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[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.12.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.65 / 2023.12
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’...
  • VOL.64 / 2023.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.11.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.64 / 2023.11
[TREND / SPECIAL PROJECT]

Everything About Coffee We Love

Special Project   [Book × Coffee] Everything About Coffee We Love   2024.01.02     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Koreans are known worldwide for their love of coffee. Earlier last year, Agence France-Presse (AFP) published a feature on “Koreans’ love of coffee,” introducing the word Eoljukah (meaning iced americano even though I freeze to death). Explaining that Koreans drink iced americano even in the middle of winter, the story captured the attention of the world by highlighting their love of coffee in all seasons. K...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.63 / 2023.10
[INFORMATION / #K-BOOK]

#Photograph

#K-Book   #Photograph KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.09.04   Having someone to miss is 1. Publication Details   Title | Having someone to miss isSubtitle | Whisper of Poetry and PhotographyAuthor | Choi ByungkwanPublisher | HanulMPlus Inc.Publication Date | 2018-04-10ISBN | 9788946064478No. of pages | 256Dimensions | 153 * 224   2. Book Intro   This book introduces the poetry and photography of Choi Byung-gwan, a DMZ photographer, under the theme of longing. The longing for his mother in his previous work, “Mother’s Silk Road” and the pain revealed in “450-Day Diary of 155-miles DMZ” are further emotionally elaborated in the book. He has written poetry whenever he is unable to express his feelings in his photography of nature. Hence, there remain glimpses of unanswered curiosity in his poems and photog...
  • VOL.62 / 2023.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA        ...
  • VOL.62 / 2023.09
[TREND / BOOK TRIP]

A Place Where You Can Make Unforgettable Memories: Hakuda Photo Studio

Book Trip   [Into the Book ③] A Place Where You Can Make Unforgettable Memories:Hakuda Photo Studio Welcome to Jeju, an island of splendid natural landscape and relaxation!   2023.10.04   Hakuda Photo Studio       “Hakuda means ‘will do’ in the Jeju dialect.So, it means ‘a photo studio that makes anything look wonderful.’”     Jeju Island, the largest island in Korea, attracts Koreans and tourists from abroad with its gorgeous weather and stunning natural scenery. There is a photo studio there that captures whatever the customer wants. It’s the story of “Hakuda Photo Studio,” which takes photos of everything from weddings to family vacations, memorable trips with friends, and even academic photos. The book Hakuda Photo Studio (Noll) is a full-length novel that features the heartwarming stories of a photographer, Seok-Young, and Je-Bi, who moved to Jeju after getting tired of living on the mainlan...
  • VOL.63 / 2023.10
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