K-Book Trends -

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[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19 2021.04.05 The pandemic has changed the publishing industry The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...

VOL.33 / 2021.04

[TREND / EXPORT CASE]

Popular Korean Webtoons in the US

VOL.33 / 2021.04

[TREND / BOOK TRIP]

Daegu, Gyeongsangbuk-do

Daegu, Gyeongsangbuk-do A City Infused with the Scent of Books 2021.04.05 Daegu Metropolitan City, located in the southern part of Gyeongsangbuk-do, is an inland basin where mountains, forests, springs, and wetlands make beautiful harmony. Being the epitome of “harmonious coexistence,” Daegu boasts a cordial mixture of fancy townscape and beautiful nature, where the past, present, and future coexist. You can also find unique streets where businesses in the same industry came together and formed their own market. The best examples are the automobile component street in Namsan, famous for its street motor show, glasses street which is one of the top 3 glasses production sites in the world, and the jewelry street where around 200 jewelry shops are lined up. And if you walk down the 100-year-old Hyangsoo road around Namsan, you will come across “Daegu Printing Street,” which shows the history and friendliness of the printing culture and gives the city its r...

VOL.33 / 2021.04

[INFORMATION / AGENCY LIST]

Agency list

Agency list 2021.07.05 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ...

VOL.36 / 2021.07

[TREND / TOPIC]

Introducing Korean Sci-Fi!

Introducing Korean Sci-Fi! 2021.03.08 Beginning of Sci-Fi in Korea To pick the genre that the public has actively consumed in Korea for the past several years, it would be "Science Fiction." However, considering the massive fandom and cultural influence of Sci-Fi in other countries such as the United States, it has not been long since the public in Korea has highlighted the genre. This is why some people think that the Sci-Fi syndrome in Korea is a sudden phenomenon. However, Korea's Sci-Fi genre has been shaped to become what it is today from about 100 years ago, creating the foundation for today's Sci-Fi to be at the center of people's attention. Then, learning the history of Korean Sci-Fi will be a good way to understand it better and get a clearer glimpse of its future outlook. The beginning of Sci-Fi in Korea goes back to 1907. The first Sci-Fi work recorded in history isserialized in the journal Taegukhakbo- a journal for Koreans studying in Japan, wh...

VOL.32 / 2021.03

[INTERVIEW / KOREAN PUBLISHERS]

Changbi Publishers

Korean Publishers Changbi Publishers The Unfathomable Depth of Beauty 2022.03.07 We all have our own stories that have made us who we are today. Here, Changbi Publishers has a long-established history and tradition, and the publisher has become the way it is now through countless transitions. As it always rose amid severe government oppression, Changbi Publishers was able to keep expanding the spectrum of publishing in the country through endless attempts. The publishing house is actively playing on the global stage, regardless of the genre, from children’s books and literature with touching stories to books containing various knowledge of intellectuals. Also, by using online platforms, it seeks to get closer to readers. Therefore, it is a great time to introduce Changbi Publishers, who are committed to enriching communication with readers by engaging with global trends. Plea...

VOL.44 / 2022.03

[INFORMATION / AGENCY LIST]

Agency list

Agency list 2021.06.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ...

VOL.35 / 2021.06

[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021 2021.01.04 More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...

VOL.30 / 2021.01

[INTERVIEW / KOREAN AUTHORS]

Writer Kim Ho-Yeon

Korean Authors Writer Kim Ho-Yeon An All-Round Storyteller Who Makes Everyday Stories Special 2022.03.07 The grand prize winner of the 1st Bucheon Cartoon Story Contest in 2005, the excellence prize winner of the 9th World Literary Award in 2013, the winner of Book of the Year Award of Yes 24, and the No.1 Audiobook of the Year chosen by Millie in 2021 ? these are the titles representing writer Kim Ho-Yeon. He has even become a writer of steady-sellers this year. Writer Kim has been an all-round storyteller, going from films to comics and novels. So then, what is the reason that so many people are enthusiastic about his works? One plausible idea is that his works are so akin to our lives. Following is an interview of writer Kim Ho-Yeon, an all-round storyteller who gives deep insights and touches our hearts through ordinary daily life stories of charming and dynamic characters that might exist around us. Please introduce yourself to our read...

VOL.44 / 2022.03

[INFORMATION / #K-BOOK]

#Essay

#Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.05.03 Even if the Truth is Worth a Grain of Sand 1. Publication Details Title | Even if the Truth is Worth a Grain of SandAuthor | Park Wan-suhPublisher | Segyesa Contents Group Corp. Ltd. Publication Date | 2020-12-07ISBN | 9788933871553No. of pages | 288Dimensions | 128* 188 2. Copyright Contact Name | Kang HunEmail | plan@segyesa.co.krPhone | +82-2-6332-8083 3. Book Intro This book takes a fresh look at essays written by Park Wan-suh, an invaluable legacy left by the beloved author. She was responsible for numerous books featured in many of Korea’s must-read lists, such as Who Ate Up All the Shingah?, Mother’s Stake, The Naked Tree, and Was That Mountain Really There? No one would question her standing as a master in the world of Korean literat...

VOL.34 / 2021.05

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