with relatively less investment. According to the research conducted by the Publication Industry Promotion Agency of Korea (KPIPA) and the Korea Creative Content Agency (KOCCA), the size of the webnovel market grew from 741.5 billion won in 2020 to 1.85 tril...
  • VOL.56 / 2023.03
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[TREND / SPECIAL PROJECT]

A Genre for All Generations: Young Adult

Special Project   A Genre for All Generations: Young Adult The evolution of fiction, scalable to different media   2021.12.06   The genre of fiction is limitless in its scope. Any source that can be narrated into an interesting story can turn into a novel. A particular genre that brought a new sensation to the publishing market, infusing energy into the fiction market, is YA (young adult). The genre of young adult, which was regarded as an off-mainstream genre in Korea as it did not have a distinct feature, has come to the center of the spotlight with various works. Young adult fiction refers to a type of fiction for all age groups, maximizing the fun of reading and often based on fantastical elements. The greatest charm of the genre is that it embraces all generations as well as its primary readership (teenagers). As a type of genre literature or a mixture of its elements, young adult fiction can be categorized by its fast flow and strong power to engage, port...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Dasan Contents Group (Dasan Books)

Korean Publishers   Dasan Contents Group (Dasan Books) Sharing the Joy of Story with the Entire Human Race   2023.08.07   Since its establishment in 2004 as a publisher of business and self-help books, Dasan Books has grown rapidly based on its strong trust with authors, cooperation with various departments such as planning, marketing, and public relations, as well as its robust experience in turning many quality books into bestsellers. Not satisfied with its achievements, it is now expanding the scope of its challenges from paperback books to digital content and new media under various brands, including Dasan Books as Dasan Contents Group. Here’s a brief interview with Dasan Contents Group, which is working hard to deliver “easy, deep, and entertaining” information to readers in order to “share the joy of stories” with the entire human race.   The symbol of Dasan Books and its Korean and English...
  • VOL.61 / 2023.08
[TREND / TOPIC]

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms   2021.07.05     Web-novel and webtoon markets optimized for mobile consumption for their short-length content are growing exponentially. Serialized web novels are settling in at the center of the e-book market with the facilitation of membership services. According to the status report on web-novel users released by the Korea Creative Content Agency (KOCCA) in 2020, the web-novel market is a promising market showing steady growth, assessing the field as the next leader of K-content given that the current trend of paid services continues. Experts in the industry expect the size of the web-novel market in Korea to reach 600 billion won in 2020 from approximately 20 billion won as of 2013.According to the status report on webtoon businesses announced by KOCCA in 2020, the webtoon market in Korea is estimated to have grown from 466.3 billion won in 2018 to 640.1 billion won in 2019. The m...
  • VOL.36 / 2021.07
TOP