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[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surrounded ...
  • VOL.68 / 2024.03
[TREND / SPECIAL PROJECT]

For Planet Earth, Where We Coexist

Special Project   [Book × Animal] For Planet Earth, Where We Coexist   2024.03.11     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     The vegetarian diet is a decision for animal rights and the environment   Vegetarian Diet and Animal Rightsfor Future Generation     It doesn’t seem that long ago that the curriculum for students in Korea started covering animal rights. Especially in a country that went through a period of famine, animals were just a source of foo...
  • VOL.68 / 2024.03
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
[TREND / BOOK TRIP]

Warm Hope in a Cold City

Book Trip   [Into the Book ⑧] Warm Hope in a Cold City Jongno-gu, Seoul: What’s still with us today   2024.03.11   One Hundred Shadows       As I thought Mujae was somehow looking shady when he said, “Don’t follow shadows,” I strained my eyes and looked again, and there was a sunshower falling like a spider’s web.     Hwang Jung-Eun’s first full-length novel, One Hundred Shadows (Changbi), is the story of Eunkyo and Mujae, two characters working in an electronics store in the center of the city. The cold cityscape and the old, desolate electronics mall are the backdrop of the novel, but the two protagonists’ youthful love story is what makes this novel so appealing, with just the right amount of heaviness and lightness. Also, the story of “shadows” in the title is not to be missed - the unrealistic occurrence of shadows rising up on their own is v...
  • VOL.68 / 2024.03
[INFORMATION / NEW BOOKS]

Korean Gardens by Your Side

New Books   Korean Gardens by Your Side Learning the aesthetics of reflection from Korean gardens   2025.11.03                 When we think of a garden, we often imagine a well-tended flower bed or a space where trees are neatly planted. However, only by stepping outside that narrow frame can we truly begin to encounter the diverse faces of the Korean garden. A garden is not just a space to be cultivated - it is where the human heart resides. Its meaning changes with the mind of the person who tends it and the generational background.   “Within a garden lie traces of the heart that reach beyond mere scenery.” - from the book   Just as we can understand why Yoon Seon-Do, disheartened by the world that failed to recognize him, built a lavish garden at Seyeonjeong on Bogildo Island, and how the small gate and modest pond of Toegye Yi Hwang’s Dosan ...
  • VOL.88 / 2025.11
[INFORMATION / #K-BOOK]

#Memory

#K-Book   #Memory KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.11.03   Your Garden 1. Publication Details   Title | Your GardenAuthor | Na HyunjungPublisher | GloyeonPublication Date | 2021-06-24ISBN | 9788992704847No. of pages | 58Dimensions | 209*308   2. Book Intro   Breathing a story into a dry, empty path.A story of bricks in the city sidewalk, with varying shapes and colors. Although the author brings the sidewalk’s life into a place, not of grand creation, but still just a simple path we walk on. Mundane things, a ball, a piece of grass, a cat, and a sewer cover are all things we usually see, but as the writer focuses on these objects, they become more than just objects, but characters with stories and life. The black-and-white pictures drawn with a scratchy pencil are like a potion that leads the reader on a story...
  • VOL.88 / 2025.11
[TREND / ONE-LINER QUOTES]

The Wisdom to Survive in the Ever-changing World

One-Liner Quotes   The Wisdom to Survive in the Ever-changing World Professional investor’s pick   2024.03.11   Yeom Seung-Hwan is the director of the Retail Department at EBEST Investment & Securities and has worked in securities firms and broadcasted on stock investing. He has written The 77 Most Important Questions for Novice Stock Investors (One & One Contents Group Publishing).     The first book I would like to introduce is Forecast of the Times: Era of Nuclear Individuals (Kyobo Book Center). Song Gil-Young, the writer of this book, is a “mind miner” who reads and interprets the human mind from big data, which is an accumulation of millions of people’s records. He has spent the last 20 years observing people’s daily records to understand the meanings they are looking for, and using them to predict future currents and trends.I chose this book not becau...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
[INFORMATION / NEW BOOKS]

Forecast of the Times: The Emergence of Light Civilization

New Books   Forecast of the Times: The Emergence of Light Civilization The era when massive, heavy bodies become smaller and lighter   2025.10.02                     Since the Industrial Revolution, the mass production system that made producing more things at a faster pace, and the organizations that grew as large as the technology itself, have defined the “heavy civilization” that dominated our society for the past 200 years. However, with the advent of AI, the diligent and hardworking life has become the very symbol of inefficiency. Now, it is not the size or weight of the economy that matters, but the speed of response to change. This is because humans can never match the speed and productivity of AI.   “The people of this planet, who maintained competitiveness by sleeping less, working harder, and pushing further than others, are now beginning to feel powerless.” - from the book   Fo...
  • VOL.87 / 2025.10
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