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Search word : "Original Content",   Search result : 21
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Export Status of Korean Webnovels and Webtoons

Topic   Export Status of Korean Webnovels and Webtoons   2023.03.13   Status of Korean webnovel and webtoon market   Korea’s webnovel and webtoon market has been growing rapidly, representing the “K-content” category. The business has been expanding into other countries as well, such as other Asian countries and the US. Derivative works based on webnovels and webtoons are generating income through various channels. As can be seen in the success of the recently-aired drama “Reborn Rich,” IPs (intellectual property) based on publishing content such as webnovels and webtoons are expanding into other industries such as drama, film, animation, and games, securing the original content with relatively less investment. According to the research conducted by the Publication Industry Promotion Agency of Korea (KPIPA) and the Korea Creative Content Agency (KOCCA), the size of the webnovel market grew from 741.5 billion won in 2020 to 1.85 tril...
  • VOL.56 / 2023.03
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Korean Bookstores Dominated by Screenplays and scripts

Topic   Korean Bookstores Dominated by Screenplays and Scripts   2022.11.07   “Do you stop reading screenplays after watching movies in Korea?”“It’s out… ‘in the fullness of time.’”“The ‘unparalleled’ screenplay that I made a ‘decision’ to buy.”“This is the only way to read the best screenplay. What else can I do?”- Comments by fans of the movie “Decision to Leave” on their expectations for the screenplay publication parodying the movie’s lines   The movie “Decision to Leave,” released last June, is the most recent movie written by Chung Seo-Kyung and directed by Park Chan-Wook. It won the Best Director Award at the 75th Cannes Film Festival. The movie’s popularity was not as high as expected soon after its release, but the share of “en cha gamsang (n차 감상, or “n-th watcher”),” who watch the same movie several times, was as high as blockbuster movies. Thanks to its strong fandom, the film was able to run for a long on thea...
  • VOL.52 / 2022.11
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Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
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2021 Seoul International Book Fair (SIBF)

Topic   2021 Seoul International Book Fair (SIBF) Theme - 긋닛:斷續 punctuation   2021.08.02   The 2021 Seoul International Book Fair (SIBF) is set open at S-Factory in Seongsu-dong for 5 days from September 8th to 12th under the theme of “긋닛:斷續 punctuation.” This year’s fair will have its role as “market” complemented, which was assessed to be lacking in last year’s fair when it was open online for the first time due to the pandemic. In addition, reflecting the readers’ demands for an offline meeting, this year’s fair will be more compact though smaller in size compared to last year.   긋닛:斷續 punctuationThe theme of the 2021 Seoul International Book Fair “긋닛” read as “gutnit” is an old Korean word meaning close to the state of “intermittent,” pausing and continuing repeatedly. It also has the meaning of comma (,) and full stop (.).Topic of 2021 SIBFAt this juncture, the 2021 Seoul International Book Fair approaches. While...
  • VOL.37 / 2021.08
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[INTERVIEW / KOREAN PUBLISHERS]

Influential

Korean Publishers   Influential A Content Company Adding Wisdom to the World   2025.11.03   Wisdom and knowledge may be invisible and intangible, yet the content that carries them can take many forms and change the world. And such content always begins with “people” and returns to “people.” There is a company that delivers content through speech in lectures, through sight in books, and through sound in audiobooks to create a more positive world. Following is an interview with Influential, a company that brings readers the joy of reading while adding wisdom to the world.   Logo of Influential     It’s a pleasure to have you with us on K-Book Trends. Could you please introduce “Influential” to our international readers?   Influential marked the beginning of its journey by launching Korea’s first lecture business service in 2008. Later in 2013, it joined the publishing industry and became the first company in...
  • VOL.88 / 2025.11
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

Safehouse Inc.

Safehouse Inc. A Powerhouse of Boundless Cross-genre Imagination   2021.05.03   Established under the slogan of being “A safe house for good stories,” publisher Safehouse is one of the publishers specializing in genre fiction in Korea. Living up to the slogan, the publisher works as a “safe house” for creators and stories so that stories about various topics that had been in the shadow can gain attention. Following is an interview with publisher Safehouse, a home to boundless imagination going across genres and media, collaborating with webtoon and video companies that need stories, particularly those that can be made into books.     Logo of Safehouse Inc.     Please introduce Safehouse to overseas publishers.   Safehouse is a “producer of genre fiction stories” that plans and develops content for stories. Safehouse’s producers and creators cooperate from the planning stage of stories until the end. We pursue stories that have the potential to...
  • VOL.34 / 2021.05
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2020.04.06   A Sad Goodbye (New Edition) 1. Publication Details Imprint | NEXUS Co., Ltd.Title | A Sad Goodbye (New Edition)Subtitle| Seventeen stories about love and partingsAuthor | Hwang Kyung SinGenre | LiteratureFormat | 127×188Binding | PaperbackPages | 272pagesISBN | 9791157525201   2. Contact Name | Chung, Hyejin JinnyPhone | +82-2-330-5529Email | copyright@nexusbook.comURL | https://www.nexusbook.com:446/   3. Marketing Information Keyword | Novel; Essay; Love; Parting; LifeTarget Readership | Adults   4. About the Author Born in Busan, South Korea, Hwang Kyung Sin graduated from the Department of English Language and Literature at Yonsei University. Hwang is the author of I Started with a Single Lemon, A Picturesque World, A Happy Ending for Everyone, The Chocolate Post Office, S...
  • VOL.21 / 2020.04
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
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