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[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
[TREND / TOPIC]

Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / KNOWLEDGE]

Models for Supporting Connections between Local Bookstores and Libraries

Knowledge   Models for Supporting Connectionsbetween Local Bookstores and Libraries   2025.10.02   The publishing market is said to be facing increasing difficulties day by day. The most fundamental problem is the decline in the reading rate - in other words, the shrinking number of readers. However, rather than lamenting the decrease in readers, now is the time to make efforts to sustain and expand the readership. Then, what are the things that move most closely with readers for the promotion of reading? Libraries and local bookstores. According to the Value-Added Tax Act Article 8 of the Publishing Industry Promotion Act, a local bookstore refers to a bookstore that registers as a retail business for books and is operated by a small or medium-sized enterprise in accordance with Article 2 of the Framework Act on Small and Medium Enterprises. In this article, however, the term “local bookstore” encompasses independent bookstores, curated bookstores, and concept...
  • VOL.87 / 2025.10
[TREND / TOPIC]

The Reality and Prospects of K-Mystery Literature

Topic   The Reality and Prospects of K-Mystery Literature   2025.08.04   The global popularity of Korean content has spread beyond popular music (K-POP), dramas, and movies to include literature. However, Korean mystery literature is a relatively minor and lesser-known area. Yet, with the increasing attention and translations of Korean crime and mystery novels abroad, there have been comments that Korean mystery literature could be the “next Scandi Noir.” 1) In fact, Korean mysteries have been gaining prominence on the international stage, with Yun Ko-Eun’s The Disaster Tourist (Minumsa Publishing) winning the Dagger Award for Translation by the Crime Writers’ Association (CWA) in the UK in 2021. This article aims to shed light on the current state and potential of Korean mystery literature in a global context. I will look at the characteristics of works that incorporate Korean sentiment and social background, as well as notable authors.  ...
  • VOL.85 / 2025.08
[TREND / TOPIC]

60th Anniversary of Diplomatic Relations between Korea and Japan: Today and Tomorrow of the Publishing Trade

Topic   60th Anniversary of Diplomatic Relations betweenKorea and Japan: Today and Tomorrow of the Publishing Trade   2025.06.02   This year marks the 80th anniversary of Korea’s liberation from Japanese occupation (1910-1945) and the 60th anniversary of the diplomatic relations between the two countries since 1965, when they restored diplomatic relations. In Korea, there is a tradition of celebrating the 60th birthday of a person with great festivity, and the 60th anniversary of diplomatic relations between the two countries is also considered an important milestone. As such, while various commemorative events are taking place, the publishing sector will be organizing Korean book exhibitions, exchanges between Korean and Japanese authors and publishers, and special sales of translated Korean books in Japanese bookstores in Tokyo and Osaka, Japan, under the leadership of the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency o...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case   The “Anxiety of Youth” Crosses National Borders   2025.05.07   What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...
  • VOL.82 / 2025.05
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