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Search word : "Platform",   Search result : 249
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[NEWS / PUBLISHING INDUSTRY]

South Korea's digital publishing industry

South Korea's digital publishing industry South Korea's publishing industry   2017.8.18   Foreign publishing industry officials interested in South Korea should focus on digital publishing, where anyone can become an author and readers can access books anywhere at any time. In South Korea, the market for web novels and webtoons is growing at a fast pace due to these facts.   Firm growth in South Korea's digital publishing   In contrast to South Korea's lagging book sales, the country's digital publishing industry has been marking steady growth. According to a contents industry survey conducted by the country's culture ministry in 2016, production of digital publishing for the Internet and mobile phones recorded 255.5 billion won in profits and soared 12.4 percent over a year earlier. Services in digital publishing for the Internet and mobile phones also showed the same trend, jumping 17.3 percent on-year and showing a market size of an annual 181.6 billion won.Also...
  • VOL.3 / 2017.08
[TOPIC / TRENDS]

Independent Publishing

Independent Publishing Movement in South Korea's Publishing Industry Worth Noting The Age of 'Independent Publishing'   2017.7.28   Recently in South Korea, independent bookstores are gaining increasingly more attention, especially among younger Koreans. As a testament to this, the number of independent bookstores has been on the rise after being pushed to the brink of extinction by large bookstores, online booksellers and a general decline in the number of book readers. At an event not too long ago where 20 independent bookstores introduced and sold books at Seoul's international book fair, many visitors came to see what it was all about. This section takes a look at the reasons behind this recent trend.     1. The place where 'concepts' are sold, not 'books' The biggest advantage independent bookstores have is that they can make their own 'concept' - something difficult for larger bookstores to risk. Large bookstores aim to sell books to all readers and so they o...
  • VOL.2 / 2017.07
[TREND / SPECIAL PROJECT]

The Growth of Korean Audio Books, Celebrities Attract Listeners

The Growth of Korean Audio Books, Celebrities Attract Listeners   2019.06.10   'Reading' books with your ears through audiobooks   Audiobooks are books that have little to do with paper and written words, but rather, recorded voices. When audiobooks were first introduced, they saw a surge of interest as 'useful content' that could replace paper books for those unable to easily read books in physical form, like the elderly or visually impaired. Through audiobooks, those who could not read books with their eyes were now able to expand their knowledge and understanding of culture. As time passed, people without disabilities have also come to appreciate the benefits that audiobooks have in the fact that you can have an audiobook playing in the background while doing something else, like driving, taking care of housework or working out at the gym. Regular consumers are drawn to audiobooks because of the fact they can multitask while reading books in their busy, modern lives.A...
  • VOL.12 / 2019.06
[REPORT / INTERVIEW]

Bookpal

Bookpal The possibility of South Korea's web fictionMake your stories shine! Meet Bookpal   2017.7.28   South Korea's web fiction market has been growing quickly. As businesses dealing with the Internet and mobile platforms develop, web fiction, or web novels in the country's publishing industry have been receiving more attention. 'Bookpal' is the leading web fiction website in South Korea which mainly focuses on romance novels. The following is an interview with Bookpal, which is also aiming to look beyond South Korea.       Publication Industry Promotion Agency of Korea (KPIPA) Hello, thank you for sitting with us in ak-book trends interview. Could you provide us with an introduction?   Bookpal Hello. We are Bookpal, a company currently dreaming of becoming one of the top companies in mobile contents. Our business currently operates a web fiction series platform that deals mainly with text - which is the start of all contents. Currently there are thousa...
  • VOL.2 / 2017.07
[INTERVIEW / KOREAN AUTHORS]

Author Jeon Min-hee

Author Jeon Min-hee Publishing Abroad Requires Faithful Translation and Cultural Understanding   2019.06.10   Author Jeon Min-hee is a fantasy novel writer who started her career with the serial novel The Stone of Days in the late 1990s on Nownuri, a now-defunct internet platform in South Korea. Since then she has penned novels like the Children of the Rune series, the Archeage Chronicles series, The Stone of Days (Jeu Media) and Tower of the Sun (Jeu Media). Among these, Children of the Rune and Archeage Chronicles have been adapted into PC games called “Talesweaver” and “Archeage”.The original Children of the Rune is divided into two main parts, with the first book (Part One. Winterer) telling the story of a young boy, Boris Jineman, who is tasked with protecting a sword called the 'Winterer', a family treasure, on a barren territory called the Mortal Land following the collapse of great ancient kingdoms. The second part, titled 'Demonic', is the tale of a genius b...
  • VOL.12 / 2019.06
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