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[TREND / EXPORT CASE]

TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana

Export Case   TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana     2026.04     I am the proud American editor of TWO WOMEN LIVING TOGETHER, thebestselling Korean memoir by Hwang Sunwoo and Kim Hana—two single women in their late thirties, who’ve chosen to buy a home and live togetheras non-romantic life partners. In the United States, the term "roommates" tends to have a very particular connotation, often conjuring young twenty-something-year-olds who are forced to live in close quarters out of thrift, and who may or not become close friends, though they rarely reach the familial intimacy of domestic partners. Typicallythe arrangement is seen as a temporary one, until each roommate reaches the financial freedom to live alone, or to start a household with their romantic partners.   But Hwang Sunwoo and Kim Hana have fundamentally unsettled this Western convention, as two friends who ...
  • VOL.93 / 2026.04
[TREND / KNOWLEDGE]

Transcription: The Rising Star of the K-Education and Parenting Market

Knowledge   Transcription: The Rising Star of the K-Education and Parenting Market     2026.04     Why Transcription is Returning to the Forefront of Education   Transcription books have consistently expanded their readership within the Korean publishing market. While they once primarily served adult readers seeking self-improvement or emotional healing, recent years have seen a distinct shift: transcription books are now merging with child education to form a prominent new trend. Parents no longer view transcription as mere copying. Instead, they embrace it as a profound method of reading—one that involves slowly digesting high-quality sentences, tracing them by hand, and anchoring those thoughts within oneself. By shifting away from the fast-reading habits where content is quickly consumed and forgotten, transcription has gained new educational significance as a practice of deep focus, f...
  • VOL.93 / 2026.04
[TREND / TOPIC]

Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror

Topic   Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror     2026.03     Healing and Zombies   In the Bag   For the past few years, the mainstream of Korean genre literature has undeniably been "healing." Healing fantasy, set in familiar spaces such as convenience stores, bookstores, and antique shops, offered solace to Korean readers weary of individualism. Messages like "You are not alone in your struggles" and "We are looking toward the light together" were sweet and comforting. However, where there is bright light, there are also deep shadows. No matter how much we comfort one another, we remain beings who must ultimately compete alone in a cold, harsh reality. To make matters worse, the pandemic that struck like a tidal wave...
  • VOL.92 / 2026.03
[TREND / ONE-LINER QUOTES]

Comfort Across Time: The Global Spotlight on K-Literature, Past, Present, and Future

One-Liner Quotes   Comfort Across Time: The Global Spotlight on K-Literature, Past, Present, and Future     2026.03     Korean culture is now transcending domestic production to become a core subject for major global studios, deeply embedding itself into the daily lives of people worldwide. This is evidenced by the global animation 〈K-Pop: Demon Hunters〉, which dominated algorithms in 2025, and the film 〈Past Lives〉, produced by the renowned Hollywood studio A24. The allure of K-Culture, which has captivated the global gaze, shines even more intensely within its literature. The 2024 Nobel Prize in Literature winner Han Kang’s Human Acts proved that the tragic scars of history are not exclusive to Koreans. Furthermore, Cheon Seon-ran’s A Thousand Blues, which secured a film adaptation deal with Warner Bros. Pictures, demonstrated that kindness toward the marginalized resonates de...
  • VOL.92 / 2026.03
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / SPECIAL PROJECT]

Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy in Generational Book Preferences -

  Special Project   Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy inGenerational Book Preferences -     2026.02       This Special Project introduces six literary works highlighted by critics across generations. Issues such as unknown worlds, individuals gazing into anxiety, the disintegration of the ideal subject, the reconstruction of care and family models, and the social sensibilities of 21st-century youth stand out. Should we stay in this problematic reality, run away, become immersed, or solve it? There is no right answer. The authors are messengers,conveying these situations and processes through the minute temperature of language.         The 20s Perspective - Sollim Lee, Cultural Critic ...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

The Global Hub of Culture and the Arts: London

Special Project   [New Ways of Walking Through Cities ⑫] The Global Hub of Culture and the Arts: London   2025.12.01       Once called “the empire on which the sun never sets,” Britain has seen its tangible influence fade over the two centuries since its golden age in the 19th and 20th centuries, yet its symbolic power remains intact. London, a city that still holds the historical and cultural legacy built during the days of the British Empire, exemplifies this most clearly. This is why tracing the history of London back to its beginnings as the Roman fortress of Londinium is no easy task, for the meanings contained within its past are countless. London is also a city inseparable from one of humanity’s most significant milestones - the Industrial Revolution.During the Industrial Revolution, London was one of the fastest-growing cities in the world in terms of population. Its population, whic...
  • VOL.89 / 2025.12
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