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Search word : "Reader",   Search result : 697
[TREND / SPECIAL PROJECT]

For Planet Earth, Where We Coexist

Special Project   [Book × Animal] For Planet Earth, Where We Coexist   2024.03.11     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     The vegetarian diet is a decision for animal rights and the environment   Vegetarian Diet and Animal Rightsfor Future Generation     It doesn’t seem that long ago that the curriculum for students in Korea started covering animal rights. Especially in a country that went through a period of famine, animals were just a source of food for humans. Asking if someone ha...
  • VOL.68 / 2024.03
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Look After Mom ...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-S...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

Starting Life With Books, Bookstart Korea

Publishing Policy   Starting Life With Books, Bookstart Korea   2024.02.19                     Initiated in the UK, “Bookstart” is a worldwide program that has now spread to around 40 countries.Starting in 2003 in Korea, it celebrates the 21st anniversary this year.   Bookstart Korea is run by more than 300 libraries in about 72% of local governments with about 1,000 partner organizations.Giving bags full of picture books as a gift for babies, the babies and parents read them together in joyful laughter. Bookstart Korea is a program that gives happiness and joy!   Six Objectives of Bookstart Korea • Providing social support for childcare • Providing communication tools between parents and babies • Helping babies get familiar with books • Giving parents tips for childcare • Supporting cultural welfare for local communities ...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Humanities Books

Publishing Policy   2020-2022 Bestsellers: Korean Humanities Books   2024.01.02                                 Korean Humanities Bestsellers for 2020 - 2022Explore Korean humanities books that will inspire your life with rich knowledge and refined ideas!   2020 1 Broad and Shallow Knowledge for Intellectual Conversation: 0 2 You’re Always Right 3 When I Don’t Know What I Really Want 4 Broad and Shallow Knowledge for Intellectual Conversation: 1 5 Seol Min-seok's Romance of the Three Kingdoms 1 6 A Book for Highly Sensitive People 7 Seol Min-seok'...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Self-help Books

Publishing Policy   2020-2022 Bestsellers: Korean Self-help Books   2023.12.04                                 2020-2022 Bestsellers: Korean Self-help BooksDiscover Korean self-help books that share life wisdom and secrets to success!   2020 1 Secret of the Top 1% in Harvard 1 Reboot 3 The Having 4 Eight 4 I Start My Day at 4:30 AM 6 This One Phrase Sav...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Picture Books

Publishing Policy   2020-2022 Bestsellers: Korean Picture Books   2023.11.06                                 2020-2022 Bestsellers: Korean Picture Books.Let’s see which books have been loved by children, and which books have caught the world’s attention!   2020 1 Magic Candies 2 The Bath Fairy 2 Carrot Kindergarten 4 Moon Sherbet 5 The Strange Mom 6 Cloud Bread 7 The Watermelon Pool 7 I Am a Dog 9 We’ll Always Be Together Again ...
  • VOL.64 / 2023.11
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