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[TREND / SPECIAL PROJECT]

Cultural Anthropologist, Professor Chohan Haejoang

Special Project   [Korean Scholars ⑪] Cultural Anthropologist, Professor Chohan Haejoang A Devoted Intellectual of Our Time   2022.11.07   Our society is multicultural, with so many different cultures interwoven. Cultures surrounding each individual are diverse in areas such as generation, gender, and education. Looking at various cultures from a broader perspective is necessary to understand a society. Here, cultural anthropologist and professor Chohan Haejoang has made a meaningful impact on this multicultural era as a scholar that reads the generational changes and produces practical results. Following is an introduction of professor Chohan, who has been creating the venue for public debate and cooperation with each step she takes, as well as communicating with readers through various books she has written.       Towards a Harmonized World   After graduating from the Departmen...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

K-Book Trend in Latin America Seen Through the Chilean Publishing Market

Export Case   K-Book Trend in Latin America SeenThrough the Chilean Publishing Market   2022.11.07   When people make a general analysis of Korea, they often use words like “turbulent” and “dynamic.” This is closely related to the modern history of the country. Korea is located in the most unique geopolitical region in the world, and such a condition made Koreans go through many miserable moments in history; its modern history was as if it had been dropped in the middle of the turbulent sea.It is true that the historical and geopolitical environment has made Koreans experience bitter times in history. Still, just like how shells produce beautiful, precious pearls after long years of perseverance, the pain and sorrow gave Korea a rich and profound cultural heritage and a unique sensibility. As a result, you can truly find so many priceless literary works and writers in the country. However, unlike how Korea boasts many novels, stories, and poem...
  • VOL.52 / 2022.11
[TREND / BOOK TRIP]

Jeongdok Public Library

Book Trip   [Book Space in Korean Media ②] Jeongdok Public Library Finding Filming Spots Hidden in the Library   2022.11.07   Jeongdok Public Library in Bukchon, where Korean history and traditions come to life, is a 15-minute walk from Anguk Station. Therefore, it is an ideal location to visit, embracing the unique Korean vibe. If you walk along the tranquil alley you will see Hanok (traditional Korean house), tourists wearing Hanbok, and billboards written in Korean, and you will find yourself at the library in no time. Jeongdok Public Library was previously Gyeonggi High School ? which was also previously the first public middle school in Korea built in 1900. As such, the library is the presence of the history of Korean education. As well as its historical significance, the library also attracts many visitors because it has been used as the filming site for numerous movies and dramas. So, how about we follow the trail and see how various films and dramas were...
  • VOL.52 / 2022.11
[TREND / TOPIC]

The “Healing Fiction” Fever

Topic   The “Healing Fiction” Fever Trending: Fiction With the Theme of Healing Space   2022.10.04   Because I work in a book review team in a press agency, I meet dozens of books every week. And, recently, novels with similar designs and colors caught my attention, and I collected them on one side of the office. Then, one day, one of my colleagues from another team came to say hello, saw the stacks, and asked, “What are they? Are they a series?” Oh, yes. They may appear to belong to the same series, as they are so similar - in terms of atmosphere, not context. Every book seems to be indistinguishable from the others. Their warm color tone, and the “thing.” They all have some “house” drawn on their covers. So, even though people say that this is the generation of non-book-readers, I thought that it was worthy enough to write an article about this phenomenon as there must be a reason for their commonality.In fact, articles about this trend have been around...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#Self-Esteem

#K-Book   #Self-Esteem KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.10.04   A Society That Fabricates Self-Esteem 1. Publication Details   Title | A Society That Fabricates Self-EsteemSubtitle | Finding Our True Self-Esteem Through Psychological StudyAuthor | Tae-hyung KimPublisher | galmaenamuPublication Date | 2018-01-08ISBN | 9788993635874No. of pages | 240Dimensions | 152 * 225   2. Copyright Contact   Name | Cha YunoEmail | yuno.cha@grb-agency.comPhone | +82-2-2676-2201   3. Book Intro   These days, books about self-esteem have become best sellers in succession, and people are looking for ways to respect themselves without desperately seeking the recognition of others. Why do so many people get distressed and suffer regarding the issue of self-esteem? Is it true that low self-esteem is a personal problem?Why are Koreans obsessed with self-est...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.51 / 2022.10
[TREND / SPECIAL PROJECT]

Oh Kang-Nam, Professor of Comparative Religion

Special Project   [Korean Scholars ⑨] Oh Kang-Nam, Professor of Comparative Religion A Keen Insight Toward Religion, Society, and Life   2022.09.05   We all have our own faith in mind about how to live our lives. This belief could be about a spiritual being, a community that shares a common idea, or an order like law or ethics. Professor Oh Kang-Nam, a representative specialist on comparative religion in Korea, studies these beliefs with profound observation and insight. The field of “comparative religion” may be somewhat unfamiliar to some, but it is one of the religious studies comparing various religions and beliefs throughout the world. People who specialize in comparative religious study have a deeper understanding of the most fundamental and philosophical interest of religions. Following is the interview with professor Oh Kang-Nam, who has devoted his life to valuable research and writing about the beliefs and practices of human beings ba...
  • VOL.50 / 2022.09
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