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[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2022

Best Sellers   2nd Week, September 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.10.04   The books that many readers have long awaited have made their way to the best seller list for the second week of September. For example, writer Jung Ji-Ah, who proved her literary value by winning numerous literary awards, returned with a full-length novel after 32 years. The book, Father's Liberation Diary, is a friendly tale that describes lightly, or rather humorously, a somewhat serious story combining family love with a painful history. Also, the book To You, Who is Bound to Succeed, is the first book written by former newscaster and Youtuber Choi Seo-Young, which has been long awaited by her 500k subscribers, captivating their hearts right after its publication. Including powerful motivational messages she gave on her YouTube channel, the book consoles her readers with compassionate understanding and down-to-earth advice t...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

Darambooks Publishing: Approaching Korean Literature with a Fresh Perspective CEO Park Hye-jin, a Former News Anchor Turned Publisher

Korean Publishers   Darambooks Publishing: Approaching Korean Literature with a Fresh PerspectiveCEO Park Hye-jin, a Former News Anchor Turned Publisher     2026.03     What is the unique charm found within a book? A journalist who once led the main news for South Korea’s public broadcaster has embarked on a new challenge through books. This is the story of CEO Park Hye-jin, a former MBC news anchor. Darambooks is a house that communicates deeply with readers about the events and social phenomena that Korean society must not forget. Through CEO Park Hye-jin, we explore how Darambooks engages with the world and views society through its diverse catalog—from social issues seen through a journalist’s lens to works of science fiction.   Darambooks Publi...
  • VOL.92 / 2026.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.51 / 2022.10
[INFORMATION / NEW BOOKS]

Tube

New Books   Tube   2022.09.05                       A Man Decides to Change His Fate: Life Re-creation Project - TubeA new title by Sohn Won-Pyung, writer of million-seller Almond (Changbi), sends a powerful message to those hesitating to change Kim Sung-Gon Andreas is a man who is frustrated by repeated failures. He even attempted to commit suicide, but it did not work.Then, he comes across the word “change” and makes his mind to start by making little changes.First change: Maintain an upright posture every daySecond change: Find the lost smileKim Sung-Gon, having realized the importance of making changes in life, opens a YouTube channel to share his experience with others.“The Straw Project” Let's turn dried straws into a “tube” and float on the ocean’s surface! “The opposite of success is failure, but the opposite of change is doing nothing. So, let’s hang on to the straw we made a...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in the U.K.

Export Case   Successful Import Case of Korean Literature in the U.K. Publishing the best literature from East Asia, be it classic or contemporary   2022.09.05   When we started Honford Star, our original plan was to publish the short stories of Yi Sang, the tragic poet of early modern Korean literature. His bizarre imagery and youthful exuberance attracted us, even though the difference in language and decades between him and us. Unfortunately, we were never able to publish Yi, but our love of offbeat Korean literature continued.At Honford Star, we aim to translate books right at the edge between genre fiction and literary fiction. So when Anton Hur sent us the first two stories in the Cursed Bunny (Arzak) short story collection, we bought the rights as fast as we could. The stories were absurdist masterpieces that showcased author Bora Chung’s ability to mix the fantastical with social critique. Her stories fit in perfectly with our other Korean b...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN AUTHORS]

Lee Kkock-nim: The Voice of Teenagers, Illuminating the Shadows of Adolescent Anxiety and Loneliness Through Fiction

Korean Authors   Lee Kkock-nim: The Voice of Teenagers, Illuminating the Shadows of Adolescent Anxiety and Loneliness Through Fiction     2026.03     There is a literary writer for the future of Korean literature who embraces the anxiety and loneliness of adolescents and the hearts of children. She won the Grand Prize at the Munhakdongne Young Adult Literature Award for I Will Cross the World to Get to You. We would like to hear the story of author Lee Kkock-nim, an icon of Korean young adult literature who wrote The Girl You Want to Kill, The Girl You Want to Kill 2, A Bite of Summer, Of Course I Like You, Luck is Coming Your Way, and One night When I Wasn’t There.   Author Lee Kkock-nim         Q. Your works are loved not only in Korea but also...
  • VOL.92 / 2026.03
[INTERVIEW / KOREAN PUBLISHERS]

Homilbooks Publishing Co. – The Pillar of Busan's Humanities and the Unique Stories

  Korean Publishers   Homilbooks Publishing Co. – The Pillar of Busan's Humanities and the Unique Stories     2026.02       Publishing from a region outside the capital is not simply a matter of one’s address. It is a matter of which voices to curate, which readers to envition, and the pace at which books are brought to the world. Based in Busan, Homilbooks Publishing Co. has steadfastly engaged with deep discourses across the humanities, sociology and the arts. From the philosophy behind the name "Homil" and the criteria for selecting titles, to the realities and opportunities facing regional publishing — Representative Jang Hyunjung shared his story with us.   Homilbooks Publishing Co.    ...
  • VOL.91 / 2026.02
[INTERVIEW / KOREAN AUTHORS]

Author Hwang Boreum: Comfort to Everyone's Own "Today"

    Korean Authors   Author Hwang Boreum: Comfort to Everyone's Own "Today"     2026.02       “How should we live?" This is a question that transcends time and culture. One author has captivated the hearts of readers around the world by answering this universal query —one that every human faces— with a single novel. she is Hwang Boreum, the author of the international bestseller Welcome to the Hyunam-dong Bookshop. In a world dominated by competition and speed, she assures us that it is okay to walk at our own pace. We listen to the story of Hwang Boreum, who offers warm comfort to our weary lives.   Author Hwang Boreum       Q. Your work is loved across diverse cultures—from the English-speaking...
  • VOL.91 / 2026.02
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