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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / SPECIAL PROJECT]

The Era of Dance is Coming

Special Project   [Book × Dance] The Era of Dance is Coming Different Worlds of Dance in Books   2023.09.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Has there ever been a time when people are more passionate about dancing than now? Today, dance has become a part of pop culture that young people enjoy on a daily basis. Along with K-pop music, K-pop dance is loved by people all over the world beyond Korea. In addition, practical dance majors that cover commercial dance fields, such as street dance and K-pop dance, have emerged and...
  • VOL.62 / 2023.09
[TREND / EXPORT CASE]

Korean Books Published by Haru Publisher Indonesia

Export Case   Korean Books Published by Haru Publisher Indonesia   2023.03.13   Twelve years ago, there were only a few translated Korean books in Indonesia. Most of them were literature books and project books (Project books are usually published with the budget from the author/institution (sometimes it's 50:50 with the publishers, depending on the agreement). It's not only textbooks/study books, but every book needed by the organization and they reach out to the publisher asking to publish their books.) from certain institutions, for example, collections of poetry or collections of literary studies. So Haru Publisher, which was founded in 2011, saw this as an opportunity, besides that the editors had a great interest in Korean culture.Our first book, So, I Married an Antifan (Terrace Books), was published in 2012. A few months before this book was published, we started promoting it on social media. We partnered up with communities to promote thi...
  • VOL.56 / 2023.03
[INFORMATION / NEW BOOKS]

What Do Life and Death Look Like for Single-Person Households in South Korea?

New Books   What Do Life and Death Look Likefor Single-Person Households in South Korea?     2026.06     Kim Su-Young, The Inevitable Loneliness, 2026.   In 2021, Professor Kim Su-Young, author of The Inevitable Loneliness, launched the 〈ALONE〉 project, a two-year study documenting the lives of 109 single-person households. This book brings to light the stories of 56 participants from that research. As of August 2025, South Korea officially entered an era where single-person households exceed ten million. Recognizing that living alone is a structural landscape carved out by late-industrial society, the author conceptualizes this phenomenon as a mechanism of self-production and self-reproduction.   Under the heavy shadows of an unstable labor market and a rapidly aging society, individuals in single-person households must live as the sole authors of ...
  • VOL.95 / 2026.06
[INFORMATION / NEW BOOKS]

What If You Encountered Your Own Clone One Day?

New Books   What If You Encountered Your Own Clone One Day?     2026.05     Can Hate Be Replicated?, Yoon, Hye-seong, 2026.   Yoon, Hye-seong’s debut novel, Can Hate Be Replicated?, has been released as part of the "Short Series" by Safe House (Anjeongaok), a publisher specializing in genre fiction. Safe House is a production studio that creates and distributes stories for "fandoms" of genres such as SF, fantasy, mystery, horror, and romance. Author Yoon previously co-wrote the script for the K-drama 〈The Dream Life of Mr. Kim〉. While that drama offered a realistic and satirical portrayal of the lives of Korean office workers, Can Hate Be Replicated? explores a deeply human story of alienation, conflict, and the eventual downfall of a couple facing extreme suffering. The novel is categorized as a "Gyeong-jangpyeon," a format that can be described as a novella—a medi...
  • VOL.94 / 2026.05
[INFORMATION / NEW BOOKS]

How close are we, and how far apart?

New Books   How close are we, and how far apart?     2026.04     Kim Yeon-su, Hirano Keiichiro, Nearby World (2026)   Nearby World, a collaborative project planned and written by Kim Yeon-su and Hirano Keiichiro, prominent novelists representing Korea and Japan, has been published. Nearby World is the first installment of the Cross series, in which two authors living in different languages and cultures select a theme, in this case, ethical dilemmas, and each complete a work to be bound into a single volume. Author Kim Yeon-su explains that the term ethical is not a binary distinction between right and wrong, but rather an attitude of contemplating each person's own truth and sense of rightness within events where the desires of countless humans are intertwined. The volume includes Kim Yeon-su's Our Failure followed by Hirano Keiichiro's The Decisive Moment, concluding w...
  • VOL.93 / 2026.04
[INFORMATION / NEW BOOKS]

Netflix “Seoul Mom" Cookbook

New Books   Netflix 〈Culinary Class Wars 2〉 “Seoul Mom" Cookbook     2026.03     SUPERPAN Recipes   Netflix 〈Culinary Class Wars 2〉 contestant Chef Woo Jung-wook, who appeared as the “Black Spoon" nicknamed “Seoul Mom" and presented Seoul-style home cooking, has released a recipe book containing her culinary life. Chef Woo left a profound impression on Culinary Class Wars by winning the Pohang monkfish battle against “White Spoon" Chef Jung Ho-young with her “Spicy Braised Monkfish." The nickname “Seoul Mom" is a special name for her. After being unable to have children for about 15 years after marriage and spending those days in tears, the production team gave her the title “Seoul Mom." She says that she feels deeply moved just by the fact that many people who watched the broadcast call her “Seo...
  • VOL.92 / 2026.03
[INFORMATION / NEW BOOKS]

A Journey through Seoul's Alleys with Tteokbokki

  New Books   A Journey through Seoul's Alleys with Tteokbokki     2026.02     Seoul Tteokbokki Encyclopedia: The Great Adventure, - Written by Daemoheum Seoul Editorial Department, Published by Daemoheum Seoul Seoul Tteokbokki Encyclopedia: The Great Adventure   Tteokbokki, made by simmering chewy rice cakes and fish cakes in asweet and spicy gochujang sauce, is an iconicK-food representing Korea. A single plate of tteokbokki, enjoyed at snack bars in front of schools during one’s school days, holds flavors and stories that remain unforgettable long into adulthood.Seoul Tteokbokki Encyclopedia: The Great Adventure, published by Daemoheum Seoul, is a collection of local stories documenting the tastes and histories of the...
  • VOL.91 / 2026.02
[INFORMATION / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL. / .
[INFORMATION / BEST SELLERS]

2nd Week, May 2024

Best Sellers   2nd Week, May 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.06.03   May is known as the month of family in Korea, as there are many big and small holidays, such as Children’s Day and Parent’s Day. The 2nd week of May, especially with Children’s Day, was a great time to catch up on the books people have been meaning to read. As such, the integrated list of best sellers on major online bookstores in Korea for the week was dominated by business, self-help, and humanities books.The first book on the list is No. 3, How to LIVE Your Life, about the writer’s belief that investing can bridge the gap between the rich and poor and reduce social inequality. The book is divided into 3 chapters, covering investment strategies, methods, and attitudes. Another self-help book by football coach Son Woong-Jung, the father of football player Son Heung-Min, who has been excelling at home and abroad, entered the top 10. Featuring Son...
  • VOL.71 / 2024.06
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