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Search word : "Bestseller",   Search result : 315
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[TREND / TOPIC]

How to Live in the Generation where You “Watch” Books

How to Live in the Generation where You “Watch” Books   2020.11.02       Today, reading paper books has become just one of the many ways of enjoying books. Even though you don’t necessarily “bite or taste” the books like that famous advertisement phrase, you are able to enjoy books through various channels. In particular, the transformation of diverse media based on books began to lead the new generation where you “watch, listen to, and experience” books. Some people say that “texts will be replaced with videos in the new era,” but such transformation led by the development of platforms is live evidence that books are still more of an interesting or competitive medium than you might think. This is because a generation of videos without texts or books is like a castle built on sand.   Modern society has entered an era where you watch, listen to, and experience books.     Book-related TV Programs are Fading Away   “Book...
  • VOL.28 / 2020.11
[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[TREND / EXPORT CASE]

Korea’s Non-Fiction Books Building Global Competitiveness

Korea’s Non-Fiction Books Building Global Competitiveness   2020.10.05   It is notable that the Korean Wave in the publishing industry began in the Northeast Asian and Southeast Asian publishing markets. And the major players that strongly supported the trend were novels and TV dramas “Winder Sonata”, “Gaeul Donghwa” and “Jewel in the Palace”. The wave then moved to the British and American markets, and the first field to penetrate those markets among the Korean publishing areas was literature. However, an interesting phenomenon can be easily witnessed today that recalls the past days - the publication of non-fiction books in the Asian publishing market is showing an upward curve. Now, while setting a specific strategy for non-fiction titles to enter the British, American, and European markets, aggressive sales efforts need to be made. Authors and titles that have the capacity to compete with others on the global stage have appeared in Korea. In fact, there are already...
  • VOL.27 / 2020.10
[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art   2020.10.05       The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...
  • VOL.27 / 2020.10
[INFORMATION / BEST SELLERS]

2nd Week, February 2021

2nd Week, February 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.03.08   When we look at the top 10 bestsellers analyzed by major online bookstores in Korea for the second week of 2021, half of them were from Economics & Business Administration. This implies that it has not lost its strong influence in the Korean book market. For example, My First Investing Lesson Vol 1, 2 scored high from the moment of its pre-order period. Investor Kim Jung-Hwan, the writer of this book, is a major value investor in Korea. He has been gaining public fame across the nation, which is well-reflected in his Youtube performance of recording 450K subscribers in 5 months. The book turned into an issue in the market as the news spread that he has put secrets to investment, which he said he only taught his daughter, in two volumes of a book rather than in a video. While books about economics and business administration are at the center of the bestsellers, th...
  • VOL.32 / 2021.03
[INFORMATION / BEST SELLERS]

3rd Week, January 2021

3rd Week, January 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.02.08   When we look at the integrated list of bestsellers announced by major bookstores in the first week of the new year, 2021, books in the field of economics and business administration showed strength in particular, including the top seller Top 77 Most Asked Questions from Stock Beginners, How Today’s Biggest Trends Will Collide and Reshape the Future of Everything, Scenario of Money, and 8 Principles of Advertising. Notably, Top 77 Most Asked Questions from Stock Beginners spoke about the things that stock beginners would be most curious about in the style of Q&A. Meanwhile, with the sub-title “Planned money does not falter,” Scenario of Money provides helpful tips and advice to those that have begun investing in the stock market or studying to increase their property. While the economics and business administration genre is dominating the bestsellers’ list, t...
  • VOL.31 / 2021.02
[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.01.04   With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...
  • VOL.30 / 2021.01
[TREND / EXPORT CASE]

Second half of 2020 looks promising for Korean publishing industry

Second half of 2020 looks promising for Korean publishing industry Focus on Britain and America   2020.09.07   Jeong You-Jeong’s Seven Years of Darkness (EunHaengNaMu) was translated and published in the United Kingdom and the United States in May and June respectively. It had only been 2 years since her previous work The Good Son (EunHaengNaMu) was published in both regions in 2018. This new title is already receiving the spotlight from major media outlets. For example, Crimereads, Bustle, and AARP.org chose this book as the “Most Anticipated Book of Summer 2020,” while the Los Angeles Times commented, “You-Jeong Jeong is a certified international phenomenon … Genuinely surprising and ultimately satisfying … Seven Years of Darkness [bolsters] the case for Jeong as one among the best at writing psychological suspense.”   Korean covers of Seven Years of Darkness, The Good Son   ...
  • VOL.26 / 2020.09
[INFORMATION / BEST SELLERS]

2nd Week, November 2020

2nd Week, November 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.12.07   In the ranks of bestsellers announced by four major online bookstores in Korea for the second week of November, books that are keeping their place since last year catch our eyes. For example, the top bestseller See What They Mean, Say What You Mean is a reality-based guide book for parents to have the right conversations with their kid written by doctor Oh Eun Young, a national mentor for child-raising. And the second to the top was Trend Korea 2021, which has selected upcoming trends for 2021 with a sub-title “What is the strategy against the pandemic crisis?” Ranked third was Dollargut Dream Department Store, a fantasy novel about stories in a dream department where only those asleep are allowed to enter. As such, it is notable that the top three bestsellers are from different fields.Meanwhile, some books are steady-sellers as well on the list. For example, The Prop...
  • VOL.29 / 2020.12
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