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[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project   [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English   2024.08.05   Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...
  • VOL.73 / 2024.08
[TREND / SPECIAL PROJECT]

Korea Today and the Charm of Korean Culture

Special Project   [English Books in Korea ①] Korea Today and the Charm of Korean Culture   2024.06.03   I’m pleased to be able to introduce the English edition of my book about Korea through this interview. This is because such an opportunity does not come around often, and because through this, I can draw the attention of the industry and readers in this harsh climate where the number of English books about Korea is decreasing rather than increasing.One keyword that automatically comes to mind when you think of English books about Korea is “Kinokuniya” bookstores in Japan. I was literally overwhelmed by the number of English books about Japan that I saw at Kinokuniya Bookstore in Japantown, San Francisco, US. On the other hand, the number of English books published in Korea is far too little, and the fields are focused on culture and language, with very few on economics, society, practical skills, and people. What’s more, the number of titles is shrinking.M...
  • VOL.71 / 2024.06
[TREND / EXPORT CASE]

Publishing Kim Hyesoon and International Poetry

Export Case   Publishing Kim Hyesoon and International Poetry   2024.06.03   New Directions was founded in 1936 by the pioneering publisher James Laughlin when he was a student at Harvard. Laughlin conceived of New Directions as a way to introduce some of the most groundbreaking and experimental poets of the time (Ezra Pound, William Carlos Williams, Marianne Moore, Hilda Doolittle, Louis Zukofsky), aiming to publish writing that “made it new” in English and other languages. He also traveled widely, introducing fiction writers and poets from abroad. Laughlin built one of the great literary lists in American publishing, and ND continues to publish international literature, following in his path.Poetry is a vital part of our publishing program. Currently, we offer the work not just of many interesting and important American poets, but poets from other countries as well? like Bei Dao and Xi Chuan from China, Tomas Transtr?mer from Sweden, Ana Lu?sa Amaral and Fern...
  • VOL.71 / 2024.06
[TREND / KNOWLEDGE]

Reviews, Review Journals, and the New Review Culture

Publishing Industry   Reviews, Review Journals, and the New Review Culture   2021.12.06   More than 80,000 books are published each year. It means that about 200 books are released in the market every day. Some become bestsellers, and some vanish from the shelves in a few days. People that are "sincere" about reading books lose their way in the piles of new books, trying to figure out which book is good to read. Some people wait for the book column in a newspaper, some listen to book introductions on TV or radio, and some nod their head to the fancy wordplay of book-tubers on YouTube. However, as there is no appropriate or trustable guide, many readers feel as if they are trapped in Daedalus' Maze. Besides, there are voices arguing that there's actually no book to read, for there's no water to drink in a flood.   Recently in Korea, a small seed of hope has sprung up, that the new review culture will arrive, centered around a number of review journals.  ...
  • VOL.41 / 2021.12
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ⑨ Publication of Comics and Art

Current status of each field in the Korean publishing market ⑨ Publication of Comics and Art   2020.10.05         The prominent characteristics of publications in the fields of comics and art are strong visual elements, imagination, and artistic messages embedded within. The traditional landscape of comics publications in Korea has significantly changed due to the evolution of ICT technologies and smartphones. Yet, webcomics (online comics) have noticeably risen above the surface and taken the center of comics distribution. However, fine comics that gained popularity on the webcomics platform and have gotten their artistic value recognized are often officially published as paper comics. Books in the art field come in different genres and types, ranging from academic books for fine art, design, music, plays, movies, and fashion, to popular practical books such as a guide for exams and coloring books as a pastime activity. Comics and art publications are usuall...
  • VOL.27 / 2020.10
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ⑤ Science & Technology Publications

Current status of each field in the Korean publishing market ⑤ Science & Technology Publications   2020.06.01     Science & technology publication is one of the major pillars of a generation. It is because, for readers who have to adapt to the rapidly changing environment and seek survival strategies amidst the advent of the fourth industrial generation, those books are essential. Now a perception that science is only reserved for scientists and technology is something to do with robots is no longer acceptable. We need knowledge that can help us make decisions by ourselves in this changing world. We need knowledge that we can actively make use of. Therefore, books that professionals wrote in an easier language are like a guide that fills the knowledge gap of the readers. Adding to the traditional way of publishing paper books, science books have become widely popular though entertainment programs on TV or Social Media. This phenomenon has led to the m...
  • VOL.23 / 2020.06
[INFORMATION / INFO]

2025 Visiting Korean Book Fair in New York

Info   2025 Visiting Korean Book Fair in New York K-Books Go Global   2025.09.04                 Korean publishing goes worldwide! Another Bold Leap Forward. The Publication Industry Promotion Agency of Korea (KPIPA) supports copyright and IP exports of K-Books at overseas B2B book fairs, discovering new markets and boosting global competitiveness. This time, it will be held in New York, the heart of publishing in the world! The Visiting Korean Book Fair is coming to New York to present the unique appeal of Korean books.   Period: Sept. 4 (Thu.) - 5 (Fri.), 2025Venue: NYC Seminar & Conference Center   Fifteen Korean publishers will participate in the fair, meeting with around 50 U.S. companies, including publishers, agencies, and IP firms, and showcasing more than 100 Korean books.   Major programs① 1:1exportconsultations: Personalized meetings...
  • VOL.86 / 2025.09
[TREND / KNOWLEDGE]

Visual adaptation rights for books and sales

Visual adaptation rights for books and sales   2019.10.07   Global attention towards South Korea's cultural content has been growing. Music records, videos, performances, art, clothing, food and even temple-related cultural content have been subject to global interest. The following takes a look at visual content adaptations of South Korean literature on the global stage and offers an outlook for these adaptations going ahead.   Rights to adapt South Korean literary works into television dramas, movies and musical performances are being sold overseas.   Previously, diverse South Korean television dramas like “Winter Sonata”, “Autumn In My Heart” and “Daejanggum” were exported overseas and ended up great successes. On the back of this success, book adaptations of these dramas were later released in several countries like Japan, Taiwan and China to wide acclaim. This signaled the beginning of a Korean wave for literature and bod...
  • VOL.16 / 2019.10
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
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